The scoreboard, honestly: the hard targets, how often each one is actually looked at,
and the quiet human signals that never make it onto a dashboard.
Workstream Budget Adherence
How well you manage the budget for the specific event components you're responsible for (e.g., catering, speaker travel, venue deposits).
Target · Within ±5% of allocated budgetIf your allocated budget for speaker travel and accommodation was £10,000, you'd aim to spend between £9,500 and £10,500. Going over by £2,000 would be a miss, but coming in under budget by £300 is a win.
Lead Upload & Routing SLA Compliance
Ensuring all event leads (from badge scans, forms, etc.) are cleaned, uploaded to our CRM, and routed to the correct sales rep within our agreed timeframe.
Target · 95% of leads uploaded and routed within 48 hours post-eventAfter a two-day event, if we collected 500 leads, you'd make sure at least 475 of those are in Salesforce and assigned to sales reps within two days of the event closing. This directly impacts how quickly sales can follow up.
Attendee Registration & Attendance Targets (for smaller events)
For events you own end-to-end, hitting the numbers we set for how many people sign up and actually show up.
Target · Achieve 100% of registration and attendance targetsIf we planned for 100 attendees for a specific webinar, you'd be tracking registrations daily and working with marketing to hit that 100 mark. If 70 people actually attend, that's your attendance metric.
Vendor Invoice Accuracy & Timeliness
Making sure vendor invoices match the agreed contracts and are processed for payment without unnecessary delays.
Target · Fewer than 2 discrepancies per 10 invoices; all invoices processed within 7 days of receiptYou receive 15 invoices in a month. You'd aim for no more than 3 minor issues (e.g., incorrect date, missing PO) and ensure all 15 are submitted to finance for payment within a week of landing on your desk.
Proactive Problem Solving
How quickly and effectively you identify potential issues and propose solutions before they become bigger problems, especially during live events.
- You flag a potential speaker conflict two weeks out and suggest alternatives. You notice a catering order looks light for the expected numbers and raise it with the venue. You don't just bring problems
- you bring potential fixes.
Internal Stakeholder Communication
Keeping internal teams (like sales and marketing) informed about event progress, timelines, and any changes that affect them. It's about clear, concise updates.
- Sales reps tell your manager that they always know what's happening with event leads. Marketing colleagues mention your regular, helpful updates on event collateral. You're not just sending emails
- you're making sure people actually understand what they need to know.
Vendor Relationship Management
Building good working relationships with our event partners, making sure they feel valued and understand our needs, which often leads to better service.
- Vendors consistently deliver on time and within budget. They're happy to go the extra mile for us. They give positive feedback about working with you to your manager or senior team members. No one wants to work with a difficult client, so being easy to work with really helps.
Attention to Detail
The ability to spot small errors or inconsistencies in event plans, communications, or on-site setups that could impact the attendee experience or our brand.
- You catch a typo on the event signage before it goes to print. You notice a missing item on the BEO. You double-check the speaker's bio for accuracy. Colleagues trust you to review their work because you often find things they've missed.