The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Roadshow Coordinator / Events Assistant
1-2 yearsSkills to master
- Flawless logistical execution, vendor communication basics, budget tracking, understanding the 'Run of Show' process, managing event kit inventory.
You're ready to move on when
- You can manage all logistical aspects of a small event independently.
- You're a trusted point of contact for routine vendor queries.
- You consistently deliver tasks on time and with high accuracy.
- You've shown initiative in suggesting minor process improvements.
- 2
Marketing Coordinator (with event focus)
2-3 yearsSkills to master
- Understanding the marketing funnel, lead generation principles, basic CRM usage, email campaign deployment, event promotion tactics.
You're ready to move on when
- You understand how events contribute to marketing and sales goals.
- You've successfully managed event promotion campaigns from start to finish.
- You can articulate the ROI of smaller events you've worked on.
- You're comfortable working with sales teams on lead follow-up.
- 3
Junior Project Manager (non-event specific)
2-3 yearsSkills to master
- Full project lifecycle management, stakeholder communication, risk management, budget oversight, using project management software.
You're ready to move on when
- You've successfully delivered projects on time and within budget.
- You're adept at managing multiple workstreams and dependencies.
- You can clearly communicate project status and potential blockers.
- You've demonstrated strong problem-solving skills in a project context.