The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Management Consultant (Specialising in Sector Strategy)
3-5 years post-MBA or 5-7 years post-undergradSkills to master
- Structured problem-solving, client engagement, GTM strategy, competitive analysis, executive communication.
You're ready to move on when
- Led multiple strategic projects for diverse clients, demonstrating clear impact.
- Strong track record of presenting to and influencing senior client stakeholders.
- Deep expertise in a specific industry sector, with a global perspective.
- 2
Senior Product Marketing Manager (Global Focus)
4-6 years in product marketing, with international exposureSkills to master
- Value proposition development, GTM launch planning, sales enablement, market segmentation, competitive positioning.
You're ready to move on when
- Successfully launched and scaled products or services in multiple international markets.
- Proven ability to translate technical features into compelling customer benefits.
- Strong collaboration with sales and product teams to drive commercial outcomes.
- 3
Regional Business Development / Strategy Lead
5-7 years in a regional commercial or strategy roleSkills to master
- Regional market expertise, P&L understanding, local GTM execution, stakeholder management within a specific geography.
You're ready to move on when
- Drove significant growth or strategic initiatives within a specific region.
- Demonstrated ability to adapt global strategies to local market conditions.
- Built strong relationships with regional sales, marketing, and operations teams.