Training Qualifications UK Ltd · RQF Level 2
TQUK Level 2 NVQ Certificate in Sales (RQF)
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 2
- Total credits22
- Guided learning124 hours
- Units in this qualification21
Awarded by Training Qualifications UK Ltd · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
This NVQ Certificate focuses on practical skills for sales roles, including competitor analysis, telephone sales, and lead generation. It is designed for individuals who need to demonstrate competence in specific sales tasks.
These are the units Training Qualifications UK Ltd registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Buyer behaviour in sales situationsReal unit · Training Qualifications UK Ltd
What you'll be able to do
- Understand the impact of different models of buyer behaviour on the sales cycle
- Respond to the buyer at each stage of the decision making process
Communicate information and knowledgeReal unit · Training Qualifications UK Ltd
What you'll be able to do
- Identify the information required for communication, and assess its reliability
- Understand a range of communication techniques and methods
- Communicate information and knowledge using appropriate techniques and methods
- Adapt communication techniques and methods according to target audience response
Communicating using digital marketing/sales channelsReal unit · Training Qualifications UK Ltd
What you'll be able to do
- Understand how to plan the use of digital media channels to effectively communicate a specific message to a target audience
- Plan the use of digital media for a specific message, audience and recipients, considering factors such as channel suitability and cost-effectiveness
- Check that the digital message can be accessed and/or delivered correctly to the intended recipients
- Monitor and evaluate the response to digital activity, analyse the data, and take any necessary corrective action to improve performance
Complying with legal, regulatory and ethical requirements in a sales or marketing roleReal unit · Training Qualifications UK Ltd
What you'll be able to do
- Understand the legal, regulatory and ethical requirements relevant to a sales or marketing role
- Comply with organisational policies and procedures relating to legal, regulatory and ethical requirements in a sales or marketing role
Deliver reliable customer serviceReal unit · Training Qualifications UK Ltd
What you'll be able to do
- Prepare to deal with customers in a professional and effective manner
- Give consistent and high-quality service to all customers
- Check customer service delivery to ensure it meets required standards
- Deliver reliable customer service that meets customer expectations
Generating and qualifying sales leadsReal unit · Training Qualifications UK Ltd
What you'll be able to do
- Understand the practices, legislation, regulation and codes of practice that relate to generating and qualifying sales leads
- Understand the process of generating and qualifying sales leads
- Prospect for customers
Inputting and accessing sales or marketing data in information systemsReal unit · Training Qualifications UK Ltd
What you'll be able to do
- Understand how to input and access sales or marketing data accurately and efficiently in information systems
- Understand the use of various sales or marketing information sources and systems for effective decision-making
- Input data into and use databases effectively to support sales or marketing activities
Manage personal developmentReal unit · Training Qualifications UK Ltd
What you'll be able to do
- Identify and agree the performance requirements of own work role with relevant personnel.
- Measure own progress against agreed objectives, using appropriate methods and tools.
- Identify gaps in own skills and knowledge that are impacting performance in own work role.
- Carry out activities within own development plan to address identified skills and knowledge gaps.
- Assess the effectiveness of activities undertaken within own development plan in improving performance.
Meeting customers’ after sales needsReal unit · Training Qualifications UK Ltd
What you'll be able to do
- Investigate and accurately identify customer after sales needs and requirements
- Handle customers’ after sales needs effectively and efficiently, providing appropriate solutions and support
- Review the after sales process to identify areas for improvement and enhance customer satisfaction
Monitoring sales deliveriesReal unit · Training Qualifications UK Ltd
What you'll be able to do
- Understand how to deal with sales delivery problems and customer queries effectively
- Understand how to maximise sales opportunities when dealing with sales deliveries and handovers
- Progress the delivery of the sales order efficiently
- Complete all required sales delivery procedures accurately
Obtaining and Analysing Competitor InformationReal unit · Training Qualifications UK Ltd
What you'll be able to do
- Understand how to validate information obtained about competitors
- Understand the uses of competitor information for sales-related activities
- Use competitor information effectively for sales-related activities
Obtaining and analysing sales-related informationReal unit · Training Qualifications UK Ltd
What you'll be able to do
- Understand the uses of sales-related information, including market trends, customer behaviour, and competitor activities, to inform sales strategies and decision-making.
- Understand how to use tools and methods to analyse sales-related information, such as spreadsheets, databases, and statistical software, to identify patterns and insights.
- Obtain sales-related information about customers, markets and competitors, using various sources such as market research reports, customer surveys, and online databases.
- Use tools and methods to analyse sales-related information, interpreting data and drawing conclusions to support sales planning and performance improvement.
Participate in meetingsReal unit · Training Qualifications UK Ltd
What you'll be able to do
- Prepare for a meeting, including reviewing the agenda, gathering relevant information, and identifying objectives.
- Participate in a meeting, contributing constructively to discussions, listening actively to others, and respecting different viewpoints.
- Communicate information to relevant stakeholders, clearly and concisely conveying key messages and updates.
Preparing and delivering a sales demonstrationReal unit · Training Qualifications UK Ltd
What you'll be able to do
- Understand how to prepare and deliver an effective sales demonstration
- Prepare thoroughly for a sales demonstration
- Deliver a sales demonstration confidently and professionally
- Evaluate the effectiveness of the sales demonstration and identify areas for improvement
Processing sales ordersReal unit · Training Qualifications UK Ltd
What you'll be able to do
- Understand how to process and follow up sales orders
- Process sales orders accurately and efficiently
- Follow up sales order processing to ensure customer satisfaction
Selling at exhibitionsReal unit · Training Qualifications UK Ltd
What you'll be able to do
- Understand how to assess the relevance of exhibitions for the organisation, considering factors such as target audience, cost, and potential return on investment.
- Understand how to prepare for and sell at exhibitions, including planning logistics, creating marketing materials, and developing sales strategies.
- Prepare for an exhibition, ensuring all necessary resources, materials, and personnel are in place.
- Sell at an exhibition, effectively engaging with potential customers and promoting products or services.
- Evaluate own performance at an exhibition, identifying areas for improvement and measuring success against pre-defined objectives.
Selling by telephone - inboundReal unit · Training Qualifications UK Ltd
What you'll be able to do
- Understand the techniques involved in selling by telephone (inbound)
- Understand how to effectively close a sale during inbound telephone sales calls
- Prepare effectively for an inbound telephone sales call
- Identify customer needs accurately during inbound telephone sales calls
- Present products and/or services effectively to the customer during inbound telephone sales calls
- Deal with sales objections professionally during inbound telephone sales calls
- Close the sale successfully during inbound telephone sales calls
Selling by telephone - outboundReal unit · Training Qualifications UK Ltd
What you'll be able to do
- Understand how to sell by telephone (outbound), including techniques for building rapport, identifying customer needs, and presenting solutions.
- Understand how to close the sale during outbound telephone sales calls, using appropriate closing techniques and addressing any remaining objections.
- Prepare for the inbound telephone sales call, gathering relevant information and planning a sales approach.
- Identify customer needs during outbound telephone sales calls, using effective questioning and listening skills.
- Present products and/or services to the customer during outbound telephone sales calls, highlighting key features and benefits.
- Deal with sales objections during outbound telephone sales calls, addressing concerns and providing persuasive arguments.
- Close the sale during outbound telephone sales calls, confirming the order and arranging payment and delivery.
Selling face to faceReal unit · Training Qualifications UK Ltd
What you'll be able to do
- Understand how to sell to customers face to face, including techniques for building rapport, identifying customer needs, and presenting solutions in a personal setting.
- Prepare for the sale, researching the customer, planning a sales approach, and gathering necessary materials.
- Conduct a face to face sales meeting with the customer, effectively communicating the value proposition and addressing any concerns.
- Deal with sales objections during face to face sales situations, using persuasive arguments and providing solutions to overcome resistance.
- Close the sale, confirming the order and arranging payment and delivery.
Supporting customers in obtaining finance for purchasesReal unit · Training Qualifications UK Ltd
What you'll be able to do
- Understand the conditions for obtaining finance for purchases
- Recommend financial packages to customers for purchases
- Confirm customers’ credit status
Time planning in salesReal unit · Training Qualifications UK Ltd
What you'll be able to do
- Understand how to manage time effectively in a sales role, considering competing demands and deadlines.
- Understand how to prioritise tasks and activities in a sales role to maximise efficiency and achieve sales targets.
- Plan own time effectively in a sales role, using appropriate tools and techniques.
- Monitor and evaluate the effectiveness of own time planning in a sales role, identifying areas for improvement.
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Deliver sales demonstrations or presentations
- Generate new opportunities and qualify leads
- Generate new opportunities and qualify sales leads
- Prepare and despatch products and services to customers
- Undertake Sales Demonstrations
Where this can lead
Exhibition Coordinator
Your journey here starts with making sure our events are brilliantly executed. From there, the sky's the limit. We're keen to help you build a career that truly excites you, whether that's leading a team, becoming a deep subject matter expert, or even moving into a different area of the business. Let's talk about where you want to go.
See the whole journey →Showing 6 roles, drawn from 32 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
Learners will explore different models of buyer behaviour and the influence of psychological, social, cultural, and economic factors on the sales cycle. They will develop skills to respond appropriately to buyers at each stage of the decision-making process to support effective sales interactions.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for TQUK Level 2 NVQ Certificate in Sales (RQF)
21 units in this credential, in the order it lists them, awarded by Training Qualifications UK Ltd.
- Buyer behaviour in sales situations
- Communicate information and knowledge
- Communicating using digital marketing/sales channels
- Complying with legal, regulatory and ethical requirements in a sales or marketing role
- Deliver reliable customer service
- Generating and qualifying sales leads
and 15 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.