OTHM Qualifications · RQF Level 6

OTHM Level 6 Diploma in Tourism and Hospitality Management (QCF)

You don’t just earn this. You learn to use it, one-to-one, on your own real work.

  • LevelRQF Level 6
  • Total credits120
  • Units in this qualification6

Awarded by OTHM Qualifications · on the Ofqual register

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Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.

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What you’ll learn

What each unit actually teaches you to do

These are the units OTHM Qualifications registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.

Organisational Behaviour in Tourism and HospitalityReal unit · OTHM Qualifications

What you'll be able to do

  • Critically analyse the fundamental structure and objectives of an organisation
  • Explain the operational context of an organisation and critically analyse the way that the business is affected by its external environment
  • Critically assess the performance of an organisation in relation to its external environment and internal structures.
  • Evaluate the functions of leadership and management in a tourism or hospitality organisation.
Researching Tourism and Hospitality ManagementReal unit · OTHM Qualifications

What you'll be able to do

  • Identify management problems to research in the tourism and hospitality industry
  • Design data collection processes for collecting useful data for the research of management problems in the tourism and hospitality industry
  • Interpret data collected for research purposes
  • Present complex data in ways that are useful for tourism and hospitality management
Strategic Marketing for Tourism and HospitalityReal unit · OTHM Qualifications
It teaches you to critically analyse strategic marketing's role in tourism and hospitality, develop strategic marketing plans, and evaluate new market opportunities. You'll consider external factors influencing strategic decisions.

What you'll be able to do

  • Critically analyse the role of strategic marketing for tourism and hospitality businesses and for destinations, considering its long-term impact and competitive advantage.
  • Develop comprehensive strategic marketing plans for tourism and hospitality businesses, incorporating market analysis, target audience identification, and marketing objectives.
  • Evaluate the potential markets for new tourism and hospitality products and services, assessing market demand, competitive landscape, and profitability.
  • Research and synthesise information from a range of academic and industry sources to inform strategic marketing decisions and recommendations.
Technology in the Tourism and Hospitality IndustryReal unit · OTHM Qualifications

What you'll be able to do

  • Evaluate the impacts of technology on the development and growth of the tourism and hospitality industry
  • Analyse the uses of management information systems across a range of tourism & hospitality organisations.
  • Evaluate the impacts of the internet and social media on tourism and hospitality marketing
  • Describe the ethical implications of technological change in the tourism and hospitality industry
Tourism Policy and PlanningReal unit · OTHM Qualifications

What you'll be able to do

  • Critically analyse the concepts and theories of public policy for tourism
  • Evaluate the implementation of tourism policy
  • Critically analyse the theories and concepts of tourism planning
  • Create tourism plans that can applied to international tourism destinations
Tourism and International DevelopmentReal unit · OTHM Qualifications

What you'll be able to do

  • Evaluate theories of international development
  • Discuss the role of institutions in the international development context
  • Apply measurements of development to countries using tourism for development
  • Critically analyse the relationship between tourism and international development

The honest bit

You’ve started things before

Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

Your passport

Every credit is a stamp you keep

Level 6 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.

Organisational Behaviour in Tourism and HospitalityResearching Tourism and Hospitality ManagementStrategic Marketing for Tourism and HospitalityTechnology in the Tourism and Hospitality IndustryTourism Policy and PlanningTourism and International Development

Each stamp is a real unit registered against this qualification.

Who’d teach you this

The Evidence Evaluator

Assessor

Helps you show what you can actually do, gathering the evidence that proves it as you learn.

Meet all twelve tutors

Where this connects

Where these credits take you

A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.

Where this can lead

Lead Marketing Strategist

Your journey as a Lead Marketing Strategist is just one step on a path that could take you to the very top of the marketing profession, or even into broader leadership roles across the business. The key is continuous learning, a relentless focus on impact, and a genuine passion for shaping the future.

See the whole journey →

How you’ll actually learn this

One-to-one, on your own real work

A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.

One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.
Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.
Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.
Organisational Behaviour in Tourism and HospitalityLevel 6

Applied to your work in any of these jobs

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.
Your PlanIllustration

Built for OTHM Level 6 Diploma in Tourism and Hospitality Management (QCF)

6 units in this credential, in the order it lists them, awarded by OTHM Qualifications.

  1. Organisational Behaviour in Tourism and Hospitality
  2. Researching Tourism and Hospitality Management
  3. Strategic Marketing for Tourism and Hospitality
  4. Technology in the Tourism and Hospitality Industry
  5. Tourism Policy and Planning
  6. Tourism and International Development
These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

Why it sticks

Most courses stop at remembering

There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.

  1. 6CreateThe Creative Catalyst
  2. 5EvaluateThe Evidence Evaluator
  3. 4AnalyseThe Analyst
  4. 3ApplyThe Coach
  5. 2UnderstandThe Connector
  6. 1RememberThe Builder

Where most courses leave you Where Zavmo takes you

Why this matters: AI can already remember and understand for you. What it can’t do is take your real problem and judge the right call. So the only learning worth paying for is the learning that takes you to the top. That’s exactly what a tutor doing it with you, on your real work, is for.

The value

Why the companion is worth £70 a month

You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.

That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.

Earned on your own work, taught to the top.

Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.