The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Head of Regional Alliances (e.g., EMEA/APAC)
3-5 yearsSkills to master
- Deep regional market expertise, managing diverse cultural contexts, building regional sales and marketing alignment, P&L ownership for a specific geography.
You're ready to move on when
- Consistently exceeded regional partner revenue targets.
- Successfully launched new partner programmes in multiple countries.
- Built and led a high-performing regional team.
- Demonstrated strong executive presence with regional C-suite partners.
- 2
Senior Manager, Alliance Operations / Strategy
5-7 yearsSkills to master
- Architecting scalable partner programmes, advanced analytics for ecosystem optimisation, cross-functional process improvement, managing complex projects with global impact.
You're ready to move on when
- Designed and implemented a major new global partner programme or framework.
- Significantly improved operational efficiency for the alliance function.
- Consistently provided data-driven strategic recommendations adopted by leadership.
- Managed a team of senior individual contributors or junior managers.
- 3
VP of Sales / Business Development (with strong channel focus)
4-6 yearsSkills to master
- Direct sales leadership, large-scale team management, deep customer acquisition expertise, integrating direct and indirect sales motions effectively.
You're ready to move on when
- Achieved significant sales targets through a blend of direct and partner channels.
- Successfully integrated channel partners into a broader sales strategy.
- Managed a large sales organisation (50+ people).
- Demonstrated strong commercial leadership and P&L accountability.