BIIAB · RQF Level 2
BIIAB Level 2 NVQ Certificate in Sales
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 2
- Total credits22
- Guided learning124 hours
- Units in this qualification21
Awarded by BIIAB · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
The Level 2 NVQ Certificate in Sales is an occupational qualification for individuals working in a sales role. It enables learners to develop and demonstrate competence in key areas such as telephone sales, information analysis, and time planning. Successful completion leads to a nationally recognised qualification in the marketing and sales sector.
These are the units BIIAB registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Buyer behaviour in sales situationsReal unit · BIIAB
What you'll be able to do
- Understand the impact of different models of buyer behaviour on the sales cycle
- Respond to the buyer at each stage of the decision making process
Communicate information and knowledgeReal unit · BIIAB
What you'll be able to do
- Identify the information required for a specific communication purpose, and assess its reliability and validity.
- Understand a range of communication techniques and methods, including verbal, non-verbal, and written approaches.
- Communicate information and knowledge clearly and effectively using appropriate techniques and methods.
- Adapt communication techniques and methods in response to feedback and the target audience's understanding and engagement.
Communicating using digital marketing/sales channelsReal unit · BIIAB
What you'll be able to do
- Understand how to plan the use of digital media for a specific message
- Understand how to plan the use of digital media for a specific audience
- Understand how to plan the use of digital media for specific recipients
- Plan the use of digital media for a specific message
- Plan the use of digital media for a specific audience
- Plan the use of digital media for specific recipients
- Check that the digital message can be accessed
- Check that the digital message can be delivered
- Monitor the response to digital activity
- Evaluate the response to digital activity
- Take corrective action based on the response to digital activity
Complying with legal, regulatory and ethical requirements in a sales or marketing roleReal unit · BIIAB
What you'll be able to do
- Understand the legal requirements relevant to a sales or marketing role, including data protection, consumer rights, and advertising standards
- Understand the regulatory requirements relevant to a sales or marketing role, including industry-specific regulations and codes of conduct
- Understand the ethical requirements relevant to a sales or marketing role, including honesty, fairness, and respect for customers
- Comply with organisational policies and procedures relating to legal requirements in a sales or marketing role
- Comply with organisational policies and procedures relating to regulatory requirements in a sales or marketing role
- Comply with organisational policies and procedures relating to ethical requirements in a sales or marketing role
Deliver reliable customer serviceReal unit · BIIAB
What you'll be able to do
- Prepare to deal with customers
- Give consistent service to customers
- Check customer service delivery
- Deliver reliable customer service
Generating and qualifying sales leadsReal unit · BIIAB
What you'll be able to do
- Understand the practices that relate to generating and qualifying sales leads, including lead generation techniques and qualification criteria
- Understand the legislation that relates to generating and qualifying sales leads, including data protection and privacy laws
- Understand the regulation that relates to generating and qualifying sales leads, including industry-specific regulations
- Understand the codes of practice that relate to generating and qualifying sales leads, including ethical guidelines and best practices
- Understand the process of generating sales leads, including identifying target markets and creating marketing campaigns
- Understand the process of qualifying sales leads, including assessing their potential and prioritising follow-up
- Prospect for customers by identifying potential leads through various channels
- Prospect for customers by making initial contact and gathering information
Inputting and accessing sales or marketing data in information systemsReal unit · BIIAB
What you'll be able to do
- Understand how to input sales or marketing data into information systems
- Understand how to access sales or marketing data within information systems
- Understand the use of different sales or marketing information sources
- Understand the use of different sales or marketing information systems
- Input data into databases to support sales or marketing activities
- Use databases to support sales or marketing activities
Manage personal developmentReal unit · BIIAB
What you'll be able to do
- Identify and agree the performance requirements of own work role with relevant personnel.
- Measure progress against agreed objectives in own work role.
- Identify gaps in skills and knowledge that affect own performance in the work role.
- Carry out activities within own development plan to address identified skills and knowledge gaps.
- Assess the effectiveness of activities undertaken within own development plan.
Meeting customers’ after sales needsReal unit · BIIAB
What you'll be able to do
- Investigate customer after sales needs by identifying the nature of the customer's enquiry or complaint
- Investigate customer after sales needs by gathering relevant information from the customer and internal sources
- Handle customers’ after sales needs by providing appropriate solutions or support
- Handle customers’ after sales needs by communicating effectively with the customer throughout the process
- Review the after sales process by identifying areas for improvement
- Review the after sales process by making recommendations for changes to policies and procedures
Monitoring sales deliveriesReal unit · BIIAB
What you'll be able to do
- Understand how to deal with sales delivery problems
- Understand how to deal with sales delivery queries
- Understand how to maximise sales opportunities when dealing with sales deliveries
- Understand how to maximise sales opportunities during sales handovers
- Progress the delivery of the sales order
- Complete sales delivery procedures
Obtaining and Analysing Competitor InformationReal unit · BIIAB
What you'll be able to do
- Understand how to validate information about competitors, including verifying sources and assessing accuracy
- Understand the uses of competitor information for sales-related activities, including identifying strengths and weaknesses, and developing competitive strategies
- Use competitor information for sales-related activities by comparing products and services
- Use competitor information for sales-related activities by identifying opportunities to differentiate offerings
- Use competitor information for sales-related activities by adjusting sales strategies to address competitive threats
Obtaining and analysing sales-related informationReal unit · BIIAB
What you'll be able to do
- Understand the various uses of sales-related information within an organisation.
- Understand how to use appropriate tools and methods to analyse sales-related information effectively.
- Obtain relevant sales-related information about customers, markets, and competitors from appropriate sources.
- Use suitable tools and methods to analyse sales-related information to identify trends and insights.
Participate in meetingsReal unit · BIIAB
What you'll be able to do
- Prepare for a meeting
- Participate in a meeting
- Communicate information to relevant stakeholders
Preparing and delivering a sales demonstrationReal unit · BIIAB
What you'll be able to do
- Understand how to prepare for a sales demonstration, including identifying customer needs and tailoring the demonstration accordingly
- Understand how to deliver a sales demonstration effectively, including using appropriate communication techniques and visual aids
- Prepare for a sales demonstration by researching the customer's needs and preferences
- Prepare for a sales demonstration by selecting appropriate products or services to showcase
- Prepare for a sales demonstration by creating a clear and concise presentation
- Deliver a sales demonstration by engaging the customer and addressing their concerns
- Deliver a sales demonstration by highlighting the benefits of the product or service
- Evaluate the sales demonstration by gathering feedback from the customer
- Evaluate the sales demonstration by identifying areas for improvement
Processing sales ordersReal unit · BIIAB
What you'll be able to do
- Understand how to process sales orders
- Understand how to follow up sales orders
- Process sales orders accurately
- Follow up sales order processing effectively
Selling at exhibitionsReal unit · BIIAB
What you'll be able to do
- Understand how to assess the relevance of exhibitions for the organisation
- Understand how to prepare for and sell at exhibitions
- Prepare for an exhibition
- Sell at an exhibition
- Evaluate own performance at an exhibition
Selling by telephone - inboundReal unit · BIIAB
What you'll be able to do
- Understand how to sell by telephone (inbound)
- Understand how to close the sale during inbound telephone sales calls
- Prepare for the inbound telephone sales call
- Identify customer needs during inbound telephone sales calls
- Present products and/or services to the customer during inbound telephone sales calls
- Deal with sales objections during inbound telephone sales calls
- Close the sale during inbound telephone sales calls
Selling by telephone - outboundReal unit · BIIAB
What you'll be able to do
- Understand the principles and techniques involved in selling by telephone (outbound).
- Understand effective methods for closing a sale during outbound telephone sales calls.
- Prepare effectively for making outbound telephone sales calls.
- Identify customer needs and requirements during outbound telephone sales calls.
- Present products and/or services clearly and persuasively to the customer during outbound telephone sales calls.
- Deal effectively with sales objections raised by customers during outbound telephone sales calls.
- Close the sale successfully during outbound telephone sales calls, confirming details and next steps.
Selling face to faceReal unit · BIIAB
What you'll be able to do
- Understand how to sell products or services to customers face to face
- Prepare adequately for a face to face sale
- Conduct a face to face sales meeting effectively with the customer
- Deal with sales objections professionally and effectively during face to face sales situations
- Close the sale successfully and professionally
Supporting customers in obtaining finance for purchasesReal unit · BIIAB
What you'll be able to do
- Understand the conditions for obtaining finance for purchases
- Recommend suitable financial packages to customers for purchases
- Confirm customers’ credit status
Time planning in salesReal unit · BIIAB
What you'll be able to do
- Understand how to manage and prioritise time effectively in a sales role to maximise productivity.
- Plan own time effectively in a sales role, scheduling activities and allocating resources appropriately.
- Evaluate the effectiveness of own time planning in a sales role, identifying areas for improvement and implementing changes.
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
Where this can lead
Lead Generation Associate
This Lead Generation Associate role is a fantastic launchpad for a career in marketing or sales. You'll learn the fundamentals of how businesses grow, get hands-on with critical tools, and develop skills that are always in demand. We're excited to see where you take it!
See the whole journey →Showing 6 roles, drawn from 8 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
Learners will explore different models of buyer behaviour and their influence on the sales cycle. The unit enables learners to identify decision-making stages and respond appropriately to buyer behaviour throughout the sales process.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for BIIAB Level 2 NVQ Certificate in Sales
21 units in this credential, in the order it lists them, awarded by BIIAB.
- Buyer behaviour in sales situations
- Communicate information and knowledge
- Communicating using digital marketing/sales channels
- Complying with legal, regulatory and ethical requirements in a sales or marketing role
- Deliver reliable customer service
- Generating and qualifying sales leads
and 15 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.