Confederation of Tourism and Hospitality · RQF Level 7
CTH Level 7 Diploma In Social Media Marketing (QCF)
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 7
- Total credits140
- Units in this qualification12
Awarded by Confederation of Tourism and Hospitality · on the Ofqual register
Start here
See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
These are the units Confederation of Tourism and Hospitality registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Augmented Reality MarketingReal unit · Confederation of Tourism and Hospitality
What you'll be able to do
- Understand design features of virtual environments
- Understand design features of virtual reality experiences
- Analyse the use of augmented reality marketing techniques
E-Business and Marketing for HospitalityReal unit · Confederation of Tourism and Hospitality
What you'll be able to do
- Understand the interdependency of marketing and service operations in strategic management within the hospitality sector.
- Understand the role of e-services marketing and distribution channel relationships in the context of hospitality.
Economics in ManagementReal unit · Confederation of Tourism and Hospitality
What you'll be able to do
- Understand the fundamentals of micro and macro economic theory within a managerial context for decision making
- Understand the forces that shape the external economic environment of a company
Entrepreneurship and Leadership in HospitalityReal unit · Confederation of Tourism and Hospitality
What you'll be able to do
- Understand concepts associated with leadership, entrepreneurship and innovation in the hospitality and tourism industry
- Apply relevant entrepreneurship and leadership academic theories in practice
Financial Management and AccountingReal unit · Confederation of Tourism and Hospitality
What you'll be able to do
- Understand financial planning techniques
- Analyse financial accounting information for decision making
- Understand accounting techniques
Human Resources Across CulturesReal unit · Confederation of Tourism and Hospitality
What you'll be able to do
- Understand how to lead and motivate a workforce across different cultures, adapting leadership styles to suit diverse teams.
- Understand cultural diversity within an organisation, including its impact on communication, teamwork, and employee relations.
International Events ManagementReal unit · Confederation of Tourism and Hospitality
What you'll be able to do
- Apply management principles to the planning, management and evaluation of international events
- Critically evaluate the factors which influence the success or failure of a range of different types of events
International Strategic ManagementReal unit · Confederation of Tourism and Hospitality
What you'll be able to do
- Evaluate strategic options for organisations
- Develop a strategy for an organisation
Marketing CommunicationsReal unit · Confederation of Tourism and Hospitality
What you'll be able to do
- Evaluate the influence of digital technologies on marketing communications strategies
- Analyse the elements of successful strategic marketing communication campaigns
Mobile Social MediaReal unit · Confederation of Tourism and Hospitality
What you'll be able to do
- Evaluate mobile social marketing opportunities
- Understand how mobile media marketing fits with other social media and marketing approaches.
Research Methods for BusinessReal unit · Confederation of Tourism and Hospitality
What you'll be able to do
- Understand research methodologies for assessments and dissertations
- Evaluate the use of statistical tools for research and applications
Social Media Marketing DesignReal unit · Confederation of Tourism and Hospitality
What you'll be able to do
- Understand social media marketing and its impact on traditional marketing strategy practices
- Assess the effectiveness of the design of various contemporary social media platforms
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 7 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
Where this can lead
International Events Coordinator
Your journey starts here. We're looking for someone who sees this Coordinator role not just as a job, but as the first exciting step in a long and rewarding career in international events. We're committed to helping you learn, grow, and eventually lead within our team.
See the whole journey →Showing 6 roles, drawn from 42 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
Learners will gain comprehensive knowledge of virtual environment design and augmented reality marketing techniques. The unit covers user interface and experience principles, technical considerations, and analysis of augmented reality applications in marketing contexts.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for CTH Level 7 Diploma In Social Media Marketing (QCF)
12 units in this credential, in the order it lists them, awarded by Confederation of Tourism and Hospitality.
- Augmented Reality Marketing
- E-Business and Marketing for Hospitality
- Economics in Management
- Entrepreneurship and Leadership in Hospitality
- Financial Management and Accounting
- Human Resources Across Cultures
and 6 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.