The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Lead Business Model Strategist (L4)
3-5 years as an L4Skills to master
- Mastering the end-to-end design and validation of complex business model initiatives, successfully leading cross-functional project teams (without direct reports), and consistently authoring compelling investment proposals. You'd also need to demonstrate strong informal leadership and mentorship of junior team members.
You're ready to move on when
- Successfully led 3+ major business model innovation projects from concept to pilot, with demonstrable impact.
- Consistently sought out for strategic advice by senior leaders on complex problems.
- Proven ability to mentor junior colleagues, with at least one mentee progressing their career significantly.
- Demonstrated ability to secure buy-in and resources for initiatives without formal authority.
- 2
Management Consultant (Strategy/Innovation)
8-12 years in consultingSkills to master
- Translating complex client challenges into actionable strategic recommendations, leading project teams, and managing client relationships. You'd need to adapt to an in-house role, focusing on long-term impact and internal politics rather than project-based deliverables.
You're ready to move on when
- Experience leading strategy or innovation engagements for multiple clients, ideally within our industry sector.
- Strong track record of managing and developing consulting teams.
- Demonstrated ability to influence senior client stakeholders and drive consensus.
- A clear desire to build and own something long-term within a single organisation.
- 3
Senior Product Manager / Head of Product Strategy
8-12 years in product managementSkills to master
- Deep understanding of product lifecycle, market fit, and user experience, coupled with a strong strategic mindset. You'd need to broaden your focus from individual products to the overarching business model and value capture mechanisms.
You're ready to move on when
- Successfully launched and scaled multiple products, demonstrating strong commercial acumen.
- Experience defining product strategy and roadmaps that align with broader business objectives.
- Proven ability to lead cross-functional product teams and influence engineering/design stakeholders.
- A clear interest in the 'how we make money' and 'how we deliver value' beyond just product features.


