City & Guilds Level 2 NVQ Certificate in Marketing

What you'll be able to do

• Identify competitor activity through market research and analysis.
• Determine the nature of the threat posed by competitor activity, assessing its potential impact on the organisation.

What you'll be able to do

• Input information into bespoke software accurately
• Organise information within bespoke software effectively
• Combine information using bespoke software tools and functions
• Use bespoke software tools to edit information
• Use bespoke software techniques to process information
• Use bespoke software tools to format information
• Present information using bespoke software in an appropriate format

What you'll be able to do

• Input and combine information using bespoke applications, following established procedures and data entry standards.
• Use appropriate structures to organise and retrieve information efficiently within the bespoke application, ensuring data integrity and accessibility.
• Use the functions of the software effectively to process and present information, generating reports and visualisations as required.

What you'll be able to do

• Understand the role of an event co-ordinator in managing an event to meet the objectives of the brief, including responsibilities for planning, organisation, and execution.
• Understand the activities required when co-ordinating an event, such as venue selection, catering arrangements, and marketing promotion.
• Co-ordinate an event, ensuring that all activities are carried out effectively and efficiently to meet the objectives of the brief.

What you'll be able to do

• Collect market research data using appropriate methods and sources
• Organise market research data effectively for analysis and reporting
• Use IT tools and software to manage and process market research data

What you'll be able to do

• Contribute to the planning of direct marketing campaigns, taking into account target audiences and marketing objectives
• Conduct direct marketing campaigns, adhering to relevant legislation and organisational procedures

What you'll be able to do

• Present information on the effectiveness of marketing campaigns, using appropriate methods and formats.
• Understand the principles of measuring marketing responses, including key performance indicators (KPIs) and data analysis techniques.

What you'll be able to do

• Enter, edit, and organise structured information accurately within a database software application
• Use database software tools and functionalities to extract relevant information and produce clear and concise reports

What you'll be able to do

• Use a database effectively for data storage, retrieval, and manipulation.
• Use a database to manage and analyse information.

What you'll be able to do

• Understand the purpose and value of designing and producing high quality and attractive documents in a business environment.
• Know the resources that are available to design and produce documents and understand how to use them effectively.
• Understand the purpose and value of following established procedures when designing and producing documents.
• Design and produce documents to agreed specifications, ensuring they meet the required standards.

What you'll be able to do

• Build customer confidence that the service provided will be of an excellent standard.
• Meet the expectations of customers by providing a high-quality service and addressing their needs effectively.
• Develop the long-term relationship between the customer and the organisation through consistent and reliable service.
• Develop customer relationships by employing effective communication and relationship-building techniques.

What you'll be able to do

• Understand the various methods and strategies that can be employed to improve own performance in a business environment.
• Improve own performance by effectively using feedback received from supervisors, colleagues, or other relevant sources.
• Agree on own development needs by creating and utilising a learning plan that outlines specific goals and objectives.

What you'll be able to do

• Understand the role of an event organiser in planning an event, including defining objectives, setting budgets, and managing timelines.
• Understand the arrangements to be made when planning and organising an event, such as securing permits, arranging transportation, and managing guest lists.
• Understand the different types of venues and resources needed for different types of events, considering factors such as capacity, accessibility, and technical requirements.
• Plan and organise an event, ensuring that all arrangements are made effectively and efficiently to meet the event's objectives.

What you'll be able to do

• Input text accurately into presentation slides
• Combine text and other information, such as images and charts, effectively within presentation slides
• Use presentation software tools to structure slides logically and coherently
• Use presentation software tools to edit slides, correcting errors and improving clarity
• Use presentation software tools to format slides to enhance visual appeal and readability
• Prepare slides for presentation, ensuring they meet the specific needs of the audience and purpose

What you'll be able to do

• Input text and other information within presentation slides, ensuring accuracy and clarity
• Combine text and other information within presentation slides, creating visually appealing and informative layouts
• Use presentation software tools to structure slide sequences, organising content logically and effectively
• Use presentation software tools to edit slide sequences, making necessary revisions and improvements
• Use presentation software tools to format slide sequences, applying consistent styles and branding elements
• Prepare slideshow for presentation, ensuring it is ready for delivery and meets the intended objectives

What you'll be able to do

• Understand the role and purpose of supporting the co-ordination of an event, including the importance of teamwork and communication.
• Support the co-ordination of an event by assisting with tasks such as logistics, communication, and administration.

What you'll be able to do

• Understand planning requirements for the use of digital and social media in marketing campaigns, including target audience identification and platform selection.
• Market to target customers effectively using digital and social media channels, employing appropriate strategies and techniques.

What you'll be able to do

• Stay safe and secure when using collaborative technology, understanding potential risks and implementing appropriate security measures.
• Set up and access IT tools and devices for collaborative working, ensuring compatibility and functionality.
• Prepare collaborative technologies for use, configuring settings and ensuring all participants can access and utilise the tools effectively.
• Contribute to tasks using collaborative technologies, actively participating in discussions, sharing information, and completing assigned responsibilities.

What you'll be able to do

• Stay safe and secure when working with collaborative technology, adhering to organisational policies and best practices for data protection and online safety.
• Plan and set up IT tools and devices for collaborative working, configuring settings and ensuring compatibility for all participants.
• Prepare collaborative technologies for use, ensuring that all necessary software and hardware are installed and tested prior to the collaborative session.
• Contribute effectively to tasks using collaborative technologies, actively participating in discussions, sharing resources, and completing assigned tasks.

What you'll be able to do

• Plan and create web pages, considering the target audience and purpose
• Use website software tools to structure and format web pages according to a design
• Publish web pages to the Internet or an intranet, ensuring accessibility and functionality

What you'll be able to do

• Create structures for websites, ensuring they are well-organised and meet accessibility standards
• Create styles for websites, applying appropriate design principles and branding guidelines
• Use website software tools effectively to prepare content for websites, including text, images, and multimedia elements
• Publish websites, ensuring they are accessible, functional, and optimised for search engines

What you'll be able to do

• Enter and combine text and other information accurately within word processing documents, ensuring data integrity
• Create and modify layout and structures for word processing documents, including formatting and styles
• Use word processing software tools to format and present documents effectively to meet requirements, considering audience and purpose

What you'll be able to do

• Understand how your role fits with organisational values and practices, demonstrating an awareness of the organisation's mission and ethical standards.
• Understand how to work as part of a team to achieve goals and objectives, recognising the importance of collaboration and shared responsibility.
• Understand how to communicate effectively as part of a team, using appropriate communication methods and active listening skills.
• Understand the contribution of individuals within a team, appreciating the diverse skills and perspectives that each team member brings.
• Understand how to deal with problems and disagreements constructively, using conflict resolution techniques to find mutually acceptable solutions.
• Understand the purpose of feedback when working as a team, recognising its role in improving performance and achieving common goals.
• Work in a way that fits with organisational values and practices, demonstrating professionalism and adherence to ethical guidelines.
• Work effectively in a team to achieve goals and objectives, contributing actively and supporting team members.
• Deal with or refer problems encountered within a team, following established procedures and seeking appropriate assistance.
• Use feedback on objectives constructively within a team, adapting your approach to improve performance and contribute to team success.