Institute of Hospitality · RQF Level 3
Institute of Hospitality Level 3 Certificate in Consumer Management for Hospitality and Tourism (QCF)
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 3
- Total credits26
- Units in this qualification9
Awarded by Institute of Hospitality · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
These are the units Institute of Hospitality registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Introduction to Services Marketing for Hospitality and TourismReal unit · Institute of Hospitality
What you'll be able to do
- Explain why marketing and selling are important to business success in the hospitality and tourism industries.
- Explain the concept of the ‘unique selling point’ and its application in the hospitality and tourism industries.
- Understand the concept of merchandising and its relevance to the hospitality and tourism industries.
- Identify the principles of marketing concepts and their application in the hospitality and tourism industries.
- Explain how various data collection methods contribute to marketing practice in the hospitality and tourism industries.
Marketing Communications for Hospitality and TourismReal unit · Institute of Hospitality
What you'll be able to do
- Explore the nature and role of marketing communications within the hospitality and tourism industries.
- Distinguish between the key elements in the communications mix within the hospitality and tourism industries.
- Investigate the nature of the marketing communications strategy within the hospitality and tourism industries.
- Investigate the process and components of a market communication campaign within the hospitality and tourism industries.
- Assess the influence of macro/micro external influences on the communication process within the hospitality and tourism industries.
Marketing Management for Hospitality and TourismReal unit · Institute of Hospitality
What you'll be able to do
- Evaluate the role of marketing within the hospitality and tourism industries.
- Review the role of market segmentation in successful hospitality and tourism organisations.
- Review the role of target marketing in successful hospitality and tourism organisations.
- Evaluate aspects of the marketing mix.
- Apply marketing mix concepts to the marketing planning process.
- Review the function of marketing plans.
- Review the components of marketing plans.
- Appraise the success of implemented marketing plans.
Merchandising and Selling in Hospitality and TourismReal unit · Institute of Hospitality
What you'll be able to do
- Outline the role of merchandising techniques in the hospitality and tourism industries.
- Demonstrate an understanding of the stages and the processes of selling.
- Explain the importance of customer care in the selling environment.
- Understand what is required for the purposes of safe display and merchandising.
Pricing and Promotions for Hospitality and TourismReal unit · Institute of Hospitality
What you'll be able to do
- Understand the development of common pricing strategies and techniques adopted by the hospitality and tourism industries.
- Explain pricing and price promotion methods.
- Demonstrate an understanding of promotional activity and evaluation techniques for promotional activities.
- Identify the legal and ethical issues surrounding pricing and promotional practices.
Services Marketing for Hospitality and TourismReal unit · Institute of Hospitality
What you'll be able to do
- Analyse the nature of service and service industries, with specific reference to hospitality and tourism.
- Distinguish between the service offering and the tangible product within the hospitality and tourism industries.
- Understand the unique characteristics of services marketing within the hospitality and tourism industries.
- Identify the framework for successful service marketing within the hospitality and tourism industries.
Supervising Sales in Hospitality and TourismReal unit · Institute of Hospitality
What you'll be able to do
- Understand the skills and tools needed to operate an effective sales team in the hospitality and tourism industries.
- Identify tactical pricing techniques that are used within sales in the hospitality and tourism industries.
- Understand merchandising and selling as tools for sales, and how to apply them in the business context within the hospitality and tourism industries.
- Identify different methods of selling, and the techniques that can be adopted in the hospitality and tourism industries.
- Outline the planning and organisational skills needed to manage a small sales team within the hospitality and tourism industries.
The Service Encounter in Hospitality and TourismReal unit · Institute of Hospitality
What you'll be able to do
- Identify the reasons customers have for choosing an establishment.
- Explain why customers arrive with certain expectations.
- Demonstrate an understanding of the characteristics of the service encounter.
- Explain steps that could be taken to ensure customer satisfaction with the service encounter.
Understanding Sales Techniques in Hospitality and TourismReal unit · Institute of Hospitality
What you'll be able to do
- Demonstrate an understanding of personal selling skills within the hospitality and tourism industries.
- Identify a range of available selling opportunities within the hospitality and tourism industries.
- Outline the opportunities arising from technology for selling products and services in the hospitality and tourism industries.
- Identify specific sales opportunities in the hospitality and tourism industries.
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 3 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
Where this can lead
Marketing Coordinator
This role is a fantastic launchpad for a long and impactful career in B2B marketing. We're looking for someone who's ready to roll up their sleeves, learn a lot, and make a real difference to our business. If that sounds like you, we'd love to chat.
See the whole journey →How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
This unit introduces learners to fundamental principles of services marketing in hospitality and tourism. It covers the importance of marketing and selling, unique selling points, merchandising, marketing concepts, and data collection methods relevant to the sector.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for Institute of Hospitality Level 3 Certificate in Consumer Management for Hospitality and Tourism (QCF)
9 units in this credential, in the order it lists them, awarded by Institute of Hospitality.
- Introduction to Services Marketing for Hospitality and Tourism
- Marketing Communications for Hospitality and Tourism
- Marketing Management for Hospitality and Tourism
- Merchandising and Selling in Hospitality and Tourism
- Pricing and Promotions for Hospitality and Tourism
- Services Marketing for Hospitality and Tourism
and 3 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.