The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Customer Support Analyst / Team Lead
2-3 yearsSkills to master
- Deep understanding of customer pain points, empathy, problem-solving, handling difficult conversations, identifying recurring issues from ticket data.
You're ready to move on when
- You're constantly spotting trends in support tickets and suggesting improvements.
- You've taken the initiative to analyse customer feedback even when it wasn't strictly your job.
- You've shown a keen interest in the 'why' behind customer issues, not just resolving them.
- 2
Junior Data Analyst / Business Analyst
2-4 yearsSkills to master
- Data cleaning, statistical analysis (basic), reporting, dashboarding, translating data into insights, working with various data tools.
You're ready to move on when
- You're great at crunching numbers and making sense of complex datasets.
- You've expressed a desire to apply your analytical skills to understanding human behaviour and experience.
- You can present data clearly to non-technical audiences.
- 3
Market Research Assistant
2-3 yearsSkills to master
- Survey design, qualitative and quantitative research methods, data collection, report writing, understanding consumer behaviour.
You're ready to move on when
- You're experienced in designing and running surveys, and analysing the results.
- You have a good grasp of how to gather and interpret customer opinions.
- You're looking to apply your research skills directly to improving product and service experiences.