The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
International Business Analyst (L2)
2-3 yearsSkills to master
- Deep market research and data analysis, understanding of global trade mechanics, initial exposure to GTM planning, and effective cross-functional collaboration.
You're ready to move on when
- Consistently delivers high-quality market analysis reports that inform strategic decisions.
- Successfully manages smaller international projects or workstreams independently.
- Demonstrates a proactive approach to identifying market opportunities and challenges.
- Receives positive feedback on collaboration with international teams and partners.
- 2
Senior Sales or Marketing Specialist (International Focus)
3-4 yearsSkills to master
- Expertise in international sales cycles or localised marketing campaigns, strong client/partner relationship management, understanding of regional market dynamics, and hitting revenue targets.
You're ready to move on when
- Exceeds sales or marketing targets in an international context.
- Successfully adapts global campaigns for local market effectiveness.
- Builds and maintains strong relationships with international clients or partners.
- Shows initiative in identifying new sales channels or marketing opportunities abroad.
- 3
Consultant (International Strategy)
4-6 yearsSkills to master
- Strategic problem-solving for market entry, M&A due diligence, and global GTM. Strong analytical skills, client management, and presentation abilities.
You're ready to move on when
- Successfully led multiple international strategy projects for diverse clients.
- Demonstrates strong analytical rigour and ability to translate data into actionable recommendations.
- Receives excellent feedback on client relationship management and project delivery.
- Shows a keen interest in moving from advisory to direct operational ownership.