Training Qualifications UK Ltd · RQF Level 2

TQUK Level 2 NVQ Certificate in Marketing (RQF)

You don’t just earn this. You learn to use it, one-to-one, on your own real work.

LevelRQF Level 2
Total credits21
Guided learning82 hours
Units in this qualification23

Awarded by Training Qualifications UK Ltd · on the Ofqual register

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What you’ll learn

What each unit actually teaches you to do

Aimed at individuals in marketing roles, this Level 2 qualification enables learners to demonstrate competence in marketing activities. The qualification includes developing customer relationships, analysing competitor activity, and using presentation software. Successful candidates will be able to apply these skills in a marketing context.

These are the units Training Qualifications UK Ltd registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.

Analyse competitor activityReal unit · Training Qualifications UK Ltd

You'll develop the ability to identify and analyse competitor activity within a market. The unit covers methods for gathering competitor information, recognising types of competitor actions, assessing threats posed, and prioritising organisational responses accordingly.

What you'll be able to do

Identify competitor activity
Determine the nature of the threat posed by competitor activity

Bespoke SoftwareReal unit · Training Qualifications UK Ltd

You'll learn to input, organise, combine, edit, process, format, and present information using bespoke software. The unit focuses on accurate data entry, logical organisation, and effective use of software tools and techniques to manage information efficiently.

What you'll be able to do

Input information accurately and efficiently using bespoke software.
Organise information logically and systematically within bespoke software.
Combine information from different sources using bespoke software.
Use tools and techniques within bespoke software to edit information.
Use tools and techniques within bespoke software to process information.
Use tools and techniques within bespoke software to format information.
Use tools and techniques within bespoke software to present information.

Bespoke SoftwareReal unit · Training Qualifications UK Ltd

You'll learn to input, combine, organise, retrieve, process, and present information using bespoke software applications. This unit focuses on maintaining data accuracy and integrity while utilising software functions effectively.

What you'll be able to do

Input information accurately and efficiently using bespoke applications.
Combine information from different sources using bespoke applications.
Use appropriate structures to organise information within bespoke software.
Retrieve information efficiently using the organisational structures within bespoke software.
Use the functions of the software effectively to process information.
Use the functions of the software effectively to present information.

Co-ordinate an eventReal unit · Training Qualifications UK Ltd

This unit provides learners with an understanding of the event co-ordinator's role and responsibilities. You'll plan, organise, and communicate event activities effectively to meet the objectives of the event brief.

What you'll be able to do

Understand the role of an event co-ordinator in managing an event to meet the objectives of the brief, including responsibilities and accountabilities.
Understand the activities required when co-ordinating an event, including planning, organisation, and communication.
Co-ordinate an event, ensuring all activities are completed effectively and efficiently.

Collect and organise market research dataReal unit · Training Qualifications UK Ltd

You'll learn to collect, organise, and manage market research data using appropriate methods and IT systems. The unit emphasises addressing potential bias and maintaining data accuracy throughout the research process.

What you'll be able to do

Collect market research data using appropriate methods.
Organise market research data effectively.
Use IT systems to manage market research data.

Contribute to conducting direct marketing campaignsReal unit · Training Qualifications UK Ltd

It teaches you to contribute to the planning and execution of direct marketing campaigns. You'll provide input on target audiences, messaging, and channels, as well as implement activities and monitor campaign outcomes.

What you'll be able to do

Contribute to the planning of direct marketing campaigns, providing input on target audience, messaging, and channels.
Conduct direct marketing campaigns, implementing planned activities and monitoring results.

Contribute to measuring the marketing responseReal unit · Training Qualifications UK Ltd

This unit provides learners with skills to contribute to measuring marketing campaign effectiveness. You'll understand principles of marketing response measurement, including setting measurable objectives, analysing key performance indicators, and presenting data on campaign impact and customer engagement.

What you'll be able to do

Present information on the effectiveness of marketing campaigns
Understand the principles of measuring marketing responses

Database SoftwareReal unit · Training Qualifications UK Ltd

It teaches you to enter, edit, and organise structured information within a database. You'll use database software tools to maintain data accuracy, extract information, produce reports, and demonstrate understanding of data integrity and management principles.

What you'll be able to do

Enter structured information accurately into a database.
Edit structured information effectively within a database.
Organise structured information logically within a database.
Use database software tools to extract specific information from the database.
Use database software tools to produce reports based on extracted information.

Database SoftwareReal unit · Training Qualifications UK Ltd

This unit introduces learners to database software, including its structure, functions, and types. You'll gain practical skills in storing, retrieving, and manipulating data while following established procedures to maintain data integrity and security.

What you'll be able to do

Use a database, including understanding its structure, functions, and applications.
Use a database effectively to store, retrieve, and manipulate data, following established procedures and best practises.

Design and produce documents in a business environmentReal unit · Training Qualifications UK Ltd

You'll understand the principles of designing and producing high-quality business documents. The unit covers the use of resources, adherence to procedures, and the impact of document design on brand image and stakeholder perception.

What you'll be able to do

Understand the purpose and value of designing and producing high quality and attractive documents in a business environment, recognising their impact on communication and brand image.
Know the resources available to design and produce documents and how to use them effectively, including software, templates, and organisational guidelines.
Understand the purpose and value of following procedures when designing and producing documents, ensuring consistency, accuracy, and compliance with organisational standards.
Design and produce documents to agreed specifications, meeting requirements for content, format, and presentation.

Develop customer relationshipsReal unit · Training Qualifications UK Ltd

This unit equips learners with the knowledge and skills to develop and maintain effective customer relationships. You'll learn to establish rapport, identify and meet customer expectations, build trust, and foster long-term relationships that benefit both customers and the organisation.

What you'll be able to do

Build customer confidence that the service provided will be excellent
Meet the expectations of customers
Develop the long-term relationship between the customer and the organisation
Develop customer relationships

Improve own performance in a business environmentReal unit · Training Qualifications UK Ltd

This unit covers methods to improve personal performance in a business environment, emphasising the role of self-reflection and constructive feedback. You'll learn to agree development needs and create a learning plan to enhance their performance.

What you'll be able to do

Understand methods for improving own performance in a business environment.
Understand the importance of feedback in improving own performance.
Use feedback constructively to improve own performance.
Agree own development needs with relevant personnel.
Use a learning plan to address own development needs.

Plan and organise an eventReal unit · Training Qualifications UK Ltd

You'll understand the responsibilities of an event organiser and the arrangements required for planning and organising events. The unit covers budgeting, risk assessment, venue and resource selection, and teaches you to plan and organise events that meet target audience needs.

What you'll be able to do

Understand the key responsibilities and duties of an event organiser in planning an event, including budgeting, logistics, and risk management.
Understand the various arrangements that need to be made when planning and organising an event, such as catering, security, and transportation.
Understand the different types of venues and resources needed for different types of events, considering factors such as capacity, accessibility, and cost.
Plan and organise an event, taking into account all relevant factors and ensuring that it meets the needs of the target audience.

Presentation SoftwareReal unit · Training Qualifications UK Ltd

It teaches you to create effective presentations using presentation software. You'll input and combine text, images, and data visualisations, use software tools to structure, edit, and format slides, and prepare presentations tailored to specific needs and audiences.

What you'll be able to do

Input and combine text, images, charts, and other relevant information within presentation slides to effectively communicate key messages.
Use presentation software tools to structure, edit, and format slides, ensuring a consistent and visually appealing design.
Prepare slides for presentation to meet specific needs, considering the target audience, presentation objectives, and available time.

Presentation SoftwareReal unit · Training Qualifications UK Ltd

You'll learn to create and prepare presentation slides using software tools. The unit covers accurate input of information, structuring and formatting slide sequences, and preparing slideshows for effective delivery.

What you'll be able to do

Input and combine text and other information within presentation slides, ensuring accuracy and relevance.
Use presentation software tools to structure, edit and format slide sequences, creating a logical and engaging flow.
Prepare slideshow for presentation, ensuring it is visually appealing and meets the needs of the audience.

Support the co-ordination of an eventReal unit · Training Qualifications UK Ltd

This unit covers the role and purpose of supporting event co-ordination. You'll follow procedures, communicate within teams, and contribute to event activities to support effective event management aligned with organisational objectives.

What you'll be able to do

Understand the role and purpose of supporting the co-ordination of an event, including its contribution to overall objectives.
Support the co-ordination of an event, following agreed procedures and guidelines.

Use digital and social media in marketing campaignsReal unit · Training Qualifications UK Ltd

You'll explore the planning and execution of digital and social media marketing campaigns. The unit covers target audience identification, platform selection, and legal considerations to enable effective marketing to specified customer groups.

What you'll be able to do

Understand the planning requirements for the use of digital and social media in marketing campaigns, including target audience identification, platform selection, and legal considerations.
Market to target customers effectively using digital and social media, employing appropriate strategies and techniques to achieve marketing objectives.

Using Collaborative TechnologiesReal unit · Training Qualifications UK Ltd

This unit provides knowledge and skills to use collabourative technologies safely and effectively. You'll understand how to set up, access, and prepare IT tools for collabouration, adhering to organisational policies and legal requirements.

What you'll be able to do

Stay safe and secure when using collaborative technology, adhering to organisational policies and legal requirements.
Set up and access IT tools and devices effectively for collaborative working, ensuring compatibility and security.
Prepare collaborative technologies for use, configuring settings and ensuring functionality for intended tasks.
Contribute effectively to tasks using collaborative technologies, communicating clearly and sharing information appropriately.

Using Collaborative TechnologiesReal unit · Training Qualifications UK Ltd

You'll learn to use collabourative technologies safely and effectively. The unit covers identifying security risks, adhering to organisational policies and legal requirements, planning and setting up IT tools, preparing technologies for use, and contributing to collabourative tasks.

What you'll be able to do

Stay safe and secure when working with collaborative technology, adhering to organisational policies and legal requirements regarding data protection and online safety.
Plan and set up appropriate IT tools and devices for collaborative working, ensuring compatibility and accessibility for all participants.
Prepare collaborative technologies for use, including configuring settings, testing functionality, and providing necessary training or guidance to users.
Contribute effectively to tasks using collaborative technologies, communicating clearly, sharing information appropriately, and respecting the contributions of others.

Website SoftwareReal unit · Training Qualifications UK Ltd

It teaches you to plan, create, and publish web pages using website software. You'll develop skills in structuring and formatting pages, inserting images and links, and ensuring accessibility and usability prior to publishing on the internet or an intranet.

What you'll be able to do

Plan and create web pages
Use website software tools to structure and format web pages
Publish web pages to the Internet or an intranet

Website SoftwareReal unit · Training Qualifications UK Ltd

You'll learn to create website structures and styles, prepare content, and publish websites effectively using website software. The unit covers designing accessible, navigable layouts, applying consistent styles, and enhancing visual appeal to improve user experience.

What you'll be able to do

Create appropriate structures for websites, considering user experience and accessibility.
Create styles for websites, ensuring consistency and visual appeal.
Use website software tools to prepare text content for websites.
Use website software tools to prepare image content for websites.
Use website software tools to prepare multimedia content for websites.
Publish websites to a specified location, ensuring functionality and accessibility.

Word Processing SoftwareReal unit · Training Qualifications UK Ltd

You'll develop skills in using word processing software to create, format, and present documents. The unit focuses on accurate data entry, combining information, and applying formatting tools to produce clear and consistent documents.

What you'll be able to do

Enter and combine text and other information accurately within word processing documents, ensuring clarity and consistency.
Create and modify layout and structures for word processing documents, using appropriate formatting techniques.
Use word processing software tools to format and present documents effectively to meet requirements, considering audience and purpose.

Work with other people in a business environmentReal unit · Training Qualifications UK Ltd

You'll gain an understanding of working effectively with others in a business environment. The unit covers recognising organisational values and practices, understanding team roles and communication, contributing to team objectives, and managing problems and disagreements constructively.

What you'll be able to do

Understand how your role fits with organisational values and practices
Understand how to work as part of a team to achieve goals and objectives
Understand how to communicate as part of a team
Understand the contribution of individuals within a team
Understand how to deal with problems and disagreements
Understand the purpose of feedback when working as a team
Work in a way that fits with organisational values and practices
Work in a team to achieve goals and objectives
Deal with or refer problems in a team
Use feedback on objectives in a team

The honest bit

You’ve started things before

Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

Your passport

Every credit is a stamp you keep

Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.

Analyse competitor activityBespoke SoftwareBespoke SoftwareCo-ordinate an eventCollect and organise market research dataContribute to conducting direct marketing campaignsContribute to measuring the marketing responseDatabase Software

Each stamp is a real unit registered against this qualification.

Who’d teach you this

The Evidence Evaluator

Assessor

Helps you show what you can actually do, gathering the evidence that proves it as you learn.

Meet all twelve tutors

Where this connects

Where these credits take you

A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.

See Your Progress GrowIllustration

TQUK Level 2 NVQ Certificate in Marketing (RQF)

Collect and analyse marketing research data
Collect data on the knowledge, attitudes and behaviours of target groups
Collect marketing research data

This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

Where this can lead

Event Marketing Coordinator

Your career path here is really what you make it. We'll give you the tools, the support, and the opportunities to learn and grow. It's up to you to grab them and show us what you can do. The events world is exciting, challenging, and incredibly rewarding for those who are willing to put in the effort.

See the whole journey →

Opens the roleEvent Marketing CoordinatorOne of the jobs this qualification is a route into · 5 near-identical records folded inSee the role →Opens the roleExperiential Marketing CoordinatorOne of the jobs this qualification is a route into · 8 near-identical records folded inSee the role →Opens the roleBrand Activation CoordinatorOne of the jobs this qualification is a route into · 3 near-identical records folded inSee the role →Opens the roleDatabase Marketing CoordinatorOne of the jobs this qualification is a route intoSee the role →Opens the roleDatabase Marketing AssociateOne of the jobs this qualification is a route intoSee the role →Opens the roleBrand Experience CoordinatorOne of the jobs this qualification is a route intoSee the role →Future FluencyAll ten future skillsSee how every unit is contextualised by the tenExplore →

Showing 6 roles, drawn from 33 job records mapped to this qualification.

Skills it covers

What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.

Collect and analyse marketing research dataCollect data on the knowledge, attitudes and behaviours of target groupsCollect marketing research data

How you’ll actually learn this

One-to-one, on your own real work

A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.

One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.

Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.

Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.

Analyse competitor activityLevel 2

Applied to your work in any of these jobs

Which job do you mean?

Event Marketing Coordinator Experiential Marketing Coordinator Brand Activation Coordinator Database Marketing Coordinator Database Marketing Associate Brand Experience Coordinator

Learners will develop the ability to identify and analyse competitor activity within a market. The unit covers methods for gathering competitor information, recognising types of competitor actions, assessing threats posed, and prioritising organisational responses accordingly.

How the thinking builds

Remember
Understand
Apply
Analyse
Evaluate
Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

Your PlanIllustration

Built for TQUK Level 2 NVQ Certificate in Marketing (RQF)

18 units in this credential, in the order it lists them, awarded by Training Qualifications UK Ltd.

Analyse competitor activity
Bespoke Software
Co-ordinate an event
Collect and organise market research data
Contribute to conducting direct marketing campaigns
Contribute to measuring the marketing response

and 12 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

Why it sticks

Most courses stop at remembering

There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.

6CreateThe Creative Catalyst
5EvaluateThe Evidence Evaluator
4AnalyseThe Analyst
3ApplyThe Coach
2UnderstandThe Connector
1RememberThe Builder

Where most courses leave you Where Zavmo takes you

Why this matters: AI can already remember and understand for you. What it can’t do is take your real problem and judge the right call. So the only learning worth paying for is the learning that takes you to the top. That’s exactly what a tutor doing it with you, on your real work, is for.

The value

Why the companion is worth £70 a month

You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.

That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.

Earned on your own work, taught to the top.

Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.