Confederation of Tourism and Hospitality · RQF Level 5

CTH level 5 Diploma in Tourism and Hospitality (QCF)

You don’t just earn this. You learn to use it, one-to-one, on your own real work.

  • LevelRQF Level 5
  • Total credits310
  • Units in this qualification10

Awarded by Confederation of Tourism and Hospitality · on the Ofqual register

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What you’ll learn

What each unit actually teaches you to do

These are the units Confederation of Tourism and Hospitality registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.

Essentials of finance in tourism and hospitalityReal unit · Confederation of Tourism and Hospitality

What you'll be able to do

  • Understand the principles of controlling finance in tourism and hospitality
  • Understand how to interpret financial statements in tourism and hospitality
  • Understand the use of IT to support financial management in the tourism and hospitality industry
Food and beverage operational managementReal unit · Confederation of Tourism and Hospitality

What you'll be able to do

  • Understand the principles of food production operations
  • Understand how to prepare for and deliver food and beverage service
  • Analyse the effectiveness of food and beverage operations
  • Understand the planning of banquets and events
  • Understand the supervision of purchasing and storage of food and beverages
Human resource management in the tourism and hospitality industryReal unit · Confederation of Tourism and Hospitality
This unit provides learners with an understanding of human resource management principles in tourism and hospitality. You'll explore team leadership, policy development, and the influence of external factors on HR practices.

What you'll be able to do

  • Understand the principles underpinning human resource (HR) management in the tourism and hospitality industry
  • Lead teams effectively in the tourism and hospitality industry
  • Develop human resources policies in the tourism and hospitality industry, ensuring compliance with legislation and best practice
Human resource operations in tourism and hospitalityReal unit · Confederation of Tourism and Hospitality
You'll learn to manage human resource operations in tourism and hospitality. The unit covers recruitment, selection, training, performance management, and legal and ethical HR principles within the sector.

What you'll be able to do

  • Recruit staff in a hospitality or tourism business, following appropriate procedures
  • Select staff in a hospitality or tourism business, ensuring fair and legal practices
  • Train staff in a hospitality or tourism business, using appropriate methods
  • Develop staff in a hospitality or tourism business, to enhance their skills and knowledge
  • Manage the performance of staff in a hospitality or tourism business, providing feedback and support
  • Understand the legal principles of human resource management in hospitality or tourism
  • Understand the ethical principles of human resource management in hospitality or tourism
Marketing and sales in tourism and hospitalityReal unit · Confederation of Tourism and Hospitality
This unit develops learners' ability to conduct market research and implement marketing and communications plans in tourism and hospitality. You'll analyse market trends and effectively sell products and services within the sector.

What you'll be able to do

  • Carry out market research to identify trends and opportunities within the hospitality or tourism sector
  • Develop a comprehensive marketing and communications plan tailored for a specific hospitality or tourism business
  • Implement the marketing and communications plan, monitoring its effectiveness and making adjustments as needed
  • Sell hospitality or tourism products and/or services effectively to meet customer needs and achieve sales targets
Operational finance in tourism and hospitalityReal unit · Confederation of Tourism and Hospitality

What you'll be able to do

  • Understand the concepts of financial management and accounting within a hospitality or tourism business
  • Control the finances of a department within a hospitality or tourism business
  • Manage the cash flow of a department within a hospitality or tourism business
  • Manage the profitability of a department within a hospitality or tourism business
Rooms division operational managementReal unit · Confederation of Tourism and Hospitality

What you'll be able to do

  • Analyse the effectiveness of rooms division operations (front office and housekeeping)
  • Supervise front office processes
  • Supervise housekeeping operations
Strategic marketing in the tourism and hospitality industryReal unit · Confederation of Tourism and Hospitality
You'll contribute to strategic marketing in tourism and hospitality by developing marketing and sales strategies, conducting SWOT analyses, optimising communications, building partnerships, and supporting new product development.

What you'll be able to do

  • Contribute to the development of marketing and sales strategies in the tourism and hospitality industry
  • Optimise marketing communications in the tourism and hospitality industry, using appropriate channels
  • Build strategic partnerships in the tourism and hospitality industry, to enhance business opportunities
  • Develop new products and/or services (NPD) in hospitality or tourism, based on market research and analysis
  • Understand the purpose and components of an organisational business plan in the tourism and hospitality industry
Tourism geography and destination brandingReal unit · Confederation of Tourism and Hospitality

What you'll be able to do

  • Understand geographical features of travel destinations
  • Understand the nature of tourism and tourist destinations
  • Analyse the factors affecting the development of a tourism destination
  • Carry out a destination audit
Travel and tourism operational managementReal unit · Confederation of Tourism and Hospitality

What you'll be able to do

  • Assess the factors that affect the tourism sector
  • Manage the delivery of travel services
  • Manage tours
  • Manage the delivery of tour guiding services

The honest bit

You’ve started things before

Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

Your passport

Every credit is a stamp you keep

Level 5 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.

Essentials of finance in tourism and hospitalityFood and beverage operational managementHuman resource management in the tourism and hospitality industryHuman resource operations in tourism and hospitalityMarketing and sales in tourism and hospitalityOperational finance in tourism and hospitalityRooms division operational managementStrategic marketing in the tourism and hospitality industry

Each stamp is a real unit registered against this qualification.

Who’d teach you this

The Evidence Evaluator

Assessor

Helps you show what you can actually do, gathering the evidence that proves it as you learn.

Meet all twelve tutors

Where this connects

Where these credits take you

A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.

Where this can lead

F&B Operations Director

Your journey starts here, but where it goes is really up to you. We'll give you the tools, the support, and the opportunities to build a truly rewarding career in F&B operations, whether you want to lead a single unit, manage a region, or become a specialist in your field.

See the whole journey →

Skills it covers

What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.

Manage room availability to maximise revenue potential

How you’ll actually learn this

One-to-one, on your own real work

A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.

One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.
Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.
Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.
Essentials of finance in tourism and hospitalityLevel 5

Applied to your work in any of these jobs

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.
Your PlanIllustration

Built for CTH level 5 Diploma in Tourism and Hospitality (QCF)

10 units in this credential, in the order it lists them, awarded by Confederation of Tourism and Hospitality.

  1. Essentials of finance in tourism and hospitality
  2. Food and beverage operational management
  3. Human resource management in the tourism and hospitality industry
  4. Human resource operations in tourism and hospitality
  5. Marketing and sales in tourism and hospitality
  6. Operational finance in tourism and hospitality

and 4 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

Why it sticks

Most courses stop at remembering

There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.

  1. 6CreateThe Creative Catalyst
  2. 5EvaluateThe Evidence Evaluator
  3. 4AnalyseThe Analyst
  4. 3ApplyThe Coach
  5. 2UnderstandThe Connector
  6. 1RememberThe Builder

Where most courses leave you Where Zavmo takes you

Why this matters: AI can already remember and understand for you. What it can’t do is take your real problem and judge the right call. So the only learning worth paying for is the learning that takes you to the top. That’s exactly what a tutor doing it with you, on your real work, is for.

The value

Why the companion is worth £70 a month

You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.

That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.

Earned on your own work, taught to the top.

Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.