The scoreboard, honestly: the hard targets, how often each one is actually looked at,
and the quiet human signals that never make it onto a dashboard.
Market Report Accuracy
How often your market research reports contain correct, verifiable data points, free from errors or misinterpretations.
Target · 98% accuracy on all key data points (e.g., market size, competitor revenue, regulatory requirements)If a report states the market size for SaaS in Germany is £5B, and a subsequent review or external validation confirms this within a 2% margin of error, that's a win. If you've got a decimal point in the wrong place for a key competitor's revenue, that's a miss.
Research Project Timeliness
Delivering your assigned market research projects and reports by the agreed-upon deadlines.
Target · 95% of all projects completed on or before the agreed deadlineIf you're asked for a preliminary market scan for Brazil by Friday, and it's in your manager's inbox by then, you've hit it. If it's Monday morning and they're still waiting, that's a miss. We know things happen, but we expect proactive communication if you're going to be late.
Data Sourcing Efficiency
How effectively you find and gather the necessary data, meaning you're not spending excessive time on easily accessible information or using overly expensive sources unnecessarily.
Target · Average cost per data point (or research hour) within 10% of budget, and less than 5% rework due to poor data qualitySpending three days trying to find a statistic that's readily available in a £50 industry report isn't efficient. Similarly, if you're using premium subscriptions for basic info, we'll flag it. We want you to be smart about where you look.
Stakeholder Feedback Score
How helpful and clear your research and insights are perceived by the internal teams who use them.
Target · Average feedback score of 4 out of 5 from internal stakeholders (e.g., Regional Sales, Product Marketing) on clarity and utility of reportsAfter you present your findings on the South East Asian market, if the Head of APAC says, 'That really helped me understand the regulatory landscape,' that's a good score. If they say, 'I'm still not sure what to do with this,' then we've got work to do on clarity.
Proactive Insight Generation
Not just answering questions, but spotting trends or potential issues in the market data before anyone asks.
- You'll bring up an interesting competitor move in a team meeting that wasn't on the agenda. You'll flag a subtle shift in a country's import/export laws that could impact our 'in-country presence' plans. Your manager will say, 'Good catch, I hadn't seen that.'
Clarity of Communication
Presenting complex international market data in a way that's easy for non-analysts to understand and act on.
- Your reports won't be full of jargon. You'll use clear visuals and concise summaries. When you present, people will nod along, not look confused. Someone from Product might even say, 'Thanks for making that regulatory stuff actually understandable.'
Learning & Development
Actively seeking to understand the nuances of international business, our products, and our processes.
- You'll ask thoughtful questions during team meetings, not just about your tasks, but about the 'why' behind decisions. You'll take initiative to learn about 'transfer pricing' or 'repatriation of profits' even if it's not directly in your current remit. You'll complete recommended training modules without prompting.