City & Guilds Level 3 NVQ Diploma in Marketing

What you'll be able to do

• Understand the principles and processes involved in developing budgets
• Understand the different types of budgets and their uses
• Understand the importance of stakeholder involvement in the budgeting process
• Agree a budget with relevant stakeholders, ensuring it meets organisational needs and objectives

What you'll be able to do

• Identify competitor activity through market research and analysis.
• Determine the nature of the threat posed by competitor activity, assessing its potential impact on the organisation.

What you'll be able to do

• Input and combine information using bespoke applications, following established procedures and data entry standards.
• Use appropriate structures to organise and retrieve information efficiently within the bespoke application, ensuring data integrity and accessibility.
• Use the functions of the software effectively to process and present information, generating reports and visualisations as required.

What you'll be able to do

• Input and combine information accurately using bespoke software
• Create and modify appropriate structures to organise and retrieve information efficiently within the bespoke software
• Exploit the functions of the software effectively to process and present information in a suitable format

What you'll be able to do

• Understand the role of the chair in meetings, including responsibilities for facilitating discussions, managing time, and ensuring productive outcomes.
• Prepare for chairing a meeting, developing an agenda, gathering relevant information, and anticipating potential challenges.
• Chair a meeting using interpersonal and organisational skills, effectively guiding discussions, managing conflict, and ensuring all participants have an opportunity to contribute.
• Follow up and evaluate a meeting that has been chaired, documenting key decisions, action items, and lessons learned.

What you'll be able to do

• Understand the role of an event co-ordinator in managing an event to meet the objectives of the brief, including responsibilities for planning, organisation, and execution.
• Understand the activities required when co-ordinating an event, such as venue selection, catering arrangements, and marketing promotion.
• Co-ordinate an event, ensuring that all activities are carried out effectively and efficiently to meet the objectives of the brief.

What you'll be able to do

• Identify the need for market research, considering business objectives, market trends, and competitive landscape.
• Design market research projects, including defining research objectives, selecting appropriate methodologies, and developing data collection instruments.
• Manage market research data collection, ensuring data quality, ethical considerations, and compliance with relevant regulations.

What you'll be able to do

• Understand the purpose and process of decision-making in a business environment, including the roles and responsibilities of individuals involved.
• Understand how to prepare to contribute to decision-making by gathering relevant information, analysing potential options, and identifying key considerations.
• Understand how to contribute to decision-making effectively, communicating ideas clearly, listening to others' perspectives, and participating in discussions.
• Prepare contributions to decision-making, ensuring they are accurate, relevant, and presented in a clear and concise manner.
• Make contributions to decision-making, offering informed opinions, supporting proposed solutions, and participating in the implementation of agreed actions.

What you'll be able to do

• Understand the purpose and benefits of innovation in a business environment
• Understand how to contribute to research, develop and review ideas for new approaches and solutions
• Understand how to present suggestions clearly for new approaches and solutions
• Contribute effectively to research and develop ideas for innovation
• Present suggestions clearly for new approaches and solutions
• Evaluate, review and make constructive suggestions for new approaches and solutions

What you'll be able to do

• Understand how to contribute to agreeing a project brief, ensuring clarity and alignment with organisational goals.
• Understand how to contribute to a project, fulfiling assigned tasks and responsibilities effectively.
• Understand the purpose of contributing to the evaluation of a project, recognising the importance of assessing outcomes and identifying areas for improvement.
• Contribute to preparing and planning a project, assisting with the development of timelines, resource allocation, and risk management strategies.
• Contribute to running a project, actively participating in project activities and collaborating with team members.
• Contribute to evaluating the outcomes of a project, providing feedback and insights to inform future projects.

What you'll be able to do

• Contribute effectively to the development of a marketing plan
• Understand the principles underpinning the development of marketing plans

What you'll be able to do

• Contribute to the assessment of marketing opportunities for new products and/or services, considering market trends and competitor activity.
• Establish requirements for new products and/or services, based on customer needs and market analysis.

What you'll be able to do

• Identify the trends and behaviour patterns of the target market through market research and analysis
• Contribute to the development of a marketing strategy by providing insights into the target market and suggesting appropriate marketing activities

What you'll be able to do

• Understand the purpose of preparing for and evaluating a presentation, including audience analysis and objective setting.
• Understand the techniques used in enhancing a presentation, such as visual aids, delivery style, and audience engagement.
• Prepare for delivery of a presentation, including structuring content, creating visual aids, and rehearsing delivery.
• Deliver a presentation effectively, engaging the audience and conveying key messages clearly.
• Evaluate a presentation, identifying strengths and weaknesses and suggesting improvements for future presentations.

What you'll be able to do

• Identify the nature of need for marketing promotions, considering target audience and marketing objectives
• Design marketing promotions that are creative, effective, and aligned with the overall marketing strategy

What you'll be able to do

• Understand the purpose of preparing for a presentation, including defining objectives, identifying the target audience, and structuring content
• Understand the importance of evaluating a presentation to identify areas for improvement
• Develop a presentation, including creating visual aids, preparing notes, and practising delivery

What you'll be able to do

• Generate creative advertising options, considering target audience, brand identity, and marketing objectives.
• Manage the implementation of advertising activities, including budget allocation, media selection, and campaign monitoring.

What you'll be able to do

• Understand the methods used to evaluate own performance in a business environment
• Understand the importance of continuous improvement in a business environment
• Evaluate own performance using feedback from others, identifying strengths and weaknesses
• Use evaluation of own performance to agree, develop and use a learning plan to improve performance

What you'll be able to do

• Plan effectively the evaluation of market research data
• Evaluate market research data using appropriate techniques
• Report clearly and concisely on the evaluation of market research data

What you'll be able to do

• Plan the evaluation of marketing activities in accordance with organisational procedures and best practise.
• Evaluate the effectiveness of the marketing plan against agreed objectives and key performance indicators.

What you'll be able to do

• Prepare for the implementation of marketing plans, ensuring resources and activities are aligned
• Implement marketing plans according to agreed strategies and timelines

What you'll be able to do

• Develop and maintain a portfolio of products and/or services, ensuring it meets the needs of the target market and aligns with the organisation's strategic objectives.
• Understand the principles underpinning portfolio maintenance, including product lifecycle management, market analysis, competitor analysis, and customer feedback.

What you'll be able to do

• Understand the purpose and process of decision-making within a business environment, including different decision-making models and their application.
• Understand how to prepare to make decisions by gathering relevant information, analysing potential risks and benefits, and identifying key stakeholders.
• Understand how to make decisions effectively, considering ethical implications, legal requirements, and organisational policies.
• Understand how to assess decisions and their effects, including monitoring outcomes, evaluating performance against objectives, and identifying areas for improvement.
• Prepare background information to make decisions, ensuring it is accurate, relevant, and presented in a clear and concise manner.
• Make decisions in a business environment, taking into account available information, potential risks and benefits, and stakeholder perspectives.
• Assess contributions to decision-making, providing constructive feedback and identifying areas for improvement in individual and team performance.

What you'll be able to do

• Understand the purpose of budgets within an organisation, including their role in financial planning and control.
• Understand how to manage budgets effectively, including forecasting, allocation, and monitoring expenditure.
• Understand how to report performance against budgets, identifying variances and explaining their causes.
• Manage budgets within defined parameters, making informed decisions to optimise resource allocation.
• Monitor budgets regularly, identifying potential issues and taking corrective action as necessary.

What you'll be able to do

• Plan work to be carried out by outsourced suppliers of marketing services, defining clear objectives, timelines, and deliverables.
• Monitor the performance of suppliers of outsourced marketing services, ensuring they meet agreed standards and deadlines.

What you'll be able to do

• Understand how to prepare for negotiations, including gathering information and setting objectives
• Understand how to conduct negotiations effectively, using appropriate communication and influencing skills
• Understand how to complete negotiations, ensuring agreements are documented and implemented
• Prepare for negotiation by researching the other party and defining your own objectives
• Conduct negotiations in a professional and ethical manner, using effective communication techniques
• Complete negotiations by reaching a mutually acceptable agreement and documenting the terms

What you'll be able to do

• Understand the role of an event organiser in planning an event, including defining objectives, setting budgets, and managing timelines.
• Understand the arrangements to be made when planning and organising an event, such as securing permits, arranging transportation, and managing guest lists.
• Understand the different types of venues and resources needed for different types of events, considering factors such as capacity, accessibility, and technical requirements.
• Plan and organise an event, ensuring that all arrangements are made effectively and efficiently to meet the event's objectives.

What you'll be able to do

• Understand the legal and ethical considerations related to work contracts
• Understand the different types of work contracts and their implications
• Understand how to prepare for the selection of contractors, including identifying requirements and evaluating potential suppliers
• Prepare specifications for work contracts, including detailed requirements, timelines, and performance indicators
• Agree selection criteria for contractors, ensuring alignment with organisational objectives and legal requirements

What you'll be able to do

• Input text and other information within presentation slides, ensuring accuracy and clarity
• Combine text and other information within presentation slides, creating visually appealing and informative layouts
• Use presentation software tools to structure slide sequences, organising content logically and effectively
• Use presentation software tools to edit slide sequences, making necessary revisions and improvements
• Use presentation software tools to format slide sequences, applying consistent styles and branding elements
• Prepare slideshow for presentation, ensuring it is ready for delivery and meets the intended objectives

What you'll be able to do

• Input text within presentation slides
• Input other information within presentation slides
• Combine text and other information within presentation slides
• Use presentation software tools to structure presentations
• Use presentation software tools to edit presentations
• Use presentation software tools to format presentations
• Prepare an interactive slideshow for presentation

What you'll be able to do

• Identify marketing database requirements, considering the organisation's marketing objectives, data needs, and regulatory requirements.
• Specify marketing database capabilities, outlining the functionalities and features required to support effective marketing activities.

What you'll be able to do

• Use a spreadsheet to enter, edit and organise numerical and other data effectively.
• Select and use appropriate formulas and data analysis tools within a spreadsheet to meet specified requirements.
• Select and use tools and techniques to present and format spreadsheet information in a clear and professional manner.

What you'll be able to do

• Use a spreadsheet to enter, edit and organise numerical and other data accurately and efficiently.
• Select and use appropriate formulas and data analysis tools and techniques to meet specific requirements, demonstrating a thorough understanding of spreadsheet functionality.
• Use tools and techniques to present, format and publish spreadsheet information in a clear, concise and professional manner.

What you'll be able to do

• Understand planning requirements for the use of digital and social media in marketing campaigns, including target audience identification and platform selection.
• Market to target customers effectively using digital and social media channels, employing appropriate strategies and techniques.

What you'll be able to do

• Use digital tools for marketing purposes, selecting and applying appropriate technologies to achieve marketing objectives.
• Carry out marketing research using the internet, gathering and analysing online data to inform marketing strategies.
• Create digital marketing devices and messages, developing engaging and effective content for various online platforms.
• Use digital technology for social media marketing purposes, managing social media accounts, creating content, and engaging with audiences.

What you'll be able to do

• Stay safe and secure when working with collaborative technology, adhering to organisational policies and best practices for data protection and online safety.
• Plan and set up IT tools and devices for collaborative working, configuring settings and ensuring compatibility for all participants.
• Prepare collaborative technologies for use, ensuring that all necessary software and hardware are installed and tested prior to the collaborative session.
• Contribute effectively to tasks using collaborative technologies, actively participating in discussions, sharing resources, and completing assigned tasks.

What you'll be able to do

• Stay safe and secure when working with collaborative technology, adhering to organisational policies and legal requirements.
• Plan and set up IT tools and devices effectively for collaborative working, considering user needs and accessibility.
• Prepare collaborative technologies for use, ensuring they are configured correctly and ready for intended activities.
• Manage tasks effectively using collaborative technologies, tracking progress and ensuring completion.

What you'll be able to do

• Create structures for websites, ensuring they are well-organised and meet accessibility standards
• Create styles for websites, applying appropriate design principles and branding guidelines
• Use website software tools effectively to prepare content for websites, including text, images, and multimedia elements
• Publish websites, ensuring they are accessible, functional, and optimised for search engines

What you'll be able to do

• Create website structures and styles using appropriate technologies and apply them to produce functional websites
• Select and utilise website software tools and features to develop multiple-page websites incorporating multimedia and interactive elements
• Publish and thoroughly test multiple-page websites with multimedia and interactive features to ensure optimal performance and user experience

What you'll be able to do

• Understand how to support an organisation’s overall mission and purpose
• Understand how to work as a team to achieve goals and objectives
• Understand how to communicate effectively as a team
• Understand the contribution of individuals within a team
• Understand how to deal with problems and disagreements that may arise within a team
• Understand the purpose of feedback when working as a team
• Work effectively in a team to achieve goals and objectives
• Deal with problems constructively in a team environment
• Share feedback effectively on objectives within a team