United Kingdom · Customer Service · Principal/Manager (12-16 years)

Customer Service Training Manager

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandPrincipal/Manager (12-16 years)
  • Direct reports3-5 reports
  • Reports toHead of Customer Service Operations
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Learning & Development Manager, Customer Service · Head of Customer Service Training · Service Enablement Manager · Training Programme Manager, CS

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Customer Service Training Manager

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1What this role really is

This role is about leading our Customer Service training team. You'll be the one making sure our agents—from new hires to seasoned pros—have the skills and knowledge they need to give our customers a brilliant experience. Honestly, it's about building a learning culture, not just running classes. You'll manage the people who deliver the training, shape what they teach, and prove it actually makes a difference to our customers and our business.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Learning Management System (LMS) - e.g., Lessonly, DoceboStrategic

You'll lead the vendor selection, define the enterprise-wide LMS strategy, manage the budget, and ensure it integrates effectively with other systems (like HRIS). You'll also use it to track team performance and programme effectiveness.

Content Authoring Tools - e.g., Articulate 360, CamtasiaArchitect

You'll set the content development standards and templates for your entire team. You'll evaluate and onboard new authoring technologies and ensure the team is using them efficiently and effectively to create engaging content.

CRM / Service Desk - e.g., Salesforce Service Cloud, ZendeskStrategic

You'll influence CRM configuration decisions based on agent usability and training impact. You'll link CRM data (e.g., case resolution times, customer contact reasons) directly to learning outcomes and training needs.

Knowledge Management Systems - e.g., Confluence, GuruStrategic

You'll own the enterprise knowledge management strategy for Customer Service. You'll champion a culture of knowledge sharing and ensure the knowledge base is a central, accurate, and easily accessible resource for agents, directly impacting training effectiveness.

Quality Assurance (QA) Platforms - e.g., Klaus, MaestroQAStrategic

You'll integrate the QA programme with the overall training and performance management strategy, creating a continuous improvement loop. You'll use QA insights to identify systemic training gaps and measure the impact of your programmes.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Training Programme Design & MethodologyFollows established templates and methods, decisions reviewed by trainer.Chooses appropriate methods for routine topics, consults on new approaches.Designs complex programmes, recommends new methodologies, consults on strategic fit.
Budget Allocation (within training function)No budget authority, escalates all spend requests.Requests minor resources, approval needed for anything over £100.Recommends spend up to £5K, requires manager approval.
Team Hiring & Performance ManagementNo direct reports, provides peer feedback.No direct reports, informally mentors junior trainers.Mentors 1-2 junior trainers, provides formal input on their performance.
Stakeholder Engagement & CommunicationCommunicates with immediate team and supervisor.Communicates training updates to team leaders, responds to requests.Proactively engages with functional leads, presents programme updates.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

New Hire Ramp Time Reduction
The time it takes for a new agent to hit full productivity targets (e.g., average handle time, QA scores).
Target · Decrease average ramp time by 15% year-over-year.

If new hires currently take 8 weeks to hit target, you'll aim to get that down to 6.8 weeks within a year, while maintaining quality.

Post-Training QA Score Lift
The measurable improvement in Quality Assurance scores for agents on specific topics after targeted training interventions.
Target · Achieve a >10% improvement in QA scores on relevant behaviours within 30 days post-training.

After a 'De-escalation' workshop, agents' scores for 'Empathy & De-escalation' on QA forms should jump from, say, 70% to 80% or higher.

Agent Attrition Reduction (Training-Related)
The impact of effective training and development programmes on reducing the number of agents leaving the company, particularly regrettable attrition.
Target · Contribute to a >10% reduction in regrettable agent attrition annually.

If 20% of new hires currently leave within 6 months due to feeling unprepared, your programmes should help bring that down to 18% or less.

Training Programme ROI
The return on investment for major training initiatives, linking training spend to business gains in efficiency or CSAT.
Target · Demonstrate a >3:1 return on investment for key strategic training programmes.

Spending £50K on a new product training programme that leads to £150K in reduced support costs or increased sales conversion for that product.

Trainer Team Effectiveness & Morale
How well your team of trainers is performing, their development, and their overall engagement.
  • Regular 1-on-1s show clear development goals, positive feedback from agents on trainer quality, low team attrition, proactive problem-solving from your team, and strong internal collaboration.
Stakeholder Trust & Collaboration
Your ability to build strong relationships with Customer Service management, Product, and other teams, ensuring training is aligned with business needs.
  • You're proactively consulted on new product launches or policy changes, other departments seek your team's input, joint planning sessions are productive, and feedback loops are established and acted upon.
Learning Culture Development
Fostering an environment where continuous learning is valued and actively pursued by agents and managers.
  • Agents actively seek out additional learning, managers consistently coach to training outcomes, knowledge base usage is high, and there's a buzz around new learning opportunities.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Building and Developing a High-Performing Team

You'll spend a good chunk of your week in 1-on-1s with your trainers, coaching them through difficult situations, helping them design better modules, and celebrating their wins. You'll get a real kick out of seeing them improve.

A trainer comes to you with a challenge about a disengaged class, and you help them brainstorm new activities, then see them successfully implement it the next day.

Driving Tangible Business Impact Through Learning

You're constantly looking at the metrics—CSAT, AHT, agent retention—and thinking about how your team's training programmes can move those numbers. Seeing a direct correlation between a new module and improved agent performance will be a huge win for you.

You launch a training on a new product feature, and within a month, you see a significant reduction in support tickets related to that feature, proving the training worked.

Shaping Strategy and Owning a Key Function

You'll be setting the direction for all Customer Service training, deciding what's important, what resources are needed, and how to measure success. You'll have significant autonomy to build out the function as you see fit.

You'll present your annual training roadmap and budget to the Head of Customer Service, justifying your plans and getting buy-in for your vision.

What frustrates people
  • Dealing with budget constraints when you know more resources would make a huge difference.
  • Having to justify the value of training constantly to stakeholders who only see it as a cost.
  • Managing team members who aren't performing, which is never easy.
  • The constant tension between speed (getting agents on the phones) and quality (making sure they're actually ready).
  • When a fantastic training programme you've built gets undermined by poor management follow-through on the floor.
What this role does not give you
  • Daily, hands-on delivery of training sessions yourself (you'll be leading the team that does this).
  • A purely creative role with no budget or people management responsibilities.
  • An environment where every single training idea you have gets implemented without challenge.
  • A 'set it and forget it' approach to learning; it's constant iteration and improvement.

6Who you work with

This role directly impacts our customer experience, agent productivity, and retention. A well-trained team means fewer errors, faster resolution times, and happier customers who stick around. You're effectively building the capability of our frontline staff, which is crucial for our brand reputation and operational efficiency. You'll also play a big part in reducing agent attrition by making sure they feel supported and equipped to do their jobs well.

Inside the business
  • Head of Customer Service Operations
  • Customer Service Team Leaders & Managers
  • Product Management (for new feature training)
  • Marketing (for brand messaging and campaigns)
  • HR & Talent Acquisition (for hiring and onboarding)
  • Quality Assurance Lead
Outside the business
  • LMS vendors
  • Content authoring tool providers
  • Industry training bodies

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • Proven experience (at least 3-5 years) leading and managing a team of trainers or L&D professionals, not just being a senior individual contributor.
  • Demonstrable experience in designing, developing, and implementing large-scale training programmes, ideally within a fast-paced Customer Service environment.
  • A solid track record of using data and metrics to measure training effectiveness and demonstrate ROI.
  • Strong understanding of adult learning principles and instructional design methodologies.
  • Excellent communication, presentation, and stakeholder management skills, with experience influencing senior leaders.
  • Budget management experience (even if it was a smaller budget, you need to show you understand the principles).

8What to practise next

Where the job is going, and what to do about it starting this week.

Virtual Reality (VR) / Augmented Reality (AR) for Training

While not mainstream yet for all CS training, VR/AR offers immersive, risk-free environments for practicing complex scenarios like de-escalation, handling highly emotional customers, or navigating new systems. It can significantly reduce the learning curve for certain skills.

Immersive Scenario Design · Haptic Feedback & Emotional Realism · Scalability & Cost-Effectiveness

  • This month: Watch a few YouTube videos on VR/AR training applications in customer service or healthcare.
  • Next quarter: Attend a webinar or virtual conference on immersive learning technologies.
  • Month 6: Identify one specific, high-stakes training scenario where VR/AR could offer a unique advantage and research potential solutions.
  • Ongoing: Keep an eye on the hardware and software developments in this space.

Quick win: Look for existing VR/AR training demos online or try a simple VR experience yourself to understand the technology's potential.

9Staying current once you are in

What people here do to keep up
  • Regularly attend industry conferences (e.g., Learning Technologies, Customer Contact Expo) to stay abreast of trends.
  • Participate in online forums or communities for L&D managers and Customer Service leaders.
  • Read books and articles on leadership, organisational development, and the future of work.
  • Seek out opportunities to mentor junior professionals within the L&D space.
  • Take courses on advanced data analytics or business intelligence to strengthen your reporting capabilities.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: AI-Powered Learning Personalisation & Adaptive Paths

Customers expect personalised experiences, and so will our agents. AI can tailor learning content and paths based on an individual agent's performance data, learning style, and specific skill gaps. This moves us away from 'one-size-fits-all' training, making it far more effective and efficient.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Customer Service Training Manager

2 units that map to this job, from the qualifications that cover it.

  1. Lead a team to improve customer serviceCambridge OCR · covers 2 of 10 standardsLevel 3
  2. Team Leading in Customer ServicePearson Education Ltd · covers 1 of 10 standardsLevel 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Powered Learning Personalisation & Adaptive Paths

Customers expect personalised experiences, and so will our agents. AI can tailor learning content and paths based on an individual agent's performance data, learning style, and specific skill gaps. This moves us away from 'one-size-fits-all' training, making it far more effective and efficient.

  • Adaptive Learning Platforms
  • AI-Driven Skill Gap Identification
  • Content Curation with AI
  • Ethical AI in Learning

Learning Analytics & Data Storytelling

Simply reporting completion rates isn't enough anymore. You'll need to go deeper into learning data, connecting it to business outcomes, and then telling a compelling story about the impact of your training. This is how you secure budget and executive buy-in.

  • Learning Record Stores (LRS) & xAPI
  • Correlation vs. Causation in L&D
  • Data Visualisation for L&D
  • Business Impact Reporting

What you’ll use

Skills this role draws on

Technical

  • ADDIE Model (Analysis, Design, Development, Implementation, Evaluation)
  • Kirkpatrick's Four-Level Training Evaluation
  • Adult Learning Theory (Andragogy)
  • Needs & Gap Analysis
  • Instructional Design Principles

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Lead Trainer / Instructional Designer (L4)

    3-5 years at L4

    Skills to master

    • Mastering large-scale curriculum design, formal needs analysis, project management for training initiatives, and demonstrating informal leadership over other trainers.

    You're ready to move on when

    • Successfully led multiple complex training programmes from start to finish.
    • Consistently received feedback on your ability to mentor and guide junior trainers.
    • Proactively identified and solved systemic training issues, not just individual ones.
    • Demonstrated strong data analysis skills to prove training impact.
  2. 2

    Manager, L&D (from another department/company)

    Varies, usually 2-4 years in a similar managerial role

    Skills to master

    • Translating L&D management experience to a Customer Service context, understanding our specific operational metrics, and quickly building credibility with CS leadership.

    You're ready to move on when

    • Proven track record of managing a team and budget in a different L&D function.
    • Strong understanding of contact centre dynamics and challenges (even if not direct experience).
    • Excellent stakeholder management skills, with experience influencing cross-functional teams.
    • Ability to quickly learn new business processes and product knowledge.

11Where this role leads

The long view:This role isn't just a job; it's a stepping stone to a significant career in leadership. We're looking for someone who sees the bigger picture, wants to make a real impact, and is excited about growing both themselves and their team. If that sounds like you, let's chat.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Customer Service Training Manager is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Lead a team to improve customer serviceLevel 3

Applied to your work in Customer Service Training Manager

By completing this unit, learners will be able to plan and organise team work, provide support, and review performance, ultimately leading a team to improve customer service delivery.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Customer Service Training Manager

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • New Hire Ramp Time ReductionThe time it takes for a new agent to hit full productivity targets (e.g., average handle time, QA scores).If new hires currently take 8 weeks to hit target, you'll aim to get that down to 6.8 weeks within a year, while maintaining quality.Decrease average ramp time by 15% year-over-year.
  • Post-Training QA Score LiftThe measurable improvement in Quality Assurance scores for agents on specific topics after targeted training interventions.After a 'De-escalation' workshop, agents' scores for 'Empathy & De-escalation' on QA forms should jump from, say, 70% to 80% or higher.Achieve a >10% improvement in QA scores on relevant behaviours within 30 days post-training.
  • Agent Attrition Reduction (Training-Related)The impact of effective training and development programmes on reducing the number of agents leaving the company, particularly regrettable attrition.If 20% of new hires currently leave within 6 months due to feeling unprepared, your programmes should help bring that down to 18% or less.Contribute to a >10% reduction in regrettable agent attrition annually.
  • Training Programme ROIThe return on investment for major training initiatives, linking training spend to business gains in efficiency or CSAT.Spending £50K on a new product training programme that leads to £150K in reduced support costs or increased sales conversion for that product.Demonstrate a >3:1 return on investment for key strategic training programmes.
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Customer Service Training Manager to Director of Service Enablement & Quality (L6), and whatever you decide comes after.

Level 5 · in progressAI Fluency→ Director of Service Enablement & Quality (L6)→ your design
Where this takes you

This role isn't just a job; it's a stepping stone to a significant career in leadership. We're looking for someone who sees the bigger picture, wants to make a real impact, and is excited about growing both themselves and their team. If that sounds like you, let's chat.

See Your Progress GrowIllustration
Customer Service Training Manager
  • ADDIE Model (Analysis, Design, Development, Implementation, Evaluation)
  • Kirkpatrick's Four-Level Training Evaluation
  • Adult Learning Theory (Andragogy)
  • Needs & Gap Analysis
  • Instructional Design Principles
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Customer Service Training Manager is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Move from managing the training function to owning the entire agent lifecycle strategy, including Quality Assurance and Knowledge Management.

    • Deep expertise in Quality Assurance methodologies and calibration.
    • Advanced knowledge management strategy and governance.
    • Vendor management for enterprise-level tools (e.g., CRM, QA platforms).
    • Data analytics for correlating performance across multiple agent lifecycle stages.
Working with AI on the job

Working with AI

Where AI is starting to help

As a Customer Service Training Manager, your plate is always full. You're juggling team management, strategic planning, budget oversight, and making sure everyone's learning. What if you could give your team back hours every week, letting them focus on what truly matters: engaging with agents and building brilliant content? AI isn't here to replace your trainers; it's here to make them incredibly efficient, and frankly, make your life easier.

We're investing in AI tools to help our L&D team work smarter, not harder. This means less time on the tedious bits and more time on high-impact activities. You'll be leading the charge on how your team uses these tools, setting the standard and seeing the real-world benefits.

Automated Content & Scenario Generation

Imagine your trainers feeding an AI tool a new product spec or a knowledge base article, and it instantly spits out a first draft of a quiz, flashcards, or a dozen realistic role-play scenarios. This isn't just a time-saver; it ensures consistency and broadens the range of practice agents get. Your team can then refine, not create from scratch.

AI-Powered Needs & Gap Analysis

Instead of manually sifting through hundreds of support tickets or QA scores, you can point an AI at the data. It'll quickly identify the most common agent errors, customer pain points, or knowledge gaps, giving you a clear, data-driven picture of where training is most needed. This means you're always tackling the highest-impact issues.

Curriculum Research & Outline Drafting

Need to build a new module on 'Advanced De-escalation Techniques'? Ask an AI to research industry best practices, summarise key theories, and even draft a workshop outline with learning objectives and activity ideas. Your trainers can then focus on bringing that outline to life with their expertise, rather than hours of initial research.

Personalised Coaching Co-Pilot

This is a game-changer for your trainers. An AI tool can analyse an agent's recent interactions (calls, chats, emails) and provide your trainers with a pre-built coaching brief. It highlights specific examples of success and areas for improvement, complete with suggested coaching questions. This makes 1-on-1s more targeted and efficient, freeing up your trainers for more hands-on support.

Common questions

Common questions

How do you become a Customer Service Training Manager?

Common routes in include Lead Trainer / Instructional Designer (L4) (3-5 years at L4) and Manager, L&D (from another department/company) (Varies, usually 2-4 years in a similar managerial role). Times vary with prior experience.

Where can a Customer Service Training Manager progress to?

This role can lead on to Director of Service Enablement & Quality (L6) (3-5 years as Training Manager), depending on the skills you build.

What level is a Customer Service Training Manager in the UK?

This role aligns to RQF Level 5 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Customer Service Training Manager?

Increasingly, AI-Powered Learning Personalisation & Adaptive Paths and Learning Analytics & Data Storytelling. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Customer Service Training Manager, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 10 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Customer Service Training Manager: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Customer Service

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain in this role—people management, strategic L&D, data-driven decision-making, and stakeholder influence—are highly transferable. You could easily move into L&D leadership roles in other sectors like FinTech, Retail, or Healthcare, or even transition into broader HR leadership positions.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.