The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Internal Communications Assistant / Coordinator
1-2 yearsSkills to master
- Mastering content drafting, managing internal channels (intranet, email), coordinating events, and understanding audience segmentation.
You're ready to move on when
- Consistently produces high-quality, error-free communications.
- Can manage multiple comms tasks and deadlines independently.
- Receives positive feedback from internal stakeholders on support provided.
- Demonstrates a clear understanding of internal comms best practices.
- 2
Marketing Assistant / Junior Marketing Executive
1-2 yearsSkills to master
- Developing strong copywriting skills, understanding brand voice, managing digital content (e.g., social media, website), and basic campaign execution.
You're ready to move on when
- Proven ability to write engaging and persuasive content.
- Experience managing content on digital platforms.
- Understands how to tailor messages for different audiences.
- Shows an interest in internal rather than external communications.
- 3
Executive Assistant / Administrator with Comms Responsibilities
2-3 yearsSkills to master
- Exceptional organisational skills, managing complex schedules, drafting correspondence for senior leaders, and handling sensitive information with discretion.
You're ready to move on when
- Demonstrates strong organisational and project coordination abilities.
- Proven experience drafting professional communications for senior individuals.
- Handles confidential information with utmost care.
- Expresses a desire to specialise in communications rather than general admin.


