UK

United Kingdom · Innovation Intrapreneurship · Mid-Level (2-5 years)

Head of Idea Management

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandMid-Level (2-5 years)
  • Direct reportsNo direct reports
  • Reports toManager, Idea & Innovation Programmes
  • UK framework levelUsually a coordinator, or early in a professional job

Also advertised as Innovation Specialist · Idea Pipeline Manager · Intrapreneurship Coordinator

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Head of Idea Management

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

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1What this role really is

This role is all about bringing new ideas to life from within the company. You'll be the person who helps employees turn their 'what if' moments into concrete proposals, guiding them through our innovation process. It's a hands-on job where you'll own specific idea campaigns, making sure they run smoothly and actually deliver useful insights.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Idea Management Platform (e.g., Planview IdeaPlace, Brightidea)Intermediate

Configuring and launching standard idea challenges, moderating submissions, pulling pre-built reports on campaign performance, and managing user access.

Digital Whiteboarding (e.g., Miro, Mural)Intermediate

Setting up basic templates for brainstorming sessions, facilitating virtual workshops, and effectively capturing notes and ideas during collaborative sessions.

Project & Portfolio Management (e.g., Jira, Asana)Basic

Updating tasks, tracking the status of ideas you're managing, and commenting on tickets to ensure smooth progression through the innovation pipeline.

Data Visualization (e.g., Tableau, Power BI)Basic

Interpreting existing dashboards to understand campaign performance, exporting data for simple analysis in Excel, and spotting key trends in idea submissions.

Collaboration & Knowledge Management (e.g., Confluence, MS Teams)Intermediate

Documenting meeting notes, contributing to project pages for idea campaigns, communicating updates within team channels, and helping maintain the innovation knowledge base.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Campaign Launch & DesignAssists with setup, follows templates. Requires full manager approval.Independently designs and launches standard campaigns within established frameworks. Consults manager on novel campaign structures.Designs and leads complex, cross-functional innovation programmes. Recommends strategic challenge areas to leadership.
Idea Evaluation & ProgressionPerforms initial administrative checks. All evaluation decisions made by manager/evaluators.Conducts initial screening and qualification of ideas against defined criteria. Proposes ideas for expert review; manager approves progression.Makes technical decisions on idea progression within a programme. Recommends funding for pilots up to £5K; requires Director input for larger amounts.
Process ImprovementIdentifies minor inefficiencies, reports to supervisor.Proposes specific improvements to existing idea management processes. Requires manager approval before implementation.Designs and implements significant process improvements for the entire idea management framework. Consults Director on strategic impact.
Stakeholder CommunicationDrafts internal communications for review. All external comms approved by manager.Communicates directly with ideators and campaign stakeholders for updates and feedback. Drafts formal reports for manager review.Represents the innovation function in cross-functional meetings. Presents programme updates to senior leadership.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Idea Participation Rate
Percentage of targeted employees who submit at least one idea in a specific campaign.
Target · Achieve 40%+ participation in all targeted idea challenges.

If a campaign targets 500 employees, we'd expect at least 200 submissions. You'll track this in the idea management platform.

Idea Quality Score
Average score of ideas based on predefined criteria (e.g., feasibility, market potential, alignment with strategy).
Target · Maintain an average quality score of 3.5 out of 5 across all evaluated ideas.

After a campaign, if 100 ideas are evaluated, their average score should hit 3.5 or higher. You'll be looking at the scores given by our expert evaluators.

Idea-to-Experiment Conversion Rate
Percentage of qualified ideas that progress from the idea management platform into a formal experiment or pilot project.
Target · Achieve a 15% conversion rate for ideas moving to the 'experiment' stage.

Out of 100 'qualified' ideas (those that pass initial screening), we'd want to see 15 of them actually get a green light for a small pilot or experiment. This shows we're finding actionable ideas.

Review Cycle Time
Average time taken for a submitted idea to receive its first formal review and feedback.
Target · Ensure 95% of submitted ideas receive a first-pass review within 72 hours.

If an idea comes in on Monday, someone should have looked at it and given initial feedback by Thursday. This keeps ideators engaged and shows we're serious.

Stakeholder Feedback on Campaign Design
Feedback from business unit leaders and innovation champions on how well idea campaigns are structured and targeted.
  • You'll know you're doing well when business unit leaders tell you the ideas coming through are actually relevant to their problems. They'll proactively ask for your input on their strategic challenges, rather than you chasing them. We'll see positive comments in post-campaign surveys and during our regular check-ins.
Quality of Idea Documentation & Business Cases
How well ideas are articulated, researched, and presented, including preliminary business cases.
  • When an idea moves forward, the initial write-up should be clear, concise, and provide enough detail for a sensible decision. You'll see fewer follow-up questions from evaluators about basic information, and the 'potential impact' section will be well-reasoned, not just wishful thinking. Essentially, you're helping ideators build a compelling case.
Engagement with Ideators
How effectively you support and motivate employees who submit ideas, regardless of the outcome.
  • Ideators will feel heard and valued, even if their idea isn't selected. They'll come back with more ideas, and you'll get positive comments about your coaching and feedback. This means they understand 'why' a decision was made and feel encouraged to keep contributing.
Adherence to Innovation Process
How consistently you apply our established innovation process and governance for idea evaluation.
  • You'll be following the agreed-upon steps for idea submission, review, and feedback. There won't be any 'shortcuts' or special treatment for ideas unless explicitly approved. This builds trust and fairness in the system. You'll be able to explain 'why' we do things a certain way to new ideators.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Seeing Ideas Come to Life

You get a real buzz from taking a rough concept and helping someone refine it into a solid proposal. You love the process of nurturing an idea and seeing it gain traction within the organisation.

Helping an employee develop their initial sketch of a new customer onboarding process into a detailed plan that gets approved for a pilot.

Making a Tangible Impact

You're not just interested in theory; you want to see your work lead to real changes, whether that's a new product, a more efficient process, or a happier customer. You want to know your efforts contribute to the business's future.

Tracking an idea you championed from submission through to a successful pilot that delivers measurable cost savings or revenue.

Learning and Exploring New Things

You thrive on discovering new trends, technologies, and ways of thinking. The idea of constantly learning from experiments and market shifts genuinely excites you, and you're always looking for connections.

Researching a competitor's new service and then running an internal challenge to generate ideas for how we could adapt or improve on it.

What frustrates people
  • Having a well-evaluated idea get sidelined because a senior leader wants their 'pet project' fast-tracked.
  • Dealing with the 'not-invented-here' syndrome where business units reject good ideas just because they didn't originate internally.
  • Seeing great ideas get stuck in 'pilot purgatory' – successful small-scale tests that never get the full investment to scale.
  • The perception that your role is just about managing a 'suggestion box' rather than driving strategic innovation.
What this role does not give you
  • A perfectly linear, predictable career path where every project succeeds.
  • A role where you only work on well-defined, low-risk initiatives.
  • The ability to make unilateral decisions on large-scale investments or strategic direction.
  • A guarantee that every idea you champion will be implemented.

6Who you work with

You'll directly influence the quality and quantity of new ideas entering our innovation pipeline. Your work ensures that employee creativity is channelled effectively, leading to potential new products, services, or process improvements that can genuinely move the business forward. Essentially, you're helping us find the next big thing from within.

Inside the business
  • Innovation Champions (across business units)
  • Product Development Teams
  • Marketing & Communications
  • Departmental Heads (e.g., Sales, Operations)
  • Junior Innovation Coordinators (for informal guidance)
Outside the business
  • Platform Vendors (e.g., Idea Management Software support)
  • External Research Partners (occasionally)

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven experience (2+ years) in a role involving project coordination, programme support, or community management, ideally in a fast-paced environment.
  • Demonstrable experience in organising and facilitating small group meetings or workshops.
  • A solid track record of independently managing tasks or small projects from start to finish.
  • Comfort with data analysis and reporting, even if it's just using Excel to make sense of numbers.
  • Excellent written and verbal communication skills – you'll be writing a lot and talking to people constantly.
  • A genuine interest in innovation, new technologies, and how businesses grow and change.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Idea Management Platform Configuration

As our innovation programmes grow, we'll need to get more out of our platforms. This means moving beyond standard templates to custom workflows and integrations to support more complex challenges.

Custom Workflow Design · API Integrations (Basic) · Advanced Reporting & Analytics · Gamification & Engagement Features

  • This week: Explore your platform's admin settings in detail. What customisation options are available that you haven't used?
  • This month: Identify one manual process related to idea management and research if your platform's advanced features could automate it.
  • Month 2: Work with a platform vendor representative to understand their API capabilities and potential integration points.
  • Month 3: Design a 'dream' custom workflow for a future campaign and present it to your manager for feedback.

Quick win: Find one report you currently export and manipulate in Excel, and see if you can build a custom report directly within the idea management platform to save time.

9Staying current once you are in

What people here do to keep up
  • Attending industry webinars or conferences on innovation management and intrapreneurship.
  • Joining online communities or forums dedicated to innovation best practices.
  • Taking short courses on specific innovation methodologies (e.g., Lean Startup, Business Model Canvas).
  • Reading books and articles on future trends, emerging technologies, and organisational change.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Advanced Prompt Engineering & LLM Integration

AI isn't just a buzzword; it's rapidly changing how we process information and generate content. Competitors are already using tools like ChatGPT and Claude to draft reports, analyse text, and even generate initial business cases in minutes. If you can master this, you'll be significantly more productive and insightful.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Head of Idea Management

2 units that map to this job, from the qualifications that cover it.

  1. Encourage innovation in your teamCambridge OCR · covers 5 of 12 standardsLevel 3
  2. Encourage innovationFocus Awards Limited · covers 3 of 12 standardsLevel 4
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Advanced Prompt Engineering & LLM Integration

AI isn't just a buzzword; it's rapidly changing how we process information and generate content. Competitors are already using tools like ChatGPT and Claude to draft reports, analyse text, and even generate initial business cases in minutes. If you can master this, you'll be significantly more productive and insightful.

  • Context Windows & Token Limits
  • Temperature Settings for Different Tasks
  • RAG (Retrieval Augmented Generation)
  • Output Validation & Hallucination Detection
  • Prompt Chaining for Complex Analysis

Advanced Data Storytelling & Visualisation

We're drowning in data, but what we really need are compelling stories that drive action. Simply presenting charts isn't enough anymore. You'll need to be able to weave a narrative around your insights that convinces busy stakeholders to make decisions.

  • Audience-Centric Reporting
  • Narrative Structure in Data
  • Ethical Data Visualisation
  • Interactive Dashboards
  • Visual Hierarchy & Simplicity

What you’ll use

Skills this role draws on

Technical

  • Design Thinking & Human-Centred Design
  • Lean Startup Methodology
  • Stage-Gate Governance
  • Business Model Innovation
  • Innovation Metrics & Reporting

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Innovation Coordinator / Programme Support

    2-3 years

    Skills to master

    • Mastering administrative tasks, understanding innovation processes, basic data entry and reporting, supporting workshops, and learning stakeholder communication basics.

    You're ready to move on when

    • Consistently delivering high-quality support for multiple campaigns.
    • Proactively identifying and solving minor process issues.
    • Demonstrating a strong grasp of our idea management platform's features.
    • Receiving positive feedback from colleagues on your reliability and helpfulness.
  2. 2

    Junior Project Manager / Project Coordinator

    3-4 years

    Skills to master

    • End-to-end project delivery for small projects, managing timelines and resources, basic risk identification, and stakeholder updates.

    You're ready to move on when

    • Successfully delivering several small projects on time and within scope.
    • Comfortably managing project communications and expectations.
    • Ability to work independently on defined project phases.
    • Demonstrating an interest in the 'why' behind projects, not just the 'how'.
  3. 3

    Marketing / Community Manager

    2-4 years

    Skills to master

    • Engaging and growing online communities, content creation, campaign execution, understanding user behaviour, and reporting on engagement metrics.

    You're ready to move on when

    • Proven ability to increase community engagement and participation.
    • Strong skills in crafting compelling messages and campaigns.
    • Experience in analysing user data to inform strategy.
    • A clear interest in fostering creativity and new ideas within a group.

11Where this role leads

The long view:Your journey here is about more than just a job; it's about building a career where you genuinely shape the future of our business. We're excited to see where you take us, and we'll be here to support you every step of the way.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Head of Idea Management is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

Where it leads

Roles this leads to

The record names a next step, but the catalogue has no page for it yet:

  • Senior Innovation Programme Lead (L3)

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Encourage innovation in your teamLevel 3

Applied to your work in Head of Idea Management

By completing this unit, learners will develop the skills to encourage innovation within their team, demonstrating appropriate behaviours and applying relevant general, industry, and context-specific knowledge.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Head of Idea Management

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Idea Participation RatePercentage of targeted employees who submit at least one idea in a specific campaign.If a campaign targets 500 employees, we'd expect at least 200 submissions. You'll track this in the idea management platform.Achieve 40%+ participation in all targeted idea challenges.
  • Idea Quality ScoreAverage score of ideas based on predefined criteria (e.g., feasibility, market potential, alignment with strategy).After a campaign, if 100 ideas are evaluated, their average score should hit 3.5 or higher. You'll be looking at the scores given by our expert evaluators.Maintain an average quality score of 3.5 out of 5 across all evaluated ideas.
  • Idea-to-Experiment Conversion RatePercentage of qualified ideas that progress from the idea management platform into a formal experiment or pilot project.Out of 100 'qualified' ideas (those that pass initial screening), we'd want to see 15 of them actually get a green light for a small pilot or experiment. This shows we're finding actionable ideas.Achieve a 15% conversion rate for ideas moving to the 'experiment' stage.
  • Review Cycle TimeAverage time taken for a submitted idea to receive its first formal review and feedback.If an idea comes in on Monday, someone should have looked at it and given initial feedback by Thursday. This keeps ideators engaged and shows we're serious.Ensure 95% of submitted ideas receive a first-pass review within 72 hours.
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Head of Idea Management to Senior Innovation Programme Lead (L3), and whatever you decide comes after.

Level 3 · in progressAI Fluency→ Senior Innovation Programme Lead (L3)→ your design
Where this takes you

Your journey here is about more than just a job; it's about building a career where you genuinely shape the future of our business. We're excited to see where you take us, and we'll be here to support you every step of the way.

See Your Progress GrowIllustration
Head of Idea Management
  • Design Thinking & Human-Centred Design
  • Lean Startup Methodology
  • Stage-Gate Governance
  • Business Model Innovation
  • Innovation Metrics & Reporting
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Head of Idea Management is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Senior Innovation Programme Lead (L3)

    3-5 years

    You'll move from owning specific campaigns to leading complex, cross-functional innovation programmes. This means you'll be designing the entire programme, not just running a part of it. You'll also start mentoring junior staff more formally.

    • Innovation Portfolio Management (Basic): Understanding how individual programmes fit into the wider portfolio.
    • Advanced Business Case Development: Building more detailed financial models and ROI projections.
    • Open Innovation Strategy: Designing campaigns to source ideas from outside the company.
    • Advanced Facilitation: Leading large, multi-day workshops with senior participants.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be honest, managing a flood of new ideas can be a bit overwhelming. Sorting, categorising, and giving feedback takes ages. But what if you could offload some of that grunt work to AI? Imagine spending less time on admin and more time on the truly exciting bits: nurturing great ideas and engaging with our brilliant employees.

In this role, AI isn't here to replace your creativity or your human judgment. Instead, it's your smart assistant, taking on the repetitive tasks so you can focus on the strategic and human elements of idea management. You'll still own the process, but you'll have a powerful co-pilot.

Idea Triage & Clustering

Use Natural Language Processing (NLP) to automatically scan, tag, and categorise hundreds of incoming ideas. It can quickly spot duplicates, group similar concepts, and flag ideas that align with our strategic priorities. This means less manual sorting for you.

Thematic Trend Analysis

Let AI dig through our entire idea database to uncover hidden themes and emerging trends. It can highlight a growing number of complaints about a specific process or a cluster of ideas around a new technology that you might otherwise miss. This frees you up for deeper insights.

Rapid Viability Assessment

Use a custom GenAI tool to do initial research on promising ideas. Prompt it to 'Act as a market analyst and summarise the competitive landscape, potential market size, and key risks for an idea about [X].' This dramatically speeds up your initial due diligence.

Empathetic Communication Drafting

GenAI can help you draft communications at scale. Think engaging campaign launch announcements, concise progress updates for stakeholders, and—crucially—thoughtful, respectful rejection notices that explain 'why' and encourage future participation. It makes the tough conversations a bit easier.

Common questions

Common questions

How do you become a Head of Idea Management?

Common routes in include Innovation Coordinator / Programme Support (2-3 years), Junior Project Manager / Project Coordinator (3-4 years) and Marketing / Community Manager (2-4 years). Times vary with prior experience.

Where can a Head of Idea Management progress to?

This role can lead on to Senior Innovation Programme Lead (L3) (3-5 years), depending on the skills you build.

What level is a Head of Idea Management in the UK?

This role aligns to RQF Level 3 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Head of Idea Management?

Increasingly, Advanced Prompt Engineering & LLM Integration and Advanced Data Storytelling & Visualisation. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Head of Idea Management, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 12 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Head of Idea Management: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 3

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Innovation Intrapreneurship

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain here – influencing, managing complex programmes, understanding new business models, and driving change – are highly transferable. You could easily move into Product Management, Strategic Planning, Organisational Development, or even start your own venture. The world's your oyster, really.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.