ABE · RQF Level 5
ABE Level 5 Diploma in Travel, Tourism and Hospitality Management (QCF)
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 5
- Total credits151
- Units in this qualification6
Awarded by ABE · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
These are the units ABE registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Human Resource ManagementReal unit · ABE
What you'll be able to do
- Understand the importance of a professional approach to HRM as an essential means for optimising the performance and commitment of an organisation’s employees.
- Understand the role of effective and efficient people resourcing (HR planning, recruitment and selection) in securing a workforce with the requisite knowledge, skills and attitudes.
- Enable a workforce to contribute to organisational goals.
- Understand the theory and practise related to the full range of HRM functions (learning, performance management, reward/recognition and employee relations).
- Understand the content and significance of key developments in the HRM arena, especially High Performance Working (HPW).
- Understand the content and significance of key developments in the HRM arena, especially employee ‘engagement’.
- Understand the content and significance of key developments in the HRM arena, especially employer branding.
- Understand the content and significance of key developments in the HRM arena, especially self-managed learning.
Information Technology in Hospitality and Tourism OperationsReal unit · ABE
What you'll be able to do
- Understand the role of ICT and its uses in the travel, tourism and hospitality industry.
- Understand the uses and impact of ICT in all TTH related operations, such as the accommodation, restaurant, travel, transport and attractions sectors.
- Understand the varied uses and impacts of ICT for individual business, destination and national tourism marketing.
- Understand the impact of ICT on the travel, tourism and hospitality distribution chain in relation to consumers, intermediaries and other service providers.
- Understand the impact of ICT on consumer behaviour and the service encounter.
- Under
Marketing Policy, Planning and CommunicationReal unit · ABE
What you'll be able to do
- Understand the creative nature of marketing and be able to evaluate the role and value of marketing in a variety of business contexts.
- Understand the marketing mix concept (7Ps) and its role in the formulation of an integrated marketing plan in both domestic and international markets.
- Formulate marketing plans at domestic and international levels.
- Evaluate marketing plans at domestic and international levels.
- Understand the role of information and research in marketing decision making.
- Understand the influence technology has had on information and research activities in recent years.
- Understand the macro environmental factors affecting marketing decisions.
- Understand the micro environmental factors affecting marketing decisions.
- Conduct environmental scanning.
- Conduct external audits.
- Understand consumer buyer behaviour and the main influences at individual and household level.
- Understand organisational buyer behaviour and the main influences at organisational level.
- Understand segmentation targeting and positioning tools and techniques.
- Develop and implement STP (Segmentation, Targeting, and Positioning) strategies in an appropriate and creative manner.
Sales ManagementReal unit · ABE
What you'll be able to do
- Understand the role of the sales manager.
- Understand the qualities required of a sales manager.
- Understand the skills required of a sales manager.
- Understand how to define and set objectives for a sales team.
- Understand how to measure the performance of a sales team.
- Understand the importance of training for both the sales team and individual sales staff.
- Understand the importance of coaching for both the sales team and individual sales staff.
- Understand motivation techniques for a sales team.
- Understand team building techniques for a sales team.
- Understand sales initiatives.
- Understand sales campaigns.
- Understand sales incentive schemes.
- Understand the key techniques of negotiation.
Travel, Tourism and HospitalityReal unit · ABE
What you'll be able to do
- Understand the evolution and development of tourism.
- Understand the different forms of tourism demand and the factors affecting demand for tourism.
- Understand the concept of tourism supply and how different sectors work together in the tourism supply chain.
- Understand the economic, socio-cultural and environmental impacts of tourism.
- Understand the principles of sustainable tourism and the tourism planning process.
- Understand the role of tourism forecasting and current and future trends in tourism.
Travel, Tourism and Hospitality Operations ManagementReal unit · ABE
What you'll be able to do
- Understand the key features of operations management in travel, tourism andhospitality businesses.
- Understand the role operating systems in travel, tourism and hospitality play in delivering service to customers.
- Understand the role of evolving technologies, in particular ICT, in the development of operational systems in travel, tourism and hospitality.
- Understand the key features of services and their implications for operations in travel, tourism and hospitality.
- Understand the role of customer feedback in enhancing services and operations in travel, tourism and hospitality.
- Understand
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 5 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
Where this can lead
Travel and Tourism Sales Manager
Your journey as a Sales Manager is a pivotal step. It's where you transition from being a top individual performer to a leader who shapes strategy and empowers others. The skills you hone here—leadership, commercial acumen, strategic thinking—will open doors to a wide array of senior leadership roles, not just within our company, but across the broader travel and commercial sectors. We're excited to see where you take it.
See the whole journey →Showing 6 roles, drawn from 17 job records mapped to this qualification.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
This unit provides a comprehensive understanding of Human Resource Management (HRM) principles and practices. Learners will explore professional HRM approaches, effective people resourcing, and how HRM contributes to organisational success and employee performance.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for ABE Level 5 Diploma in Travel, Tourism and Hospitality Management (QCF)
6 units in this credential, in the order it lists them, awarded by ABE.
- Human Resource Management
- Information Technology in Hospitality and Tourism Operations
- Marketing Policy, Planning and Communication
- Sales Management
- Travel, Tourism and Hospitality
- Travel, Tourism and Hospitality Operations Management
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.