ABE · RQF Level 5
ABE Level 5 Diploma in Marketing
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 5
- Total credits24
- Guided learning1,600 hours
- Units in this qualification10
Awarded by ABE · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
This diploma is for individuals seeking to enhance their knowledge and skills in marketing. Learners will study organisational behaviour, human resource management, and marketing strategies. It is suitable for those working in marketing and sales roles.
These are the units ABE registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Economic Principles and Their Application to BusinessReal unit · ABE
What you'll be able to do
- Understand fundamental economic principles, including supply and demand, market equilibrium, and macroeconomic indicators.
- Analyse the application of economic principles to various business functions and industries.
- Evaluate the impact of economic factors, such as inflation, interest rates, and exchange rates, on business decisions.
- Know different market structures, such as perfect competition, monopoly, and oligopoly, and their implications for business strategy.
- Interpret economic data and reports to inform business planning and forecasting.
Human Resource ManagementReal unit · ABE
What you'll be able to do
- Understand the key functions of human resource management within an organisation.
- Know the legal framework for HR, including employment law and regulations.
- Manage recruitment and selection processes effectively to attract and retain talent.
- Understand employee relations and engagement strategies to foster a positive work environment.
- Manage performance effectively through performance management processes.
Marketing Information SystemsReal unit · ABE
What you'll be able to do
- Understand the purpose and function of marketing information systems
- Know the components of a marketing information system, including data sources, hardware, software and personnel
- Analyse marketing data to identify trends and insights
- Evaluate the reliability and validity of different marketing information sources
- Understand data protection legislation and its implications for marketing information systems
Marketing Policy, Planning and CommunicationReal unit · ABE
What you'll be able to do
- Understand the processes involved in marketing policy development within an organisation
- Create comprehensive marketing plans that align with business objectives
- Understand various marketing communication strategies and their effective implementation
- Analyse target markets to identify customer needs and preferences
- Evaluate the effectiveness of marketing campaigns using relevant metrics
Marketing in ActionReal unit · ABE
What you'll be able to do
- Evaluate the effectiveness of different marketing strategies
- Analyse the performance of marketing campaigns using relevant metrics
- Develop a comprehensive marketing plan for a specific product or service
- Understand the key factors within the marketing environment, including political, economic, social, technological, legal and environmental factors
- Manage marketing resources effectively, including budget and personnel
Organisational BehaviourReal unit · ABE
What you'll be able to do
- Understand core organisational behaviour concepts and their relevance to the workplace.
- Know different organisational structures and their impact on employee behaviour and performance.
- Analyse group dynamics and their influence on team effectiveness.
- Manage individual behaviour to promote positive working relationships and productivity.
- Understand various motivation theories and their application in enhancing employee engagement.
- Improve organisational culture to foster a positive and productive work environment.
Principles of Business LawReal unit · ABE
What you'll be able to do
- Understand the sources of law in the UK legal system, including legislation, case law, and EU law.
- Know the principles of contract law, including offer, acceptance, consideration, and intention to create legal relations.
- Understand the law of tort, including negligence, trespass, and defamation.
- Apply legal principles to common business scenarios, such as contract disputes and liability claims.
- Understand company law and its implications for business governance, shareholder rights, and director responsibilities.
Principles of MarketingReal unit · ABE
What you'll be able to do
- Understand the key factors within the marketing environment, including political, economic, social, technological, legal and environmental factors
- Know the fundamental principles of marketing, including customer orientation, value creation and competitive advantage
- Apply the marketing mix (product, price, place, promotion) to achieve marketing objectives
- Analyse marketing data to identify trends and insights
- Understand the principles of marketing segmentation and targeting
Quantitative Methods for Business and ManagementReal unit · ABE
What you'll be able to do
- Understand the application of quantitative methods in business and management contexts.
- Apply appropriate statistical techniques to business problems.
- Analyse data effectively to inform strategic business decisions.
- Interpret quantitative results accurately and draw meaningful conclusions.
- Use relevant software packages for quantitative analysis.
Systems Analysis and DesignReal unit · ABE
What you'll be able to do
- Understand systems development lifecycles (SDLCs) and their different phases
- Analyse system requirements, including functional and non-functional requirements
- Design system architecture, including hardware, software, and network components
- Understand data modelling techniques, including entity-relationship diagrams and relational database design
- Evaluate system designs against requirements and design principles
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 5 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Develop and implement pricing policy
- Develop and maintain marketing information systems
- Forecast, review and evaluate performance of marketing activities
- Implement marketing campaigns or activities
Where this can lead
Associate Marketing Strategist
Your journey starts here, learning the foundations. Where you take it is up to you, but we're committed to giving you the tools, the learning, and the opportunities to build a truly impactful career in marketing strategy.
See the whole journey →Showing 6 roles, drawn from 17 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
This unit provides learners with an understanding of fundamental economic principles and their application to business. Learners will analyse economic factors affecting business decisions, explore market structures, and interpret economic data and reports.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for ABE Level 5 Diploma in Marketing
10 units in this credential, in the order it lists them, awarded by ABE.
- Economic Principles and Their Application to Business
- Human Resource Management
- Marketing Information Systems
- Marketing Policy, Planning and Communication
- Marketing in Action
- Organisational Behaviour
and 4 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.