VTCT Skills · RQF Level 2
VTCT Level 2 NVQ in Sales
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 2
- Total credits4
- Guided learning26 hours
- Units in this qualification16
Awarded by VTCT Skills · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
This Level 2 NVQ qualification is for individuals working in sales roles. It allows candidates to demonstrate competence in areas such as generating sales leads, handling objections, and managing sales activities, reflecting the skills needed in the marketing and sales sector.
These are the units VTCT Skills registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Assist customers to obtain finance for purchasesReal unit · VTCT Skills
What you'll be able to do
- Understand the different finance options available to customers for making purchases.
- Know the processes involved in assisting customers with completing finance applications.
- Clearly explain various finance options to customers, ensuring they understand the terms and conditions.
- Understand the relevant regulations and legal requirements associated with finance applications.
- Know the organisation's specific procedures and policies for assisting customers with finance applications.
Demonstrate compliance with legal, regulatory and ethical requirements for sales activitiesReal unit · VTCT Skills
What you'll be able to do
- Understand the legal requirements relevant to sales activities within a specific industry or sector.
- Understand the regulatory requirements relevant to sales activities within a specific industry or sector.
- Understand the ethical requirements relevant to sales activities and professional conduct.
- Demonstrate compliance with all applicable legal requirements during sales activities.
- Demonstrate compliance with all applicable regulatory requirements during sales activities.
- Demonstrate compliance with all applicable ethical requirements during sales activities.
Develop, implement and monitor sales call plansReal unit · VTCT Skills
What you'll be able to do
- Understand the purpose and benefits of using sales call plans within a sales environment.
- Develop comprehensive sales call plans that align with sales objectives.
- Implement sales call plans effectively to achieve desired outcomes.
- Monitor the progress and performance of sales call plans against set targets.
- Evaluate the effectiveness of sales call plans and identify areas for improvement.
Ensure health and safety requirements are met in your area of responsibilityReal unit · VTCT Skills
What you'll be able to do
- Understand the key aspects of health and safety legislation relevant to the area of responsibility.
- Know the specific responsibilities for maintaining health and safety within the designated area.
- Identify potential hazards and assess the associated risks in the workplace.
- Implement appropriate control measures to mitigate identified hazards and risks.
- Monitor the effectiveness of health and safety measures and identify areas for improvement.
Generate and follow up sales leadsReal unit · VTCT Skills
What you'll be able to do
- Understand a range of sales lead generation techniques and their application in different contexts.
- Identify potential customers based on defined criteria and market analysis.
- Generate sales leads through various methods, such as networking, online marketing, and cold calling.
- Follow up on sales leads promptly and effectively, using appropriate communication channels.
- Record sales lead activity accurately and comprehensively, maintaining a clear audit trail.
Handle objections and close salesReal unit · VTCT Skills
What you'll be able to do
- Understand sales objection handling techniques, including active listening, empathy, and persuasive argumentation.
- Identify customer objections, both stated and unstated, through careful questioning and observation.
- Handle objections effectively by addressing concerns, providing solutions, and reinforcing the value proposition.
- Close sales by using appropriate closing techniques, such as summarising benefits, offering incentives, and creating a sense of urgency.
- Understand different closing techniques and their suitability for various customer types and sales situations.
Input and access data in your organisation’s information systemsReal unit · VTCT Skills
What you'll be able to do
- Understand the purpose and function of organisational information systems used for data management.
- Input data accurately and efficiently into the organisation's information systems.
- Access relevant data within the system to support sales activities and decision-making.
- Understand the importance of data security and confidentiality, adhering to organisational policies and legal requirements.
Manage and prioritise time for sales activitiesReal unit · VTCT Skills
What you'll be able to do
- Understand the importance of time management in achieving sales targets and improving productivity
- Prioritise sales activities based on their potential impact and urgency
- Plan sales activities effectively, including setting realistic goals and deadlines
- Monitor time spent on sales activities and identify areas for improvement
- Deal with time constraints and manage competing priorities in a sales environment
Manage your own personal and professional development in salesReal unit · VTCT Skills
What you'll be able to do
- Understand the importance of personal development for career progression and enhanced sales performance.
- Identify personal development needs and opportunities for improvement in sales skills and knowledge.
- Create a personal development plan with specific, measurable, achievable, relevant, and time-bound (SMART) goals.
- Reflect on own performance in sales activities and identify areas for further development.
Monitor the delivery of productsReal unit · VTCT Skills
What you'll be able to do
- Understand the established procedures for monitoring product delivery to customers.
- Identify potential problems or delays in product delivery processes.
- Accurately record product delivery information, including dates, times, and any issues encountered.
- Report any delivery issues or discrepancies to the appropriate personnel within the organisation.
Obtain and analyse sales-related informationReal unit · VTCT Skills
What you'll be able to do
- Obtain sales-related information from various sources, both internal and external.
- Analyse sales-related information to identify trends, patterns, and opportunities.
- Understand different types of sales data, including quantitative and qualitative information.
- Present sales information clearly and effectively to different audiences.
Process customer orders and paymentsReal unit · VTCT Skills
What you'll be able to do
- Understand the established procedures for processing customer orders efficiently and accurately.
- Take customer orders, ensuring all necessary information is obtained and recorded correctly.
- Process customer payments using various methods, adhering to security protocols and organisational guidelines.
- Record order and payment information accurately and securely, maintaining proper documentation.
Sell products and services at trade fairs, exhibitions or conferencesReal unit · VTCT Skills
What you'll be able to do
- Understand the features of trade fairs, exhibitions or conferences as sales and marketing platforms
- Prepare for selling at events, including setting up the stand and preparing marketing materials
- Attract potential customers to the stand and engage them in conversation
- Present products and services effectively to potential customers at events
- Follow up on leads generated at trade fairs, exhibitions or conferences
Sell products or services face-to-faceReal unit · VTCT Skills
What you'll be able to do
- Prepare for face-to-face selling situations, including researching the customer and the product
- Greet customers in a professional and welcoming manner
- Identify customer needs through effective questioning and active listening
- Present products or services in a way that highlights their benefits and addresses customer needs
- Close a sale effectively and ethically
- Handle payments and complete the sales transaction accurately
Sell products or services over the telephoneReal unit · VTCT Skills
What you'll be able to do
- Understand telephone sales techniques, including building rapport, active listening, and persuasive communication.
- Identify customer needs and preferences through effective questioning and needs analysis.
- Present products and services clearly and persuasively over the telephone, highlighting their benefits and features.
- Handle customer enquiries professionally and efficiently, providing accurate information and resolving issues effectively.
- Close a sale over the telephone by overcoming objections, confirming the order, and arranging payment and delivery.
Undertake sales demonstrationsReal unit · VTCT Skills
What you'll be able to do
- Understand the purpose of sales demonstrations in showcasing products and services to potential customers
- Prepare for sales demonstrations, including selecting appropriate products and materials
- Deliver sales demonstrations in a clear, engaging, and persuasive manner
- Handle questions and objections from potential customers effectively
- Evaluate the effectiveness of demonstrations and identify areas for improvement
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this

The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Monitor & Progress the Delivery of Orders
- Process Advertising Sales
- Process customer orders and payments
- Sell products or services over the telephone in Road Passenger Transport Operations
- Undertake Sales Demonstrations
Where this can lead
Lead Generation Specialist
Your career path here isn't a rigid ladder; it's more like a climbing wall with many routes to the top. Whether you want to lead bigger teams, become a deep technical expert, or eventually shape the entire company's growth strategy, this role is a fantastic launchpad. We're here to support your ambition, whatever direction that takes you.
See the whole journey →Showing 6 roles, drawn from 13 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
Learners will understand various finance options available to customers and the process of assisting with finance applications. The unit covers explaining finance options, relevant regulations, and organisational procedures.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for VTCT Level 2 NVQ in Sales
16 units in this credential, in the order it lists them, awarded by VTCT Skills.
- Assist customers to obtain finance for purchases
- Demonstrate compliance with legal, regulatory and ethical requirements for sales activities
- Develop, implement and monitor sales call plans
- Ensure health and safety requirements are met in your area of responsibility
- Generate and follow up sales leads
- Handle objections and close sales
and 10 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.