City and Guilds of London Institute · RQF Level 3

City & Guilds Level 3 Certificate in Enterprise and Entrepreneurship

You don’t just earn this. You learn to use it, one-to-one, on your own real work.

  • LevelRQF Level 3
  • Total credits25
  • Guided learning88 hours
  • Units in this qualification29

Awarded by City and Guilds of London Institute · on the Ofqual register

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What you’ll learn

What each unit actually teaches you to do

These are the units City and Guilds of London Institute registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.

Acquiring business premisesReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand how to acquire business premises
Assessing own suitability for enterpriseReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand what is meant by self employment
  • Understand the risks involved in self employment
  • Understand the skills, knowledge and abilities needed for starting and running own enterprise
Assessing the viability of a business ideaReal unit · City and Guilds of London Institute

What you'll be able to do

  • Propose an idea for an enterprise
  • Understand how to gather advice about the proposed business idea
  • Understand the viability of the proposed business idea
Contributing to innovation and creativity in the workplaceReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand what innovation is
  • Understand the different types of innovation and their application within an organisation
  • Understand the drivers of innovation
  • Understand the conditions that promote and hinder innovation in the workplace
  • Understand the use of creative thinking in innovation
  • Understand the innovation process
  • Understand how to implement and measure the impact of innovation
Developing a business planReal unit · City and Guilds of London Institute

What you'll be able to do

  • Develop a business plan
Developing a customer service focusReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand customer service needs within the context of the enterprise
  • Understand the importance of good communication in relation to the customer
  • Develop a customer orientated culture in the enterprise
Exploring franchising opportunitiesReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand the nature of franchising and its implications for the franchisee
  • Assess the suitability of suitable franchise opportunities
Planning and allocating workReal unit · City and Guilds of London Institute

What you'll be able to do

  • Plan work in the workplace
  • Allocate work to team members
  • Understand how to improve the performance of a team in delivering to plan
Presenting a business planReal unit · City and Guilds of London Institute

What you'll be able to do

  • Present a business plan
Promoting the enterpriseReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand how to promote the enterprise
Protecting the enterpriseReal unit · City and Guilds of London Institute

What you'll be able to do

  • Ensure security and protection for the enterprise
Researching the business marketReal unit · City and Guilds of London Institute

What you'll be able to do

  • Conduct market research to match own product(s)/service(s) to opportunities, gaps and/or niche markets
Resources for the enterpriseReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand the resources required by the enterprise
Solving problems and making decisionsReal unit · City and Guilds of London Institute

What you'll be able to do

  • Describe a problem, its nature, scope and impact
  • Gather and interpret information to solve a problem
  • Evaluate options to make a decision
  • Plan, monitor and review the implementation and communication of decisions
Understand marketing and selling for the enterpriseReal unit · City and Guilds of London Institute
This unit provides learners with knowledge of marketing and selling principles within an enterprise. You'll explain how the marketing mix applies to the enterprise, apply basic sales techniques, and understand how to monitor and evaluate marketing and sales objectives.

What you'll be able to do

  • Understand how the marketing mix apply to the enterprise, including product, price, place, and promotion, and how they can be used to achieve marketing objectives
  • Understand basic sales techniques for the enterprise, including identifying customer needs, presenting product benefits, and closing sales
  • Understand how to monitor and evaluate marketing and sales objectives, including setting key performance indicators, tracking progress, and analysing results
Understanding legislative and regulatory requirements for an enterpriseReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand how to comply with legal and regulatory requirements
  • Understand the law of contract in relation to the provision of goods and services
  • Understand the relevant health, safety and environmental obligations and their implications to the enterprise
  • Prevent and control hazards and risks in the enterprise
Understanding conflict management in the workplaceReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand conflict management in the workplace
Understanding customer service standards and requirementsReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand the legal and organisational requirement for managing customer service
  • Understand customer service standards
  • Monitor customer service performance
Understanding financial recordsReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand financial records required for the enterprise
Understanding how to manage personnel in an enterpriseReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand the principles of managing people in an enterprise
Understanding human resources for the enterpriseReal unit · City and Guilds of London Institute
You'll gain an understanding of recruitment and selection processes in an enterprise context. The unit covers stages of recruitment, methods to attract candidates, selection criteria, and relevant employment legislation impacting recruitment and selection.

What you'll be able to do

  • Understand the processes involved in selecting the most suitable person for a role within the enterprise
  • Understand the legal implications and requirements associated with recruiting and employing people within the enterprise
Understanding quality management in the workplaceReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand the importance of quality management within the workplace
  • Understand how quality is delivered within the workplace
Understanding stock control in the enterpriseReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand how to control stock in the enterprise
Understanding stress management in the workplaceReal unit · City and Guilds of London Institute

What you'll be able to do

  • Manage stress in the workplace
  • Understand how to support individuals in the team and minimise stress in others
Understanding the environmental and social impact of the enterpriseReal unit · City and Guilds of London Institute

What you'll be able to do

  • Prepare an environmental and social impact of the business
  • Understand how to measure the environmental and social impact of the business
Understanding the financial needs for an enterpriseReal unit · City and Guilds of London Institute

What you'll be able to do

  • Determine sources of finance for the enterprise
  • Understand the financial profitability of the enterprise
  • Determine and monitor the cash flow for the enterprise
Understanding the requirements of HMRC and PAYEReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand the implications of VAT, National Insurance and tax regulations on the business
Understanding training and coaching in the workplaceReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand how to provide training appropriate to the workplace
  • Understand how to coach an individual in an organisation
Working remotelyReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand the viability and suitability of operating remotely

The honest bit

You’ve started things before

Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

Your passport

Every credit is a stamp you keep

Level 3 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.

Acquiring business premisesAssessing own suitability for enterpriseAssessing the viability of a business ideaContributing to innovation and creativity in the workplaceDeveloping a business planDeveloping a customer service focusExploring franchising opportunitiesPlanning and allocating work

Each stamp is a real unit registered against this qualification.

Who’d teach you this

The Evidence Evaluator

Assessor

Helps you show what you can actually do, gathering the evidence that proves it as you learn.

Meet all twelve tutors

Where this connects

Where these credits take you

A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.

Where this can lead

Associate Creative Project Coordinator

This Associate role is your foot in the door to a really exciting and impactful career. We're looking for someone with raw talent, a hunger to learn, and a genuine interest in shaping the future. If that sounds like you, we'd love to chat.

See the whole journey →

Skills it covers

What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.

Assess and evaluate the viability of a business and new business ideas

How you’ll actually learn this

One-to-one, on your own real work

A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.

One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.
Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.
Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.
Acquiring business premisesLevel 3

Applied to your work in any of these jobs

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.
Your PlanIllustration

Built for City & Guilds Level 3 Certificate in Enterprise and Entrepreneurship

29 units in this credential, in the order it lists them, awarded by City and Guilds of London Institute.

  1. Acquiring business premises
  2. Assessing own suitability for enterprise
  3. Assessing the viability of a business idea
  4. Contributing to innovation and creativity in the workplace
  5. Developing a business plan
  6. Developing a customer service focus

and 23 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

Why it sticks

Most courses stop at remembering

There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.

  1. 6CreateThe Creative Catalyst
  2. 5EvaluateThe Evidence Evaluator
  3. 4AnalyseThe Analyst
  4. 3ApplyThe Coach
  5. 2UnderstandThe Connector
  6. 1RememberThe Builder

Where most courses leave you Where Zavmo takes you

Why this matters: AI can already remember and understand for you. What it can’t do is take your real problem and judge the right call. So the only learning worth paying for is the learning that takes you to the top. That’s exactly what a tutor doing it with you, on your real work, is for.

The value

Why the companion is worth £70 a month

You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.

That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.

Earned on your own work, taught to the top.

Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.