Gateway Qualifications Limited · RQF Level 3
Gateway Qualifications Level 3 Diploma In Digital Marketing
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 3
- Total credits74
- Guided learning472 hours
- Units in this qualification26
Awarded by Gateway Qualifications Limited · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
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What you’ll learn
What each unit actually teaches you to do
The Gateway Qualifications Level 3 Diploma in Digital Marketing is an occupational qualification. It allows learners to develop skills and knowledge in areas such as e-mail marketing, brand development and website creation using content management systems. This qualification is suitable for those working, or intending to work, in a digital marketing role.
These are the units Gateway Qualifications Limited registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Analyse and report dataReal unit · Gateway Qualifications Limited
What you'll be able to do
- Understand how to organise and evaluate data that has been researched from various sources, ensuring accuracy and relevance.
- Understand how to report data that has been researched in a clear, concise, and professional manner, using appropriate visualisations and formats.
- Analyse and evaluate data using appropriate techniques to identify trends, patterns, and insights.
- Report data findings effectively, drawing conclusions and making recommendations based on the analysis.
Brand developmentReal unit · Gateway Qualifications Limited
What you'll be able to do
- Understand the different constituents of the promotional mix, including advertising, public relations, sales promotion, direct marketing, and personal selling.
- Understand how to promote a brand effectively to target customers, considering brand values, messaging, and communication channels.
- Prepare comprehensive promotional plans that align with marketing objectives and budget constraints.
Content Management System Website CreationReal unit · Gateway Qualifications Limited
What you'll be able to do
- Create a detailed plan for the components of a Content Management System (CMS) website, including content structure, navigation, and design elements.
- Use CMS software to create a functional and visually appealing website, including customising templates, adding content, and managing users.
- Understand how to make a website accessible to users with disabilities, adhering to accessibility standards and guidelines.
- Measure and improve the return on investment (ROI) of a website through analytics, testing, and optimisation strategies.
Content marketingReal unit · Gateway Qualifications Limited
What you'll be able to do
- Understand the principles and purpose of content marketing within a broader marketing strategy.
- Understand the technology used in content marketing, including content management systems and distribution platforms.
- Run a content marketing campaign, including planning, creation, distribution, and performance analysis.
Delivering e-commerce solutionsReal unit · Gateway Qualifications Limited
What you'll be able to do
- Understand the e-commerce environment, including its key components, trends, and challenges.
- Understand the technologies used in e-commerce, such as payment gateways, shopping carts, and security systems.
- Understand the business implications of e-commerce solutions, including their impact on sales, customer service, and operations.
- Design e-commerce solutions that meet the needs of a business and its customers.
Develop own professionalismReal unit · Gateway Qualifications Limited
What you'll be able to do
- Develop own professional skills through reflection, training, and continuous professional development (CPD)
- Work effectively as a member of a team to achieve defined goals, demonstrating communication, collaboration, and problem-solving skills
- Understand what is required of professional practice, including ethical conduct, adherence to industry standards, and maintaining competence
- Understand career development opportunities within the marketing and sales sector, including progression pathways and relevant qualifications
Digital marketing metrics and analyticsReal unit · Gateway Qualifications Limited
What you'll be able to do
- Understand the concept of the sales funnel in digital marketing and its various stages.
- Understand how metrics of digital marketing are generated and tracked, including key performance indicators (KPIs).
- Understand how analytics can be used to optimise digital marketing campaigns, improving performance and return on investment.
E-mail marketingReal unit · Gateway Qualifications Limited
What you'll be able to do
- Understand the legal and ethical requirements for conducting e-mail marketing campaigns, including data protection regulations and best practise guidelines.
- Understand the different technologies used in e-mail marketing, including e-mail service providers (ESPs), automation platforms, and analytics tools.
- Plan, design, and execute e-mail marketing campaigns, including segmentation, targeting, and personalisation.
Imaging SoftwareReal unit · Gateway Qualifications Limited
What you'll be able to do
- Obtain, insert and combine information from various sources to create images using imaging software
- Use a range of imaging software tools to create, manipulate and edit images effectively
Marketing on mobile devicesReal unit · Gateway Qualifications Limited
What you'll be able to do
- Know the unique aspects of mobile marketing and how it differs from other marketing channels.
- Understand mobile marketing communications, including different types of mobile marketing messages and their effectiveness.
- Understand the use of location aware apps for business, including how they can be used to target customers and improve marketing campaigns.
Online display advertisingReal unit · Gateway Qualifications Limited
What you'll be able to do
- Understand the requirements for online display advertising, including legal and ethical considerations.
- Understand the technology used in online display marketing, including platforms and formats.
- Create an online advertising campaign, including planning, implementation, and evaluation.
Principles of Keywords and OptimisationReal unit · Gateway Qualifications Limited
What you'll be able to do
- Understand the principles of Search Engine Optimisation (SEO) and its role in improving website visibility
- Plan the implementation of SEO techniques, including keyword research, on-page optimisation, and link building
- Understand the principles of Social Media Optimisation (SMO) and its impact on brand awareness and engagement
- Understand how to plan the implementation of a website optimised for mobile devices, considering factors such as responsive design and mobile-first indexing
Principles of Social Media Advertising and PromotionReal unit · Gateway Qualifications Limited
What you'll be able to do
- Plan how to use digital vouchers effectively for marketing purposes, considering factors such as target audience, redemption rates, and return on investment
- Plan the implementation of Social Networking site advertising campaigns for marketing purposes, including audience targeting, ad creative development, and campaign monitoring
- Understand the use of promotional campaigns on social networking sites, including contests, giveaways, and influencer marketing
- Understand current national and international legal and organisational guidelines for a social networking advertising/promotional campaign, including data protection and advertising standards
Principles of Social Media within a BusinessReal unit · Gateway Qualifications Limited
What you'll be able to do
- Understand how Social Media fits into the objectives and marketing strategy of a business.
- Understand how to select appropriate Social Media tools and channels for a business, based on target audience and marketing goals.
- Understand how to measure the success of using social media tools and channels, using relevant metrics and analytics.
- Understand how social media policy and guidelines can impact a business, including risk management and brand reputation.
- Monitor how a business is using Social Media, ensuring compliance with policies and identifying areas for improvement.
Principles of marketing and evaluationReal unit · Gateway Qualifications Limited
What you'll be able to do
- Understand the fundamental principles of market segmentation and its importance in marketing
- Understand how to assess market opportunities for new products and/or services, considering factors such as market size, growth potential, and competitive landscape
- Understand the principles of marketing strategy development, including target market selection, positioning, and the marketing mix (4Ps)
- Understand how to evaluate the effectiveness of a marketing strategy using key performance indicators (KPIs) and other relevant metrics
Principles of marketing stakeholder relationshipsReal unit · Gateway Qualifications Limited
What you'll be able to do
- Understand the different types of marketing stakeholder relationships and their importance.
- Understand how to build and manage effective marketing stakeholder relationships, including communication and engagement strategies.
- Understand how to monitor and control marketing stakeholder relationships, ensuring alignment with business objectives.
Produce copy for digital media communicationReal unit · Gateway Qualifications Limited
What you'll be able to do
- Understand how different digital media channels affect the way copy is produced and tailored for specific audiences.
- Produce effective and engaging copy for different types of digital communication, such as websites, social media, and email marketing.
- Review copy for digital media communications to ensure it is accurate, consistent, and meets the required standards.
Project managementReal unit · Gateway Qualifications Limited
What you'll be able to do
- Understand why organisations use project management methodologies to achieve their strategic goals and objectives.
- Plan projects effectively, including defining scope, setting timelines, allocating resources, and managing risks.
- Review projects at all stages of the project lifecycle, monitoring progress, identifying issues, and implementing corrective actions.
Search engine marketingReal unit · Gateway Qualifications Limited
What you'll be able to do
- Understand how search engine marketing fits into the overall marketing objectives of a business and contributes to its success.
- Understand the role of keywords and keyword phrases in a paid search marketing campaign, including how to research and select effective keywords.
- Run a paid search marketing campaign, including setting up and managing campaigns, monitoring performance, and making adjustments as needed.
Spreadsheet SoftwareReal unit · Gateway Qualifications Limited
What you'll be able to do
- Use a spreadsheet to enter numerical data accurately.
- Use a spreadsheet to enter other types of data accurately.
- Use a spreadsheet to edit numerical and other data effectively.
- Use a spreadsheet to organise numerical and other data logically.
- Select appropriate formulas to meet requirements.
- Use appropriate formulas to meet requirements.
- Select appropriate data analysis tools to meet requirements.
- Use appropriate data analysis tools to meet requirements.
- Select tools and techniques to present spreadsheet information.
- Use tools and techniques to present spreadsheet information.
- Select tools and techniques to format spreadsheet information.
- Use tools and techniques to format spreadsheet information.
Understanding legal, regulatory and ethical requirements in sales or marketingReal unit · Gateway Qualifications Limited
What you'll be able to do
- Understand an organisation’s procedures for dealing with legal, regulatory and ethical requirements relating to sales or marketing
- Understand the legal, regulatory and ethical limits of the sales or marketing role
Understanding the business environmentReal unit · Gateway Qualifications Limited
What you'll be able to do
- Understand that there are different types of business, including sole traders, partnerships, and limited companies.
- Understand how businesses function, including their key departments, processes, and activities.
- Understand changing patterns of employment, including the impact of technology, globalisation, and demographic shifts.
- Understand how business activity is affected by market forces, such as supply and demand, competition, and government regulation.
Using Collaborative TechnologiesReal unit · Gateway Qualifications Limited
What you'll be able to do
- Stay safe and secure when working with collaborative technology, adhering to relevant guidelines and protocols
- Plan and set up IT tools and devices effectively for collaborative working
- Prepare collaborative technologies for use, ensuring they are ready for intended tasks
- Manage tasks effectively using collaborative technologies, contributing to team goals
Video SoftwareReal unit · Gateway Qualifications Limited
What you'll be able to do
- Use video hardware and software to capture video sequences, ensuring appropriate settings and quality.
- Use video software tools and techniques to combine and edit video sequences, creating a coherent and engaging final product.
- Play and present video sequences using appropriate hardware and software, ensuring optimal viewing experience.
Video SoftwareReal unit · Gateway Qualifications Limited
What you'll be able to do
- Use video hardware, such as cameras and microphones, and video software to capture video sequences.
- Use video software tools and techniques to edit video sequences, including trimming, cutting, and splicing footage.
- Use video software tools and techniques to add effects, transitions, and audio to video sequences.
- Play and present video sequences using appropriate hardware and software, such as video players and presentation software.
Website SoftwareReal unit · Gateway Qualifications Limited
What you'll be able to do
- Create structures and styles and use them to produce websites
- Select and use website software tools and features to develop multiple page websites with multimedia and interactive features
- Publish and test multiple page websites with multimedia and interactive features
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 3 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Create, manage and modify web pages using content management systems (CMS)
- Develop persuasive copy for use in marketing communications
- Write and create content for multiple digital platforms
Where this can lead
Associate Global Search Engine Marketing Specialist
Your journey starts here, learning the foundational skills that will underpin whatever exciting path you choose. We're committed to helping you grow, whether that's becoming a world-class individual contributor or leading a team. The most important thing is your drive to learn and make an impact.
See the whole journey →Showing 6 roles, drawn from 275 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
This unit covers the organisation, analysis, evaluation, and reporting of data from various sources. Learners will develop skills to assess data accuracy and relevance, use appropriate visualisations, and produce clear, concise reports to identify trends and support decision-making.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for Gateway Qualifications Level 3 Diploma In Digital Marketing
25 units in this credential, in the order it lists them, awarded by Gateway Qualifications Limited.
- Analyse and report data
- Brand development
- Content Management System Website Creation
- Content marketing
- Delivering e-commerce solutions
- Develop own professionalism
and 19 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.