The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Senior Business Model Designer (Internal Promotion)
3-5 years as a Senior DesignerSkills to master
- Deep expertise in business model canvas, financial modelling, experiment design, and stakeholder management for individual projects. Proven ability to mentor junior colleagues.
You're ready to move on when
- Successfully led 3+ complex business model design initiatives from concept to validated MVP.
- Consistently delivered high-quality financial models that stood up to scrutiny from Finance.
- Demonstrated ability to influence project-level stakeholders and resolve conflicts.
- Actively mentored junior analysts, helping them develop their skills and take on more responsibility.
- 2
Strategy Consultant (External Hire)
6-8 years in a top-tier strategy consulting firm, specialising in growth or innovation.Skills to master
- Structured problem-solving, executive communication, hypothesis-driven analysis, project management across diverse industries. Experience with client-facing work and managing project teams.
You're ready to move on when
- Managed multiple client engagements focused on market entry, new product strategy, or business model transformation.
- Presented strategic recommendations to C-suite clients and successfully guided implementation.
- Experience leading project teams and developing junior consultants.
- Comfortable with fast-paced, high-pressure environments and ambiguous problems.
- 3
Product Lead / Manager (External Hire)
8-10 years in Product Management, with a focus on new product introduction or business unit P&L.Skills to master
- Product lifecycle management, market validation, go-to-market strategy, P&L ownership, cross-functional team leadership. Deep understanding of customer needs and market dynamics.
You're ready to move on when
- Launched multiple successful products or features, with clear revenue or user growth metrics.
- Experience owning a product P&L and making strategic decisions based on market feedback.
- Proven ability to work with engineering, design, and commercial teams to bring products to market.
- Demonstrated strategic thinking beyond just feature development, considering the broader business model.