City and Guilds of London Institute · RQF Level 3
City & Guilds Level 3 Diploma In Vehicle Sales Principles
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 3
- Total credits78
- Guided learning531 hours
- Units in this qualification25
Awarded by City and Guilds of London Institute · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
These are the units City and Guilds of London Institute registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Knowledge of Appraising Vehicles For Part ExchangeReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the purpose of used vehicle appraisal for part exchange
- Understand how to appraise vehicles for part exchange
Knowledge of Automotive Retail Negotiation And Sales TechniquesReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand how to present suitable vehicle sales solutions to meet the customer's needs.
- Understand how to provide excellent customer service throughout the vehicle sales process.
- Understand how to communicate clearly and effectively with the customer in a vehicle sales environment.
- Understand how to deal with customer objections and concerns in a vehicle sales environment.
- Close a sale successfully in a vehicle sales environment.
Knowledge of Brand, Product and Market Awareness in the Vehicle Sales and Supply BusinessReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the role and function of dealerships within the retail vehicle industry
- Understand the various factors that influence profitability within the retail vehicle industry
- Understand how own role and actions contribute to the overall profitability of the dealership
- Understand the influence of different vehicle brands and their market positioning in the retail vehicle industry
- Understand the key factors that influence customer behaviour in the vehicle purchasing process
- Understand the stages and processes involved in a typical vehicle sales process
Knowledge of Complying With The Legal Requirements And Regulations Of Vehicle SalesReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the key regulations and legislation relevant to vehicle sales, including consumer rights and data protection.
- Understand own and organisational responsibilities in relation to regulation and legislation relevant to vehicle sales, ensuring compliance and ethical practice.
Knowledge of Conducting Vehicle Demonstration DrivesReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the purpose and value of a test drive
- Understand how to prepare for a test drive
- Understand the legal and regulatory requirements that apply to test drives
Knowledge of Constructing And Understanding Sales PackagesReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the process of constructing effective sales packages, including pricing, financing options, and additional services
Knowledge of Delivering A Vehicle Sales Static PresentationReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand how to deliver a vehicle sales static presentation, covering key features and benefits of the vehicle
Knowledge of Handling Vehicle Sales Telephone EnquiriesReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand how to handle vehicle sales telephone enquiries in a professional and efficient manner.
Knowledge of Handover Of The Vehicle To The CustomerReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the impact and importance of handover in the sales process
- Understand the opportunities provided by the handover process
- Know the documentation and timescales involved in a successful handover
Knowledge of Health, Safety and Good Housekeeping in the Automotive EnvironmentReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the correct personal and vehicle protective equipment to be used within the automotive environment
- Understand effective housekeeping practices in the automotive environment
- Understand key health and safety requirements relevant to the automotive environment
- Understand about hazards and potential risks relevant to the automotive environment
- Understand personal responsibilities
Knowledge of Managing Customer Relationships In A Vehicle Sales EnvironmentReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand how to manage customer relationships in a vehicle sales environment, building rapport and addressing customer needs effectively
Knowledge of Meeting And Greeting Vehicle Sales CustomersReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the key elements of the customer communication process within a vehicle sales environment.
- Understand the importance of making a positive initial contact with the customer in vehicle sales.
Knowledge of Negotiating Fleet And Business Buyer NeedsReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the importance and value of the business market for vehicle sales
- Understand how to meet business vehicle buyers’ needs
- Understand how to adapt the sales process to individual business buyers
Knowledge of Promoting Finance And Insurance For Vehicle SalesReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand how to promote finance and insurance for vehicle sales, explaining the options available to customers
- Understand relevant legislation, regulation, codes of practice and guidelines relating to finance and insurance for vehicle sales, ensuring compliance in all activities
Knowledge of Self Management And Administration In A Vehicle Sales EnvironmentReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the importance of self-management and administration in a vehicle sales environment, including time management, organisation, and record-keeping
- Understand how to manage own work and administration in a vehicle sales environment, prioritising tasks and adhering to company policies and procedures
Knowledge of Support for Job Roles in the Automotive Work EnvironmentReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand key organisational structures, functions and roles within the automotive work environment
- Understand the importance of obtaining, interpreting and using information in order to support their job role within the automotive work environment
- Understand the importance of different types of communication within the automotive work environment
- Understand communication requirements when carrying out vehicle repairs in the automotive work environment
- Understand how to develop good working relationships with colleagues and customers in the automotive workplace
Knowledge of Valuing Vehicles For Part ExchangeReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the purpose of used vehicle valuation for part exchange
- Understand how to value vehicles for part exchange
Knowledge of how to Make Learning Possible through Demonstrations and InstructionReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the nature and role of demonstrations and instruction
- Understand the principles and concepts of demonstration and instruction
- Understand the external factors influencing human resource development
Skills in Appraising Vehicles For Part ExchangeReal unit · City and Guilds of London Institute
What you'll be able to do
- Appraise vehicles for part exchange
- Present vehicle appraisals for part exchange with the customer
Skills in Automotive Retail Negotiation And Sales TechniquesReal unit · City and Guilds of London Institute
What you'll be able to do
- Establish an effective relationship with the vehicle customer through professional conduct and clear communication
- Negotiate a vehicle sale with the customer, achieving a mutually agreeable outcome while adhering to organisational guidelines
Skills in Constructing Motor Vehicle Sales PackagesReal unit · City and Guilds of London Institute
What you'll be able to do
- Construct comprehensive motor vehicle sales packages tailored to individual customer needs and preferences
Skills in Delivering A Vehicle Sales Static PresentationReal unit · City and Guilds of London Institute
What you'll be able to do
- Deliver a vehicle sales static presentation effectively, adhering to organisational procedures and customer needs
- Build a rapport and maintain a positive relationship with customers when delivering a vehicle sales static presentation
- Gain customer agreement to a product or service during a vehicle sales static presentation, addressing any concerns and objections
Skills in Handling Vehicle Sales Telephone EnquiriesReal unit · City and Guilds of London Institute
What you'll be able to do
- Handle vehicle sales telephone enquiries in a professional and efficient manner, providing accurate information and excellent customer service
Skills in Meeting And Greeting Vehicle Sales CustomersReal unit · City and Guilds of London Institute
What you'll be able to do
- Qualify the selling opportunity by identifying customer needs, motivations, and budget
- Engage the customer in the selling process through effective communication, active listening, and building trust
Skills in Valuing Vehicles For Part ExchangeReal unit · City and Guilds of London Institute
What you'll be able to do
- Valuate vehicles for part exchange
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 3 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Appraising vehicles for part exchange
- Automotive Retail Negotiation and Sales Techniques
- Comply with the legal requirements and regulations of vehicle sales
- Constructing and understanding sales packages
- Hand over the vehicle to the customer
- Handling vehicle sales telephone enquiries
- Managing customer relationships in a vehicle sales environment
- Meeting and Greeting Vehicle Sales Customers
Where this can lead
Managing Counsel, Dealer & Franchise Operations
Your journey here is about more than just a job; it's about building a career. We're committed to supporting your growth, whether that's climbing the leadership ladder or becoming an unparalleled subject matter expert. The path is yours to shape, and we'll help you get there.
See the whole journey →Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for City & Guilds Level 3 Diploma In Vehicle Sales Principles
25 units in this credential, in the order it lists them, awarded by City and Guilds of London Institute.
- Knowledge of Appraising Vehicles For Part Exchange
- Knowledge of Automotive Retail Negotiation And Sales Techniques
- Knowledge of Brand, Product and Market Awareness in the Vehicle Sales and Supply Business
- Knowledge of Complying With The Legal Requirements And Regulations Of Vehicle Sales
- Knowledge of Conducting Vehicle Demonstration Drives
- Knowledge of Constructing And Understanding Sales Packages
and 19 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.