ABE · RQF Level 5
ABE Level 5 Diploma in Marketing Management (QCF)
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 5
- Total credits151
- Guided learning480 hours
- Units in this qualification10
Awarded by ABE · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
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What you’ll learn
What each unit actually teaches you to do
The ABE Level 5 Diploma in Marketing Management is for individuals seeking to develop their marketing expertise. It covers organisational behaviour, marketing policy, business law, and marketing information systems. Successful candidates will gain an understanding of the business environment and marketing principles.
These are the units ABE registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Economics for BusinessReal unit · ABE
What you'll be able to do
- Understand the nature of economic resources and recognise that their finite supply necessitates business organisations making choices.
- Understand the concept of market equilibrium and be able to utilise supply and demand analysis to examine how price is established within a market.
- Understand the concepts of elasticity of demand and supply and their application within the business decision-making process.
- Understand the economic theory of costs, the distinction between short-run and long-run costs, economies and diseconomies of scale, and their application to business.
- Understand the nature and characteristics of different market structures and how these structures affect business conduct and performance.
- Understand the role and importance of the banking and finance sector to the successful operation of a business.
Managing the Customer RelationshipReal unit · ABE
What you'll be able to do
- Understand the contribution customer service makes to achieving organisational objectives.
- Improve customer service performance in an organisation.
- Manage the customer interface.
- Improve customer service levels in specific contextual settings.
- Understand the role and impact of front-line staff in the delivery of customer service.
Marketing Information SystemsReal unit · ABE
What you'll be able to do
- Understand the nature of marketing information in all types of business operations.
- Understand the role of marketing information in all types of business operations.
- Understand the strategic value of marketing information in all types of business operations.
- Identify the informational requirements for marketing management.
- Identify the informational requirements for marketing planning.
- Identify the informational requirements for marketing control.
- Obtain the informational requirements for marketing management, planning and control.
- Understand the internal documentary system of a marketing information system.
- Understand the marketing intelligence system of a marketing information system.
- Understand the market research component of a marketing information system.
- Understand the marketing analytical system of a marketing information system.
- Understand the applications of marketing information systems in a wide range of organisational functions.
- Understand international marketing information systems.
- Understand multinational marketing information systems.
- Understand global marketing information systems.
Marketing Policy, Planning and CommunicationReal unit · ABE
What you'll be able to do
- Understand the creative nature of marketing and be able to evaluate the role and value of marketing in a variety of business contexts.
- Understand the marketing mix concept (7Ps) and its role in the formulation of an integrated marketing plan in both domestic and international markets.
- Formulate marketing plans at domestic and international levels.
- Evaluate marketing plans at domestic and international levels.
- Understand the role of information and research in marketing decision making.
- Understand the influence technology has had on information and research activities in recent years.
- Understand the macro environmental factors affecting marketing decisions.
- Understand the micro environmental factors affecting marketing decisions.
- Conduct environmental scanning.
- Conduct external audits.
- Understand consumer buyer behaviour and the main influences at individual and household level.
- Understand organisational buyer behaviour and the main influences at organisational level.
- Understand segmentation targeting and positioning tools and techniques.
- Develop and implement STP (Segmentation, Targeting, and Positioning) strategies in an appropriate and creative manner.
Organisational BehaviourReal unit · ABE
What you'll be able to do
- Understand the importance of organisational behaviour in successfully managing a dynamic environment.
- Understand the individual’s contribution to organisational behaviour and performance by recognising the importance of personality, perception, attitudes and learning.
- Understand motivation, the various content and process theories and their implications for management, and job re-design approaches to improve motivation.
- Understand about job satisfaction and its relationship to job performance together with stress, frustration reactions and the necessary management action to overcome them.
- Understand the nature, skills, significance and effectiveness of groups in organisations.
- Understand leadership theories and examine the key variables that determine the effectiveness of leadership in practice.
- Understand the nature of conflict and various approaches to securing conflict resolution.
- Understand formal and informal communication processes and networks and examine the potential barriers to effective communication.
Principles of Business LawReal unit · ABE
What you'll be able to do
- Understand the main sources and types of law.
- Understand the different types of business organisation.
- Understand the essential elements of a contract.
- Understand the law on discharge and breach of a contract.
- Know and understand the legal rules in relation to agency.
- Know the legal rules in relation to the areas of employment law identified.
Principles of MarketingReal unit · ABE
What you'll be able to do
- Understand the importance of marketing for business managers operating within a competitive context.
- Understand the concept of marketing orientation and how it is developed within organisations.
- Understand the purpose and role of the marketing function within organisations.
- Understand what is meant by the marketing mix and its constituent elements in both goods and services settings.
- Understand the broad categories of the market and the development of practical marketing approaches applicable to each.
- Understand market segmentation, targeting, and product positioning, and their implications for marketing practice.
Quantitative Methods for Business ManagementReal unit · ABE
What you'll be able to do
- Understand different types of numerical data and various data collection processes.
- Present data effectively for users in business and management.
- Understand the basic concepts of probability and probability distributions.
- Understand the applications of probability and probability distributions in business and management.
- Apply statistical methods to investigate inter-relationships between business variables.
- Apply statistical methods to investigate patterns in business variables.
- Understand how statistics and mathematics can be applied in the solution of economic problems.
- Understand how statistics and mathematics can be applied in the solution of business problems.
Sales ManagementReal unit · ABE
What you'll be able to do
- Understand the role of the sales manager.
- Understand the qualities required of a sales manager.
- Understand the skills required of a sales manager.
- Understand how to define and set objectives for a sales team.
- Understand how to measure the performance of a sales team.
- Understand the importance of training for both the sales team and individual sales staff.
- Understand the importance of coaching for both the sales team and individual sales staff.
- Understand motivation techniques for a sales team.
- Understand team building techniques for a sales team.
- Understand sales initiatives.
- Understand sales campaigns.
- Understand sales incentive schemes.
- Understand the key techniques of negotiation.
The Business EnvironmentReal unit · ABE
What you'll be able to do
- Understand the significance of the environment on business activity.
- Understand the structure and organisation of business.
- Understand the competitive and political environment facing businesses.
- Understand the impact of the macro-economic environment on business.
- Understand the influence of the global economy on business.
- Understand the impact of socio-cultural influences and technology on business decisions.
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 5 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
Where this can lead
Assistant Brand Manager
Your journey here starts with making a real impact on our brands, project by project. Where you take it from there is really up to you and your ambition. We're here to support your growth every step of the way.
See the whole journey →Showing 6 roles, drawn from 79 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
Learners will explore economic resources, market equilibrium, and the principles of supply and demand. This unit develops understanding of resource allocation choices and elasticity concepts to support business decision-making.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for ABE Level 5 Diploma in Marketing Management (QCF)
10 units in this credential, in the order it lists them, awarded by ABE.
- Economics for Business
- Managing the Customer Relationship
- Marketing Information Systems
- Marketing Policy, Planning and Communication
- Organisational Behaviour
- Principles of Business Law
and 4 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.