The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Event Technology Coordinator / Assistant
2-3 yearsSkills to master
- Basic platform configuration (registration, mobile app), on-site tech support, data entry and cleanup, understanding event workflows.
You're ready to move on when
- You're independently managing smaller event tech setups without constant supervision.
- You're the go-to person for basic tech troubleshooting during events.
- You're proactively suggesting minor improvements to tech processes.
- 2
Digital Event Producer / Specialist (from an agency)
2-4 yearsSkills to master
- Virtual event platform expertise, live streaming basics, understanding client tech requirements, project coordination for digital components.
You're ready to move on when
- You've successfully delivered multiple virtual/hybrid events from a tech perspective.
- You're comfortable advising clients on digital event tech solutions.
- You can manage the tech workstream for a medium-sized digital event.
- 3
Marketing Operations Specialist (with event focus)
3-5 yearsSkills to master
- CRM and marketing automation integration, lead scoring and routing, data hygiene, understanding marketing campaign lifecycles.
You're ready to move on when
- You've managed the lead flow from events into CRM/MAP systems.
- You understand the downstream impact of event data on marketing and sales.
- You're proficient in data manipulation and reporting from marketing platforms.