The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Associate Video Editor / Junior Content Creator
1-2 yearsSkills to master
- Mastering the basics of non-linear editing, understanding brand guidelines for video, efficient asset management, and taking feedback constructively.
You're ready to move on when
- Consistently delivering technically sound edits with minimal supervision.
- Proactively suggesting improvements to existing content or workflows.
- Demonstrating a solid understanding of our brand's visual and auditory identity.
- Successfully managing small, routine video projects from start to finish.
- 2
Freelance Video Editor / Motion Graphic Designer
2-4 yearsSkills to master
- Developing a diverse portfolio across different clients and industries, managing client expectations, project scoping, and delivering high-quality work under various constraints.
You're ready to move on when
- A strong, varied portfolio showcasing independent project ownership and creative problem-solving.
- Experience working with multiple clients and adapting to different brand styles.
- Demonstrable ability to manage project timelines and client communication effectively.
- Understanding of commercial video production workflows and client-side challenges.
- 3
Digital Marketing Assistant (with video focus)
2-3 yearsSkills to master
- Understanding broader marketing objectives, content strategy, social media best practices, and how video fits into a larger campaign. Developing an eye for what drives engagement.
You're ready to move on when
- Proven ability to create video content that aligns with specific marketing goals (e.g., lead generation, brand awareness).
- Strong understanding of different digital platforms and their video requirements.
- Experience analysing basic video performance metrics and suggesting improvements.
- A portfolio demonstrating video content created for various digital marketing channels.