The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Sales Manager (L5) to Director of Sales (L6)
3-5 years as a high-performing Sales ManagerSkills to master
- Moving from managing individual contributors to managing managers, developing strategic vision for a larger business unit, P&L accountability, and executive-level communication.
You're ready to move on when
- Consistently over-achieving team quotas by significant margins.
- Demonstrating strong talent development within your team, with multiple reps promoted.
- Taking on cross-functional projects that impact broader sales strategy.
- Proactively identifying and solving systemic sales challenges, not just individual performance issues.
- 2
Regional Sales Manager (L5) to Director of Sales (L6)
3-5 years as a Regional Sales ManagerSkills to master
- Expanding your regional focus to a broader business unit or market segment, developing more complex go-to-market strategies, and managing a larger, more diverse set of managers.
You're ready to move on when
- Successfully launching new products or entering new sub-regions.
- Building strong relationships with senior leaders in other departments.
- Consistently delivering accurate forecasts for your region.
- Developing innovative sales programmes that drive significant growth.
- 3
Head of Sales, SMB/Mid-Market (L5) to Director of Sales, Enterprise (L6)
4-6 years leading a smaller sales organisationSkills to master
- Transitioning from transactional sales leadership to complex enterprise sales strategy, managing longer sales cycles, and navigating multi-stakeholder deals at the C-suite level.
You're ready to move on when
- Successfully scaling a sales organisation from scratch or through rapid growth.
- Demonstrating an ability to adapt sales processes for different market segments.
- Building a strong network of executive contacts.
- Proving you can attract and retain top sales talent.