City and Guilds of London Institute · RQF Level 3
City & Guilds Level 3 Certificate in Principles of Website Creation and Optimisation
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 3
- Total credits19
- Units in this qualification3
Awarded by City and Guilds of London Institute · on the Ofqual register
Start here
See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
This qualification allows learners to develop skills in website creation and optimisation. It covers content creation, content management systems, and search engine optimisation techniques. It is suitable for individuals working, or intending to work, in marketing and sales roles.
These are the units City and Guilds of London Institute registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Content Management System Website CreationReal unit · City and Guilds of London Institute
What you'll be able to do
- Create a comprehensive plan outlining the essential components of a Content Management System (CMS) website, including its structure, design, and functionality
- Utilise CMS software to build and manage a functional website, incorporating relevant content and features
- Understand the principles of website accessibility and how to implement them to ensure that the website is usable by individuals with disabilities
- Measure and improve the return on investment (ROI) of a website by tracking key performance indicators and implementing strategies to enhance its effectiveness
Creating and Optimising Content for the WebReal unit · City and Guilds of London Institute
What you'll be able to do
- Create and analyse online profiles for a business, ensuring they are consistent with the brand identity and optimised for search engines
- Analyse the effective use of blogs, e-articles, and micro-blogs by a business to engage with its target audience and promote its products or services
- Write compelling and informative content for the web that is tailored to the specific needs of a business and its target audience
- Incorporate various media formats, including images, videos, and interactive elements, into web content to enhance its appeal and engagement
- Know the implications of plagiarism, Intellectual Property Rights (IPR), and copyright law when creating and distributing content on the web for a business
- Utilise social bookmarking, tagging, and syndication techniques to increase the visibility and reach of content created for a business
- Use analytics tools to monitor the performance of web content, track key metrics, and identify areas for improvement
Principles of Keywords and OptimisationReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the principles of Search Engine Optimisation (SEO) and its importance in improving a website's visibility in search engine results
- Plan and implement SEO techniques, including keyword research, on-page optimisation, and link building, to improve a website's search engine ranking
- Understand the principles of Social Media Optimisation (SMO) and its role in driving traffic and engagement from social media platforms
- Understand how to plan and implement a website design that is optimised for mobile devices, ensuring a seamless user experience across different screen sizes
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 3 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
Where this can lead
Web Content Manager
Your journey as a Web Content Administrator at Zavmo is just the beginning. We're committed to providing the opportunities, training, and support you need to build a truly impactful career, whether you aim to become a technical specialist, a strategic leader, or even a C-suite executive. It's up to you how far you want to take it, and we'll be here to help you get there.
See the whole journey →Showing 6 roles, drawn from 39 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
This unit enables learners to plan and build a website using Content Management System (CMS) software. Learners will create structural, design, and functional plans, ensure website accessibility, manage content, and evaluate and improve the website's return on investment.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for City & Guilds Level 3 Certificate in Principles of Website Creation and Optimisation
3 units in this credential, in the order it lists them, awarded by City and Guilds of London Institute.
- Content Management System Website Creation
- Creating and Optimising Content for the Web
- Principles of Keywords and Optimisation
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.