The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
VP, Customer Experience / Director, Global CX
5-10 years at VP/Director level prior to CCOSkills to master
- Leading large, multi-functional teams
- owning significant P&L
- developing and executing business unit-level CX strategies
- influencing senior stakeholders.
You're ready to move on when
- Consistently exceeding CX and business targets within your domain.
- Successfully leading major cross-functional CX initiatives.
- Building and mentoring strong leadership teams.
- Demonstrating strategic vision beyond your immediate remit.
- 2
Chief Operating Officer (COO) with strong CX focus
3-7 years as COO in a smaller/mid-sized companySkills to master
- End-to-end operational excellence
- P&L management across multiple functions
- process optimisation
- driving customer-centricity through operational efficiency.
You're ready to move on when
- Proven ability to scale operations while maintaining high customer satisfaction.
- Deep understanding of the entire customer journey from an operational perspective.
- Successfully integrating customer feedback into operational improvements.
- 3
Chief Marketing Officer (CMO) with strong CX background
5-10 years as CMO with a focus on brand and customer loyaltySkills to master
- Brand building
- customer acquisition and retention
- market research
- integrating brand promise with actual customer experience.
You're ready to move on when
- Successfully building a strong brand reputation based on customer experience.
- Driving customer loyalty and advocacy through marketing initiatives.
- Deep understanding of customer segmentation and targeting.