Active IQ · RQF Level 2

Active IQ Level 2 NVQ Diploma in Sales (QCF)

You don’t just earn this. You learn to use it, one-to-one, on your own real work.

LevelRQF Level 2
Total credits37
Guided learning124 hours
Units in this qualification21

Awarded by Active IQ · on the Ofqual register

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What you’ll learn

What each unit actually teaches you to do

This Level 2 NVQ Diploma is for individuals working in sales roles. It allows candidates to demonstrate competence in areas such as customer service, digital marketing, and sales data management within the marketing and sales sector.

These are the units Active IQ registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.

Buyer behaviour in sales situationsReal unit · Active IQ

It teaches you to understand models of buyer behaviour and their impact on the sales cycle. You'll develop the ability to respond appropriately to buyers at each decision-making stage, considering motivation and perception influences.

What you'll be able to do

Understand how different models of buyer behaviour, such as the buying decision process and the buyer behaviour matrix, impact the sales cycle.
Understand how factors such as motivation, perception, learning, and attitudes influence buyer behaviour in sales situations.
Adapt sales strategies and communication styles to effectively respond to the buyer at each stage of the decision-making process.
Identify and address potential barriers or objections that buyers may have during the sales process.

Communicate information and knowledgeReal unit · Active IQ

You'll learn to identify information needs and assess source reliability for effective communication. The unit covers diverse communication techniques and adapting methods based on audience and context to convey information and knowledge clearly.

What you'll be able to do

Identify the information required for communication in a given context
Determine the reliability of information sources for communication
Understand various communication techniques and methods applicable to different situations
Communicate information and knowledge effectively using appropriate techniques and methods
Adapt communication techniques and methods based on the response of the target audience

Communicating using digital marketing/sales channelsReal unit · Active IQ

You'll understand how to plan digital media use for specific messages and audiences. The unit covers creating detailed plans, ensuring message accessibility, and monitoring and evaluating responses across digital marketing and sales channels.

What you'll be able to do

Understand how to plan the use of digital media for a specific message, audience and recipients, considering factors such as platform suitability, content format, and timing.
Plan the use of digital media for a specific message, audience and recipients, creating a detailed plan that outlines objectives, target audience, channels, content, and budget.
Check the digital message can be accessed and/or delivered, ensuring compatibility with different devices and browsers, and testing deliverability.
Monitor and evaluate the response to digital activity and take any corrective action, using analytics tools to track key metrics, identifying areas for improvement, and making adjustments to the campaign.

Complying with legal, regulatory and ethical requirements in a sales or marketing roleReal unit · Active IQ

This unit provides learners with an understanding of legal, regulatory, and ethical requirements in sales or marketing roles. You'll identify relevant legislation, industry codes, and organisational policies, ensuring compliance in their professional practice.

What you'll be able to do

Understand the legal requirements relevant to sales and marketing activities, including data protection, consumer rights, and advertising standards
Understand the regulatory requirements impacting sales and marketing, such as industry codes of conduct and trading standards
Understand the ethical considerations in sales and marketing, including honesty, transparency, and fair competition
Comply with organisational policies and procedures relating to legal requirements in a sales or marketing role
Comply with organisational policies and procedures relating to regulatory requirements in a sales or marketing role
Comply with organisational policies and procedures relating to ethical requirements in a sales or marketing role

Deliver reliable customer serviceReal unit · Active IQ

This unit equips learners with the knowledge to prepare for customer interactions and deliver consistent, reliable customer service. You'll develop communication skills and methods to monitor and improve service delivery in line with organisational standards.

What you'll be able to do

Prepare to deal with customers in a professional and effective manner
Give consistent and high-quality service to customers
Check and monitor customer service delivery to ensure standards are met
Deliver reliable customer service that meets customer expectations

Generating and qualifying sales leadsReal unit · Active IQ

This unit covers the legislation, regulation, and recognised codes of practice relevant to generating and qualifying sales leads. You'll understand the sales lead generation process and develop skills to prospect for potential customers effectively.

What you'll be able to do

Understand the practices, legislation, regulation and codes of practice that relate to generating and qualifying sales leads.
Understand the process of generating and qualifying sales leads.
Prospect for customers.

Inputting and accessing sales or marketing data in information systemsReal unit · Active IQ

This unit covers procedures for inputting and accessing sales or marketing data within information systems. You'll understand data accuracy, use of information sources, and database applications to support sales or marketing activities.

What you'll be able to do

Understand the procedures for inputting and accessing sales or marketing data within information systems.
Understand the purpose and use of various sales or marketing information sources and systems.
Input data into and use databases to support sales or marketing activities effectively.

Manage personal developmentReal unit · Active IQ

You'll learn to manage their personal development by identifying performance requirements, setting objectives, monitoring progress, and addressing skills gaps. The unit supports effective planning and assessment of individual development activities.

What you'll be able to do

Identify and agree performance requirements of own work role with relevant personnel
Measure and monitor progress against agreed objectives and targets
Identify gaps in skills and knowledge in own performance and development needs
Carry out and assess activities within own development plan to improve performance

Meeting customers’ after sales needsReal unit · Active IQ

This unit develops learners’ skills to investigate and address customers’ after sales needs professionally. You'll analyse customer requirements, handle after sales requests effectively, and review processes to improve customer satisfaction.

What you'll be able to do

Investigate and determine customer after sales needs effectively
Handle customers’ after sales needs in a professional and timely manner
Review the after sales process to identify areas for improvement

Monitoring sales deliveriesReal unit · Active IQ

This unit equips learners to monitor sales deliveries by addressing common problems and queries professionally. You'll identify opportunities to maximise sales during deliveries and complete delivery procedures to ensure customer satisfaction.

What you'll be able to do

Understand how to deal with sales delivery problems and queries effectively and professionally
Understand how to maximise sales opportunities when dealing with sales deliveries and handovers
Progress delivery of the sales order to ensure timely and accurate delivery
Complete sales delivery procedures in accordance with organisational requirements

Obtaining and Analysing Competitor InformationReal unit · Active IQ

You'll learn to obtain, validate, and analyse competitor information for sales-related activities. The unit covers verifying data accuracy and using competitor insights to identify opportunities, inform strategies, and enhance sales performance.

What you'll be able to do

Understand how to validate information about competitors to ensure its accuracy and reliability
Understand the uses of competitor information for sales-related activities, such as identifying opportunities and developing strategies
Use competitor information effectively for sales-related activities to improve performance

Obtaining and analysing sales-related informationReal unit · Active IQ

This unit provides learners with the ability to obtain and analyse sales-related information about customers, markets, and competitors. You'll apply various tools and methods to interpret data for market analysis and customer profiling.

What you'll be able to do

Understand the various uses of sales-related information within an organisation, including market analysis and customer profiling.
Understand how to use a range of tools and methods to analyse sales-related information effectively, such as statistical analysis and data visualisation.
Obtain relevant sales-related information about customers, markets, and competitors, using appropriate research techniques.
Use appropriate tools and methods to analyse sales-related information, drawing meaningful conclusions and identifying trends.

Participate in meetingsReal unit · Active IQ

You'll learn to prepare for and participate constructively in meetings. The unit covers identifying meeting objectives, contributing relevant information, active listening, and communicating outcomes clearly to stakeholders.

What you'll be able to do

Prepare effectively for a meeting, considering the purpose and objectives.
Participate actively in a meeting, contributing appropriately to discussions.
Communicate relevant information clearly and concisely to relevant stakeholders.

Preparing and delivering a sales demonstrationReal unit · Active IQ

You'll explore the principles of preparing and delivering sales demonstrations, including researching target audiences and setting objectives. They will develop skills to deliver engaging demonstrations and evaluate their effectiveness to improve future presentations.

What you'll be able to do

Understand the key principles of preparing and delivering an effective sales demonstration.
Prepare thoroughly for a sales demonstration, considering the target audience and objectives.
Deliver a sales demonstration in a clear, engaging, and professional manner.
Evaluate the effectiveness of the sales demonstration and identify areas for improvement.

Processing sales ordersReal unit · Active IQ

You'll understand procedures for processing and following up sales orders efficiently and accurately. The unit develops skills to handle sales order information, ensuring timely processing and effective communication throughout the sales cycle.

What you'll be able to do

Understand the procedures for processing and following up sales orders efficiently
Process sales orders accurately and in a timely manner
Follow up sales order processing to ensure customer satisfaction

Selling at exhibitionsReal unit · Active IQ

You'll explore how to assess the relevance and cost-effectiveness of exhibitions for an organisation. They will develop skills to prepare for, sell at, and evaluate performance during exhibitions, applying effective marketing and sales strategies.

What you'll be able to do

Understand how to assess the relevance of exhibitions for the organisation, considering factors such as target audience, cost-effectiveness, and potential return on investment.
Understand how to prepare for and sell at exhibitions, including pre-exhibition planning, stand design, sales techniques, and post-exhibition follow-up.
Prepare for an exhibition, including tasks such as booking space, designing the stand, preparing marketing materials, and training staff.
Sell at an exhibition, demonstrating effective communication skills, product knowledge, and the ability to close sales.
Evaluate own performance at an exhibition, identifying areas for improvement and learning from experience.

Selling by telephone - inboundReal unit · Active IQ

You'll gain knowledge of inbound telephone selling principles, including call preparation, identifying customer needs, product presentation, objection handling, and closing sales. The unit emphasises positive telephone manner and legal and ethical considerations.

What you'll be able to do

Understand the key principles of selling by telephone (inbound).
Understand how to effectively close a sale during inbound telephone sales calls.
Prepare effectively for an inbound telephone sales call.
Accurately identify customer needs during inbound telephone sales calls.
Present relevant products and/or services to the customer during inbound telephone sales calls.
Deal effectively with sales objections raised during inbound telephone sales calls.
Close the sale with the customer during inbound telephone sales calls, using appropriate techniques.

Selling by telephone - outboundReal unit · Active IQ

This unit provides knowledge and skills for outbound telephone selling, including preparation, identifying customer needs, presenting products, handling objections, and closing sales. You'll also understand legal and ethical considerations and the importance of a professional telephone manner.

What you'll be able to do

Understand the key principles of selling by telephone (outbound).
Understand how to effectively close a sale during outbound telephone sales calls.
Prepare effectively for an outbound telephone sales call.
Accurately identify customer needs during outbound telephone sales calls.
Present relevant products and/or services to the customer during outbound telephone sales calls.
Deal effectively with sales objections raised during outbound telephone sales calls.
Close the sale with the customer during outbound telephone sales calls, using appropriate techniques.

Selling face to faceReal unit · Active IQ

This unit covers the principles of face-to-face selling, including preparation, conducting sales meetings, handling objections, and closing sales. You'll learn to build rapport with customers while adhering to legal and ethical considerations.

What you'll be able to do

Understand the key principles of selling to customers face to face.
Prepare effectively for a face to face sales meeting.
Conduct a face to face sales meeting with a customer, adhering to organisational procedures.
Deal effectively with sales objections raised during face to face sales situations.
Close the sale with the customer, following appropriate sales techniques.

Supporting customers in obtaining finance for purchasesReal unit · Active IQ

It teaches you to support customers in obtaining finance for purchases by understanding finance types, conditions, and legal requirements. You'll recommend suitable financial packages and confirm customers’ credit status appropriately.

What you'll be able to do

Understand the conditions and criteria for obtaining finance for purchases
Recommend suitable financial packages to customers for purchases, based on their needs and circumstances
Confirm customers’ credit status and eligibility for finance

Time planning in salesReal unit · Active IQ

You'll understand time management and prioritisation within a sales role. The unit develops skills to plan and evaluate personal time use effectively, helping learners to maximise productivity and manage common time-wasting activities.

What you'll be able to do

Understand the principles of effective time management and prioritisation in a sales role
Plan own time effectively to maximise productivity in a sales role
Evaluate the effectiveness of time planning strategies in a sales role

The honest bit

You’ve started things before

Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

Your passport

Every credit is a stamp you keep

Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.

Buyer behaviour in sales situationsCommunicate information and knowledgeCommunicating using digital marketing/sales channelsComplying with legal, regulatory and ethical requirements in a sales or marketing roleDeliver reliable customer serviceGenerating and qualifying sales leadsInputting and accessing sales or marketing data in information systemsManage personal development

Each stamp is a real unit registered against this qualification.

Who’d teach you this

The Evidence Evaluator

Assessor

Helps you show what you can actually do, gathering the evidence that proves it as you learn.

Meet all twelve tutors

Where this connects

Where these credits take you

A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.

Where this can lead

Marketing Compliance Specialist

This role is a fantastic launchpad for a long and impactful career in B2B marketing. We're looking for someone who's ready to roll up their sleeves, learn a lot, and make a real difference to our business. If that sounds like you, we'd love to chat.

See the whole journey →

Opens the roleMarketing Compliance SpecialistOne of the jobs this qualification is a route intoSee the role →Opens the roleAssociate Marketing Compliance CoordinatorOne of the jobs this qualification is a route intoSee the role →Opens the roleExhibition CoordinatorOne of the jobs this qualification is a route into · 4 near-identical records folded inSee the role →Opens the roleExhibition SpecialistOne of the jobs this qualification is a route into · 2 near-identical records folded inSee the role →Opens the roleExhibitions AssistantOne of the jobs this qualification is a route intoSee the role →Opens the roleSenior Marketing Compliance SpecialistOne of the jobs this qualification is a route intoSee the role →Future FluencyAll ten future skillsSee how every unit is contextualised by the tenExplore →

Showing 6 roles, drawn from 36 job records mapped to this qualification.

Skills it covers

What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.

Comply with ethical, legal, regulatory requirements and codes of practice in digital marketingSell products and services remotely

How you’ll actually learn this

One-to-one, on your own real work

A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.

One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.

Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.

Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.

Buyer behaviour in sales situationsLevel 2

Applied to your work in any of these jobs

Which job do you mean?

Marketing Compliance Specialist Associate Marketing Compliance Coordinator Exhibition Coordinator Exhibition Specialist Exhibitions Assistant Senior Marketing Compliance Specialist

This unit enables learners to understand models of buyer behaviour and their impact on the sales cycle. Learners will develop the ability to respond appropriately to buyers at each decision-making stage, considering motivation and perception influences.

How the thinking builds

Remember
Understand
Apply
Analyse
Evaluate
Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

Your PlanIllustration

Built for Active IQ Level 2 NVQ Diploma in Sales (QCF)

21 units in this credential, in the order it lists them, awarded by Active IQ.

Buyer behaviour in sales situations
Communicate information and knowledge
Communicating using digital marketing/sales channels
Complying with legal, regulatory and ethical requirements in a sales or marketing role
Deliver reliable customer service
Generating and qualifying sales leads

and 15 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

Why it sticks

Most courses stop at remembering

There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.

6CreateThe Creative Catalyst
5EvaluateThe Evidence Evaluator
4AnalyseThe Analyst
3ApplyThe Coach
2UnderstandThe Connector
1RememberThe Builder

Where most courses leave you Where Zavmo takes you

Why this matters: AI can already remember and understand for you. What it can’t do is take your real problem and judge the right call. So the only learning worth paying for is the learning that takes you to the top. That’s exactly what a tutor doing it with you, on your real work, is for.

The value

Why the companion is worth £70 a month

You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.

That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.

Earned on your own work, taught to the top.

Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.