ABE · RQF Level 6
ABE Level 6 Diploma in Marketing Management (QCF)
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 6
- Total credits125
- Units in this qualification5
Awarded by ABE · on the Ofqual register
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Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
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What you’ll learn
What each unit actually teaches you to do
This Level 6 diploma is for learners seeking to develop their knowledge of marketing management. It covers areas such as strategic marketing, project management, and international marketing. Successful candidates will gain an understanding of contemporary issues within the marketing sector.
These are the units ABE registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Contemporary Issues in MarketingReal unit · ABE
What you'll be able to do
- Understand the developing role of marketing within a modern organisation.
- Understand the potential impact of the Internet and related technological developments upon marketing practice.
- Understand changes in consumerism, environmentalism and the “green” movement and their implications for marketing.
- Understand the nature and importance of globalisation and the processes involved in global marketing.
- Understand developments in social, service and not-for-profit marketing and their specific characteristics.
- Understand the importance of the internal marketing concept and the implementation of relationship marketing policies.
- Understand the main criticisms of modern marketing practice and their validity.
- Understand the importance of marketing logistics (Physical Distribution Management) in the overall marketing strategy.
Integrated Marketing CommunicationsReal unit · ABE
What you'll be able to do
- Understand the nature of the communications process and the concept of integrated marketing communications, including its benefits and challenges.
- Manage the efficient procurement of marketing services and how external suppliers can achieve successful relationships with clients, ensuring value for money and effective collaboration.
- Plan, implement and evaluate an advertising campaign, including setting objectives, selecting media, and measuring results.
- Understand how to manage and provide effective sales promotions services, including designing incentives, managing budgets, and tracking performance.
- Target individual customers by direct and digital marketing, including using data analytics, personalising messages, and optimising campaigns.
- Understand the role of public relations and know how to manage a successful campaign, including building relationships with the media, managing crises, and measuring impact.
- Promote effective integration of marketing and sales activity, including aligning goals, sharing information, and coordinating efforts.
- Understand the role of field marketing and know how to manage and provide effective field marketing programmes, including planning events, training staff, and measuring ROI.
International MarketingReal unit · ABE
What you'll be able to do
- Understand the complexities and challenges inherent in international and global marketing, and be able to evaluate their potential and associated risks.
- Prepare and implement effective international marketing strategies and plans, taking into account cultural and economic differences.
- Understand the organisation and management of international marketing operations, including staffing and resource allocation.
- Understand the marketing opportunities presented by emerging markets, and the potential problems arising from cultural and related factors.
- Understand the requirements for international physical distribution management and channel strategy, including logistics and supply chain considerations.
- Understand the financial aspects of international marketing, including exchange rates, payment methods, and risk management.
- Understand how to develop international sales and marketing communications strategies, considering cultural nuances and language barriers.
Project ManagementReal unit · ABE
What you'll be able to do
- Initiate the preliminary stages of a project.
- Analyse the project work content in order to obtain estimates and tenders.
- Analyse the associated risks in order to obtain estimates and tenders.
- Create a detailed project plan.
- Understand how the progress of a project can be monitored.
- Understand how the progress of a project can be controlled.
- Organise a suitable team structure for the project personnel.
- Devise strategies for leading project personnel effectively.
- Understand the management of quality within a project.
- Understand the management of change within a project.
- Know about the recommended activities in the closure and review of a project.
- Know about the required reports in the closure and review of a project.
Strategic Marketing ManagementReal unit · ABE
What you'll be able to do
- Understand the broad concepts and processes of strategic development and marketing planning, including situation analysis, objective setting, strategy formulation, and implementation, and the associated theoretical models and frameworks, such as SWOT analysis, Porter's Five Forces, and the Ansoff Matrix.
- Understand the importance of strategic marketing analysis and research, including market segmentation, targeting, and positioning, and how today’s global, dynamic, and highly competitive business environment influences the process of strategic development and marketing planning.
- Understand how organisations determine their strategic direction, including mission, vision, and values, and know how to identify and evaluate the various ways in which this can be achieved, such as diversification, market penetration, and product development.
- Understand how to implement, measure, and control strategic marketing plans, including budgeting, resource allocation, and performance monitoring.
- Understand how strategic marketing can be applied to a range of business contexts, including the small to medium-sized sector, considering the specific challenges and opportunities faced by these businesses.
- Understand the impact that technological advances have on strategic marketing, including digital marketing, social media, and e-commerce, and be able to incorporate such advances into strategic marketing plans.
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 6 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
Where this can lead
Marketing Project Manager
Your career path here is what you make of it. We'll give you the tools and opportunities, but it's up to you to grab them. Show us what you're capable of, and we'll help you get there.
See the whole journey →Showing 6 roles, drawn from 13 job records mapped to this qualification.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
Learners will explore contemporary marketing issues, including the evolving role of marketing, technological impacts such as the Internet, and changes in consumerism and environmentalism. The unit also examines the influence of globalisation and social responsibility on marketing practice.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for ABE Level 6 Diploma in Marketing Management (QCF)
5 units in this credential, in the order it lists them, awarded by ABE.
- Contemporary Issues in Marketing
- Integrated Marketing Communications
- International Marketing
- Project Management
- Strategic Marketing Management
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.