London Centre of Marketing · RQF Level 6
LCM Level 6 Diploma in Innovation Marketing Management (QCF)
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 6
- Total credits80
- Guided learning168 hours
- Units in this qualification19
Awarded by London Centre of Marketing · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
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What you’ll learn
What each unit actually teaches you to do
This qualification enables learners to develop strategic skills in marketing management. It covers areas such as digital communication, advertising, tourism market planning, and global marketing management.
These are the units London Centre of Marketing registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Advertising in Strategic MarketingReal unit · London Centre of Marketing
What you'll be able to do
- Understand the fundamental theories and challenges associated with advertising in the context of strategic marketing.
- Understand the media planning process, including selecting appropriate channels and allocating resources effectively.
- Understand the process of planning and executing an advertising campaign, from setting objectives to creative development.
- Understand the methods for measuring the effectiveness of advertising campaigns and strategies for increasing their efficiency and return on investment.
Business to Business MarketingReal unit · London Centre of Marketing
What you'll be able to do
- Understand the fundamental characteristics that define business-to-business (B2B) marketing, differentiating it from business-to-consumer (B2C) marketing
- Understand the systematic process involved in formulating effective marketing strategies specifically tailored for business-to-business (B2B) contexts
- Understand the unique characteristics of building and maintaining strong relationships with key business-to-business (B2B) customers
- Understand the various aspects of managing business-to-business (B2B) marketing operations, including planning, implementation, and control
Corporate Marketing CommunicationsReal unit · London Centre of Marketing
What you'll be able to do
- Understand the scope and role of corporate communications within organisations and its contribution to overall success
- Understand the issues associated with the planning and execution of effective corporate communication strategies
- Understand the issues and management of specialist areas within corporate communications, such as internal communications and crisis management
- Understand the legal, ethical, and social responsibility issues that must be considered in corporate communications activities
Digital Sales & E-commerceReal unit · London Centre of Marketing
What you'll be able to do
- Understand the infrastructure requirements and support methods necessary for the effective operation of electronic commerce (e-commerce) and mobile commerce (m-commerce) platforms.
- Understand the processes involved in Business to Consumer (B2C) sales, including marketing, sales techniques, and customer relationship management.
- Understand the processes involved in Business to Business (B2B) sales, including lead generation, negotiation, and account management.
- Understand the various methods employed in mobile sales, including mobile marketing, mobile payment systems, and location-based services.
Events Marketing ManagementReal unit · London Centre of Marketing
What you'll be able to do
- Understand the key managerial aspects involved in creating and delivering a successful event, including planning, organisation, and execution.
- Understand the role of events in achieving an organisation’s strategic aims and objectives, including marketing, branding, and revenue generation.
- Understand the key local and global issues that impact event management, including cultural considerations, regulations, and security.
- Understand the environmental impact and sustainability considerations related to events, and how to minimise negative effects.
Global Marketing Risk ManagementReal unit · London Centre of Marketing
What you'll be able to do
- Understand the role of the World Trade Organisation (WTO) in managing risks associated with global marketing, including trade barriers, tariffs, and intellectual property protection
- Understand the key political, economic, sociological, technological, and legal (PESTLE) risks associated with global marketing, and their potential impact on business operations
- Understand the process of Strategic Risk Analysis in global marketing, including identifying, assessing, and prioritising potential risks
- Understand the tools and techniques available to manage operational risks in global marketing, such as supply chain disruptions, currency fluctuations, and political instability
Global Marketing ManagementReal unit · London Centre of Marketing
What you'll be able to do
- Understand the diverse challenges present in the global marketing environment, including cultural, economic, and political factors
- Understand the comprehensive process of developing effective global marketing strategies, considering market selection, segmentation, and positioning
- Understand different approaches to developing the marketing mix (product, price, place, promotion) for global markets, adapting to local conditions and consumer preferences
- Understand the key management challenges encountered in global marketing, such as coordination, communication, and control across different regions
Key Account ManagementReal unit · London Centre of Marketing
What you'll be able to do
- Understand the human resources (HR) aspects of Key Account Management, including recruitment, training, and performance management of key account managers
- Understand the integrated relationship advantages that Key Account Management provides for both the buying and selling organisations, fostering long-term partnerships
- Understand the systematic process of analysing key accounts, including assessing their potential, needs, and strategic importance
- Understand the process of planning and implementing Key Account Management programmes, including setting objectives, developing strategies, and allocating resources
Leadership & Change ManagementReal unit · London Centre of Marketing
What you'll be able to do
- Understand the characteristics and different types of leadership
- Understand the application of leadership principles within teams and decision-making groups
- Understand contingency theories of leadership and their practical application
- Understand the methods used to plan and implement organisational change effectively
Marketing Information Management SystemsReal unit · London Centre of Marketing
What you'll be able to do
- Understand the functions and the necessity of a Marketing Information Management System (MIMS) within an organisation
- Understand how marketing metrics contribute to profitability planning and strategic decision-making
- Understand the various methods used in the analysis and interpretation of market data
- Understand the tools and techniques used to measure product value creation as perceived by the customer
Marketing Operations ManagementReal unit · London Centre of Marketing
What you'll be able to do
- Understand the various tools and techniques used to plan for operational effectiveness in marketing, including resource allocation, process optimisation, and performance measurement
- Understand the key operational processes related to the design of products and services in a marketing context, ensuring alignment with customer needs and market demands
- Understand the different methods used to measure operational performance in marketing, including key performance indicators (KPIs) and benchmarking
- Understand the application of information systems in operations decision-making within marketing, including data analysis, reporting, and customer relationship management (CRM)
Marketing Project Planning and ManagementReal unit · London Centre of Marketing
What you'll be able to do
- Understand the various activities involved in the planning phase of a marketing project.
- Understand the development and delivery of project products (outcomes) within the marketing discipline.
- Understand the methods of infrastructure and resource management required for the successful execution of a marketing project.
- Understand the processes of risk identification, assessment, and mitigation, as well as quality planning, within the context of marketing projects.
Organisational Behaviour in Marketing ManagementReal unit · London Centre of Marketing
What you'll be able to do
- Understand the processes involved in the effective design of an organisation, considering its structure and functions.
- Understand the process of managing individual behaviour effectively in the workplace, including motivation and performance.
- Understand the principles and processes involved in fostering learning and innovation within an organisation.
- Understand the significance of motivation in the workplace and the management processes related to enhancing employee motivation.
Public Relations in Strategic MarketingReal unit · London Centre of Marketing
What you'll be able to do
- Evaluate the theoretical and conceptual frameworks underpinning public relations practice
- Understand the steps involved in the development and implementation of a comprehensive public relations campaign
- Understand the importance of stakeholder engagement in public relations strategies
- Understand the process of strategic public relations and its alignment with organisational goals
Strategic Communications in the Digital EraReal unit · London Centre of Marketing
What you'll be able to do
- Understand the various tools and techniques available for effective digital communication in a strategic context.
- Understand how to manage social media platforms effectively as part of strategic communications initiatives.
- Understand how to manage Mobile Marketing strategies within the broader context of strategic communications.
- Understand the key management issues and challenges in digital strategic marketing communications, including ethical considerations and data privacy.
Strategic Marketing Decision ManagementReal unit · London Centre of Marketing
What you'll be able to do
- Understand the basis of strategic decisions within the context of marketing and their impact on organisational performance
- Understand the different decision-making tools available in relation to market segmentation strategies
- Understand the key factors to be considered when making product pricing decisions
- Understand the key decision-making techniques used in developing and implementing directional strategies
Strategic Sales ManagementReal unit · London Centre of Marketing
What you'll be able to do
- Understand the key characteristics and principles of Strategic Sales Management.
- Understand the internal and external factors that can impact the strategic sales management functions of an organisation.
- Understand the strategic role of the sales manager and sales people in achieving organisational objectives across a range of different settings.
- Understand the strategic significance of the process of sales forecasting and sales budgeting in effective sales management.
Tourism Market Planning & ManagementReal unit · London Centre of Marketing
What you'll be able to do
- Understand the nature of the tourism industry, including its various sectors, and the factors influencing demand for tourism products and services.
- Understand key issues facing the tourism industry and apply relevant management theories to a range of tourism products and services.
- Understand the range of approaches to tourism planning, including sustainable tourism development, and the roles of key organisations involved in the planning process.
- Understand the process of responding to the impacts of tourism, both positive and negative, on local communities and the environment.
Tourism Marketing Policy DevelopmentReal unit · London Centre of Marketing
What you'll be able to do
- Understand the role and function of the public sector in tourism activities
- Understand how tourism policies are formulated and the role of stakeholders in this process
- Understand the range of approaches to the concept of ‘development,’ and evaluate methods used for its measurement
- Understand the range of tourism strategies used by governments to address development needs
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 6 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Create and develop a public relations strategy for an organisation
- Develop and maintain marketing information systems
- Engage audiences through digital, including social media
- Implement public relations plans
Where this can lead
Chief Marketing Operations Officer
This entry-level Chief Marketing Operations Officer role is just the beginning. We're offering a fantastic opportunity to build a solid foundation in a critical and growing field. If you're keen to learn, meticulous, and love making things work smoothly, you'll find a clear path to a rewarding career here.
See the whole journey →Showing 6 roles, drawn from 1,192 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
This unit explores fundamental advertising theories, challenges in strategic marketing, media planning, campaign development, and methods for measuring advertising effectiveness. Learners will understand how to plan and evaluate advertising to support marketing objectives.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for LCM Level 6 Diploma in Innovation Marketing Management (QCF)
19 units in this credential, in the order it lists them, awarded by London Centre of Marketing.
- Advertising in Strategic Marketing
- Business to Business Marketing
- Corporate Marketing Communications
- Digital Sales & E-commerce
- Events Marketing Management
- Global Marketing Risk Management
and 13 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.