The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Recent Graduate (Marketing/Communications)
0-1 year post-graduationSkills to master
- Translating academic writing into business-friendly comms, understanding corporate tone of voice, basic project coordination.
You're ready to move on when
- A strong portfolio of written work (university projects, internships, personal blogs).
- Demonstrated ability to learn quickly and adapt to new environments.
- Enthusiasm for internal communications and a desire to make an impact.
- 2
Marketing Assistant / Administrator
1-2 years in a support roleSkills to master
- Organisational skills, stakeholder support, basic content creation (e.g., social media posts, internal newsletters).
You're ready to move on when
- Experience managing schedules, coordinating events, or supporting team communication.
- Proven ability to handle multiple tasks and meet deadlines.
- A clear interest in specialising in communications rather than broader administrative work.
- 3
Office Administrator with Strong Writing Skills
1-3 years in an administrative roleSkills to master
- Professional writing for internal audiences, managing information flow, basic digital platform usage.
You're ready to move on when
- Examples of internal communications you've drafted (e.g., company-wide emails, procedural documents).
- Excellent attention to detail and a reputation for reliability.
- A desire to move into a more content-focused role.


