ABE · RQF Level 7
ABE Level 7 Extended Diploma in Marketing Management (QCF)
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 7
- Total credits120
- Guided learning415 hours
- Units in this qualification8
Awarded by ABE · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
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What you’ll learn
What each unit actually teaches you to do
The ABE Level 7 Extended Diploma in Marketing Management (QCF) is designed for individuals seeking advanced knowledge in marketing management. It covers marketing communications, strategic marketing management, and value-added marketing. Learners will also study strategic business planning and resource management.
These are the units ABE registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Financial performance managementReal unit · ABE
What you'll be able to do
- Understand the impact of financial resourcing on an organisation’s performance
- Understand how to use appraisal methods to manage financial resources
- Assess the performance of organisations
- Understand how to use management accounting methodology to manage resources effectively
International marketing managementReal unit · ABE
What you'll be able to do
- Understand the key elements of the international marketing environment, including political, economic, social, technological, legal, and environmental factors.
- Understand the international marketing planning process, including market research, target market selection, and strategy development.
- Understand the international requirements of the marketing mix (product, price, place, promotion) and how to adapt it to different markets.
- Apply relevant analytical frameworks and models to identify and evaluate international marketing opportunities.
- Understand the management of international marketing operations, including logistics, distribution, and communication.
Marketing communicationsReal unit · ABE
What you'll be able to do
- Understand the impact of the various elements within the marketing communications process on overall marketing strategy.
- Understand the role and responsibilities of governing bodies that operate within the marketing communications industry.
- Understand different perspectives and approaches to the development and execution of marketing campaigns.
- Conduct an integrated marketing communications campaign, applying relevant tools and techniques.
- Understand the role of e-marketing communications tools and techniques in contemporary marketing practice.
Research methods for businessReal unit · ABE
What you'll be able to do
- Understand social research methods in the context of business and management
- Understand research methodologies that underpin business and management research
- Develop research projects from qualitative and quantitative standpoints
- Plan a research project
- Understand management and business theory / literature
- Carry out a research project on a specific business and management issue
- Design data collection surveys from qualitative and quantitative perspectives
Strategic business planningReal unit · ABE
What you'll be able to do
- Understand the role of strategic business planning in organisations
- Understand the impact of internal factors on organisations
- Understand the impact of external factors on organisations
- Understand the strategies that organisations use to achieve competitive advantage
- Understand the environmental factors that affect strategic business management and planning
Strategic marketing managementReal unit · ABE
What you'll be able to do
- Understand the content and process involved in effective marketing planning.
- Understand contemporary marketing and strategy plans, including their structure and key components.
- Understand internal and external marketing and management planning tools and techniques, and how to apply them effectively.
- Understand the decision-making processes within an organisation, and how they influence marketing strategy.
- Understand how to use external marketing data to formulate robust and effective marketing plans.
- Communicate decision-making processes clearly and effectively to key stakeholders within the organisation.
Strategic resource managementReal unit · ABE
What you'll be able to do
- Understand the role of human resource management in supporting business strategy
- Develop human resources in organisations
- Understand the role of physical resource management in supporting business strategy
- Understand the role of marketing in supporting business strategy
- Understand the role of information systems management in supporting business strategy
Value added marketingReal unit · ABE
What you'll be able to do
- Understand the concept of market value from different perspectives, including customer, business, and societal viewpoints.
- Understand various definitions of value-added marketing and its core principles.
- Understand the key drivers of value-added marketing, such as innovation, customer service, and quality.
- Understand the impact of the modern age on value-added marketing, including the influence of technology and globalisation.
- Understand the importance of managing the customer relationship effectively in value-added marketing strategies.
- Understand the role of marketing management in value chain management and its contribution to overall business success.
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 7 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Adapt marketing communications campaigns and projects
- Create opportunities for audiences to experience products and services
- Evaluate marketing communications performance
Where this can lead
Marketing Communications Manager
Your journey as a Content Marketing Manager is just one step on a path that can lead to significant leadership roles across the marketing and business landscape. We're excited to see where you take it.
See the whole journey →Showing 6 roles, drawn from 441 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
This unit covers the impact of financial resourcing on organisational performance, appraisal methods for managing financial resources, and management accounting techniques. Learners will develop skills to assess organisational performance and apply financial planning to support strategic objectives.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for ABE Level 7 Extended Diploma in Marketing Management (QCF)
8 units in this credential, in the order it lists them, awarded by ABE.
- Financial performance management
- International marketing management
- Marketing communications
- Research methods for business
- Strategic business planning
- Strategic marketing management
and 2 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.