UK

United Kingdom · Events Experiential Marketing · Entry Level (0-2 years)

Exhibition Assistant

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandEntry Level (0-2 years)
  • Direct reportsNo direct reports
  • Reports toRegional Exhibition Coordinator
  • UK framework levelUsually someone starting out, or keeping a process running

Also advertised as Junior Events Assistant · Marketing Events Support · Exhibition Logistics Support

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Exhibition Assistant

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1What this role really is

This isn't a desk job, honestly. As an Exhibition Assistant, you're the backbone of our regional event presence, making sure everything from the name badges to the demo equipment gets to the right place at the right time. You'll be the person who packs the boxes, tracks the inventory, and helps set up the stand. It's a hands-on role, perfect if you love getting stuck in and seeing your work come to life. You'll work closely with the Exhibition Coordinator, learning the ropes of what it takes to pull off a successful event, from the initial planning stages right through to packing up the last box. Think of yourself as the ultimate support act, making sure our main players can shine.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Event Management Platform (e.g., Cvent, Bizzabo)Intermediate

Managing attendee lists, processing basic registrations, pulling standard reports on who's coming, and building simple event emails using pre-approved templates. You'll be the one making sure the guest list is accurate.

Project Management (e.g., Asana, Monday.com)Intermediate

Updating task statuses, attaching files to tasks, commenting on assignments from your Coordinator, and following pre-built project templates to keep everything on track.

CRM (e.g., Salesforce, HubSpot)Basic

Entering and cleaning lead data after an event, running pre-defined reports on attendee lists, and updating contact records. It's about getting the right info to sales.

Collaboration Suite (e.g., Slack, MS Teams, SharePoint)Intermediate

Actively participating in team channels, managing your personal notifications so you don't miss anything, sharing files correctly, and using basic integrations like getting Asana task alerts in Teams.

Budget & Admin (e.g., Excel, Google Sheets)Intermediate

Populating budget templates with actual costs, using basic formulas like SUM or VLOOKUP to track expenses, and keeping a close eye on spend against individual line items.

Virtual/Hybrid Platform (e.g., On24, Hopin, Zoom Events)Basic

Helping to set up basic webinars, managing attendee Q&A during virtual sessions, and pulling attendance reports. You'll make sure the tech side of virtual events is covered.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Logistics & Shipping ChangesEscalate to Regional Exhibition Coordinator for approval. You'll gather the options, but they'll make the call.Propose solutions and get sign-off from Coordinator. You can make minor adjustments within pre-approved budget.Make decisions within a defined budget (£5K), inform Coordinator of significant changes.
Inventory Ordering & ReplenishmentFlag low stock levels to Coordinator; they'll approve any orders.Initiate re-orders for standard items within budget; get approval for new items or large quantities.Manage inventory budget (£10K), approve all standard orders, recommend new suppliers.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Task Accuracy & Timeliness
The percentage of assigned tasks completed correctly and by their deadline.
Target · 95% accuracy; 100% on-time completion for critical tasks.

All name badges for a 20-person team printed correctly and ready for collection by 9 AM on event day. All shipping labels generated without errors.

Inventory Management Precision
How accurately you track and manage event collateral, ensuring nothing is missing or over-ordered.
Target · Zero instances of missing critical items on-site; less than 2% discrepancy in stock counts.

After a large exhibition, the inventory count of brochures matches the packing list within a 1% margin, and no demo units were left behind.

Logistics Coordination Success Rate
The percentage of shipments and deliveries that arrive at the correct location, on time, and undamaged.
Target · 98% successful deliveries.

For a three-event roadshow, 10 out of 10 deliveries arrived on schedule and intact, with no delays or damaged goods reported.

Expense Report Accuracy
The correctness of submitted expense reports and reconciliation against budget lines.
Target · Less than 5% error rate on expense submissions.

All travel and subsistence expenses for a recent event were submitted with correct receipts and coded to the right budget line, requiring no corrections from Finance.

Team Support & Proactiveness
How well you anticipate team needs and offer help without being asked, making everyone's job easier.
  • Feedback from the Coordinator or sales team mentioning your helpfulness
  • you've already thought of a solution before a problem is fully articulated
  • you're often the first to offer a hand with heavy lifting or tricky tasks.
Organisational Skills & Preparedness
The visible orderliness of your workspace, event kits, and documentation, showing you're always ready.
  • Your event boxes are always neatly packed and clearly labelled
  • you can instantly find any document or item needed
  • your 'emergency kit' is legendary and has saved the day more than once.
Problem-Solving on the Fly
Your ability to calmly find solutions when unexpected issues crop up during an event.
  • You've fixed a wobbly stand with gaffer tape, found a last-minute replacement for a missing item, or calmly navigated a delivery mix-up without escalating unnecessarily.
Learning & Adaptability
Your willingness to learn new processes, adapt to changing plans, and take on feedback.
  • You ask thoughtful questions to understand 'why' we do things a certain way
  • you implement feedback quickly and don't make the same mistake twice
  • you're keen to learn new software or skills.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Seeing Tangible Results

You love the feeling of transforming a pile of boxes into a professional exhibition stand. You get a kick out of ticking off every item on your checklist and seeing the event come together perfectly.

After a long day of setup, you stand back and admire the completed booth, knowing you personally contributed to every detail, from the perfectly placed brochures to the working demo screens.

Being Part of a Team Effort

You enjoy working closely with others, knowing your contribution, however small, helps the whole team succeed. You thrive in an environment where everyone pulls together.

When the sales team thanks you for having all their materials ready and the stand looking sharp, you feel a genuine sense of accomplishment as part of a collective win.

Variety & New Experiences

You don't want to do the same thing every day. You enjoy the travel, meeting new people, and the different challenges each event brings, even if some tasks are repetitive.

One week you're in Manchester setting up a tech show, the next you're in Bristol helping with a finance conference. The change of scenery and tasks keeps you engaged.

What frustrates people
  • The physical and mental exhaustion after being 'on' and on your feet for 14 hours a day, for three or four days straight. It's tough, no two ways about it.
  • Chasing down sales leaders for their presentation slides five minutes before their session starts – yes, it happens.
  • The sales team arriving late for their booth duty, or worse, not showing up at all, leaving you to scan badges and talk to prospects (which isn't your main job!).
  • Having your carefully planned budget eviscerated by last-minute shipping costs or unexpected drayage fees – it's a constant battle.
  • The sinking feeling when the conference centre Wi-Fi goes down during a live product demo, and you're the one trying to find the IT support.
  • Stakeholders adding 'one more small thing' to the scope a week out from the event, completely disrupting your meticulously planned timeline, and you're the one who has to make it happen.
  • Spending hours on post-event tasks like packing up, only to feel like the 'glamorous' part of the event is over, and it's just hard work left.
What this role does not give you
  • High-level strategic decision-making (not yet, anyway).
  • A predictable 9-to-5 schedule, especially around event times.
  • A quiet, solitary work environment; you'll be interacting with lots of people.
  • The ability to completely avoid manual, sometimes tedious, tasks.

6Who you work with

Your meticulous work ensures our brand presence at regional events is professional, well-equipped, and efficient. You directly contribute to the smooth running of our exhibition stands, which in turn helps our sales and marketing teams make a strong impression and capture leads. Essentially, you're helping us put our best foot forward every time we show up.

Inside the business
  • Regional Exhibition Coordinator (your direct manager)
  • Sales Team (who you'll support at events)
  • Marketing Team (who design the campaigns and collateral)
  • Finance Department (for expense claims and invoices)
Outside the business
  • Exhibition Organisers (the people running the show)
  • Venue Staff (who you'll work with on-site)
  • Logistics & Shipping Companies (who move our equipment)
  • Suppliers (for things like print, giveaways, stand builders)

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • A genuine 'can-do' attitude and willingness to get stuck in, no matter the task.
  • A solid grasp of basic computer skills, including email, word processing, and spreadsheets.
  • Excellent organisational skills – you're the kind of person who makes lists for your lists.
  • The ability to work effectively as part of a team, supporting others and communicating clearly.
  • A full UK driving licence (or equivalent) and willingness to travel to event locations, as this role involves being on the road quite a bit.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Event Platform Configuration

As you gain experience, you'll move beyond basic data entry to helping configure more complex aspects of our event management platforms, like setting up custom registration fields or simple reporting dashboards.

Customising registration forms and fields. · Building basic event websites using templates. · Creating simple attendee segments for targeted com · Generating more detailed attendance and engagement

  • This week: Explore all the settings and options within our current event management platform (e.g., Cvent).
  • This month: Ask your Coordinator to walk you through how they set up a new event within the platform.
  • Month 2: Practice building a dummy event page and registration form in a test environment.
  • Month 3: Take an online course on 'Advanced Features of [Our Event Platform]'.

Quick win: Offer to take over the management of a smaller internal event's registration from start to finish, using the platform's full capabilities.

Enhanced Spreadsheet Automation

You'll move beyond basic formulas to using more powerful spreadsheet features to automate tasks like budget tracking, inventory management, and data reconciliation, saving significant time.

Using advanced formulas (e.g., INDEX/MATCH, SUMIFS · Creating basic pivot tables for data analysis. · Data validation to prevent errors. · Simple macros for repetitive tasks.

  • This week: Learn one new Excel/Google Sheets formula every day and try to apply it to a current task.
  • This month: Take an online course on 'Intermediate Excel for Business'.
  • Month 2: Try to build a small, automated inventory tracker using conditional formatting and simple formulas.
  • Month 3: Offer to help your Coordinator streamline one of their existing spreadsheets.

Quick win: Set up conditional formatting on your expense tracker to highlight over-budget items or approaching deadlines. It's a small change with immediate visual impact.

9Staying current once you are in

What people here do to keep up
  • Attend industry webinars and online courses on event logistics or marketing basics.
  • Shadow your Regional Exhibition Coordinator to understand more complex aspects of event planning.
  • Seek feedback regularly from your manager and colleagues to identify areas for growth.
  • Join relevant online communities or LinkedIn groups for event professionals to learn from peers.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: AI-Assisted Task Management

AI tools are getting smarter at helping with routine admin, from drafting emails to summarising documents. Assistants who can use these tools effectively will be able to handle more tasks and free up time for more interesting work.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Assisted Task Management

AI tools are getting smarter at helping with routine admin, from drafting emails to summarising documents. Assistants who can use these tools effectively will be able to handle more tasks and free up time for more interesting work.

  • Prompt engineering for clear instructions to AI.
  • Using AI for drafting routine communications (e.g.
  • Summarising long documents or meeting notes with A
  • AI tools for basic data categorisation (e.g., sort

Basic Hybrid Event Support

Hybrid events (part in-person, part virtual) are here to stay. Even as an assistant, you'll need to understand how to support both sides, from managing virtual attendees to helping with basic streaming setups.

  • Understanding virtual event platforms (e.g., Zoom
  • Basic troubleshooting for virtual attendees (e.g.,
  • Managing virtual Q&A and polls.
  • Coordinating virtual speakers and their tech check

What you’ll use

Skills this role draws on

Technical

  • Basic Run of Show (ROS) Understanding
  • Supplier & Vendor Support
  • Lead Capture & Data Entry
  • Venue Logistics Familiarity

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Events Internship / Apprenticeship

    6-12 months

    Skills to master

    • Basic event administration, on-site support, supplier communication, inventory management.

    You're ready to move on when

    • Successfully managed all administrative tasks for 2-3 small events.
    • Received positive feedback on reliability and attention to detail.
    • Demonstrated initiative in learning new event processes.
  2. 2

    Customer Service / Administrative Assistant Role

    1-2 years

    Skills to master

    • Strong organisational skills, clear communication, problem-solving, managing multiple tasks under pressure.

    You're ready to move on when

    • Proven ability to manage complex schedules or administrative projects.
    • Excellent track record in customer or client communication.
    • Comfortable with office software and data entry.
  3. 3

    Retail / Hospitality Role

    1-3 years

    Skills to master

    • Customer interaction, problem-solving on the spot, working in a fast-paced environment, managing stock/inventory.

    You're ready to move on when

    • Experience with high-pressure customer service situations.
    • Demonstrated ability to manage physical stock and displays.
    • Strong work ethic and ability to be on your feet for long periods.

11Where this role leads

The long view:Your journey starts here, but where it goes is really up to you. We're committed to providing the opportunities and support for you to build a fantastic career, whether that's becoming a leader in events or taking your skills elsewhere. The most important thing is to learn, grow, and enjoy the ride!

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Exhibition Assistant is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

Where it leads

Roles this leads to

The record names a next step, but the catalogue has no page for it yet:

  • Regional Exhibition Coordinator (Level 2)

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Support the organisation of creative or cultural events or exhibitionsLevel 2

Applied to your work in Exhibition Assistant

This unit aims to enable learners to support the organisation of creative or cultural events and exhibitions, including planning, operation, and providing information for evaluation purposes.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Exhibition Assistant

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Task Accuracy & TimelinessThe percentage of assigned tasks completed correctly and by their deadline.All name badges for a 20-person team printed correctly and ready for collection by 9 AM on event day. All shipping labels generated without errors.95% accuracy; 100% on-time completion for critical tasks.
  • Inventory Management PrecisionHow accurately you track and manage event collateral, ensuring nothing is missing or over-ordered.After a large exhibition, the inventory count of brochures matches the packing list within a 1% margin, and no demo units were left behind.Zero instances of missing critical items on-site; less than 2% discrepancy in stock counts.
  • Logistics Coordination Success RateThe percentage of shipments and deliveries that arrive at the correct location, on time, and undamaged.For a three-event roadshow, 10 out of 10 deliveries arrived on schedule and intact, with no delays or damaged goods reported.98% successful deliveries.
  • Expense Report AccuracyThe correctness of submitted expense reports and reconciliation against budget lines.All travel and subsistence expenses for a recent event were submitted with correct receipts and coded to the right budget line, requiring no corrections from Finance.Less than 5% error rate on expense submissions.
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Exhibition Assistant to Regional Exhibition Coordinator (Level 2), and whatever you decide comes after.

Level 2 · in progressAI Fluency→ Regional Exhibition Coordinator (Level 2)→ your design
Where this takes you

Your journey starts here, but where it goes is really up to you. We're committed to providing the opportunities and support for you to build a fantastic career, whether that's becoming a leader in events or taking your skills elsewhere. The most important thing is to learn, grow, and enjoy the ride!

See Your Progress GrowIllustration
Exhibition Assistant
  • Basic Run of Show (ROS) Understanding
  • Supplier & Vendor Support
  • Lead Capture & Data Entry
  • Venue Logistics Familiarity
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Exhibition Assistant is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Regional Exhibition Coordinator (Level 2)

    2-3 years

    You'll move from supporting tasks to owning specific deliverables and managing smaller projects independently.

    • Managing smaller vendor relationships end-to-end (e.g., catering, local print shops).
    • Coordinating full shipping logistics for individual events.
    • Taking ownership of specific event workstreams (e.g., staff registration, collateral ordering).
    • Creating basic post-event reports and summaries.
Working with AI on the job

Working with AI

Where AI is starting to help

Imagine having a super-smart assistant that handles all the boring, repetitive parts of your job. That's what AI can do for you in events. We're not talking about robots running the show (yet!), but clever tools that speed up your admin, research, and communication, letting you focus on the fun, hands-on stuff.

In the world of exhibitions, every minute counts. From coordinating dozens of suppliers to managing endless guest lists, there's a lot of detail to track. AI won't replace your crucial role in making events happen, but it will certainly make you more efficient. Think of it as a smart co-pilot for your daily tasks, helping you get through the admin quicker so you can spend more time on-site, making things perfect.

Vendor Comms Automation

Use AI to draft routine emails for vendor coordination, like initial RFPs, logistics confirmations, or post-event thank you notes. It can pull details from your project plan to populate templates automatically, saving you loads of typing time.

Sentiment Analysis Accelerator

After an event, feed all those post-event survey comments and social media mentions into an AI tool. It'll instantly categorise feedback, identify key themes (positive or negative), and highlight actionable suggestions, saving you hours of manual reading and summarising.

Smart Venue Scout

Need to find a new venue? Use an AI-powered assistant to research and create a shortlist. Just give it your criteria – 'capacity for 500, near London Euston, needs breakout rooms, good catering' – and it'll give you a ranked list in minutes, complete with key info.

Run-of-Show First Draft Generator

Give an AI tool your event's key parameters (start/end times, session list, speaker names, break times), and it can generate a structured, formatted first draft of your 'Run of Show' (ROS). You'll still refine it, but it gets you a massive head start.

Common questions

Common questions

How do you become an Exhibition Assistant?

Common routes in include Events Internship / Apprenticeship (6-12 months), Customer Service / Administrative Assistant Role (1-2 years) and Retail / Hospitality Role (1-3 years). Times vary with prior experience.

Where can an Exhibition Assistant progress to?

This role can lead on to Regional Exhibition Coordinator (Level 2) (2-3 years), depending on the skills you build.

What level is an Exhibition Assistant in the UK?

This role aligns to RQF Level 2 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for an Exhibition Assistant?

Increasingly, AI-Assisted Task Management and Basic Hybrid Event Support. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows an Exhibition Assistant, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 10 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming an Exhibition Assistant: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 2

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Events Experiential Marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain in this role—organisation, logistics, project support, vendor coordination, and working under pressure—are highly transferable. You could move into broader marketing roles, project management in other industries, or even operations management. The events industry itself is huge, so you could also move to an agency, a venue, or a different type of event company.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.