The scoreboard, honestly: the hard targets, how often each one is actually looked at,
and the quiet human signals that never make it onto a dashboard.
Customer Satisfaction (CSAT)
The average satisfaction score from customers you've helped.
Target · >95%If you handle 100 tickets, we'd expect at least 95 of those customers to rate their experience with you as 'satisfied' or 'very satisfied'.
First Contact Resolution (FCR)
The percentage of customer issues you resolve in a single interaction, without needing a follow-up or transfer.
Target · >80%Out of 100 complex issues you pick up, you'd aim to sort 80 of them completely on the first go, meaning the customer doesn't need to get back in touch about the same thing.
SLA Adherence for Complex Cases
How often you meet the agreed-upon response and resolution times for more involved customer issues.
Target · >98%If our SLA for a critical bug is 'respond within 1 hour, resolve within 4', you'd hit those targets 98 times out of 100 for the cases you own.
Knowledge Base Contributions
The number of new articles or significant updates you make to our internal and external knowledge bases, based on recurring issues.
Target · 2-3 articles/updates per monthAfter seeing the same tricky question come up three times, you'd write a clear guide on how to solve it, saving future agents (and customers) time.
Problem-Solving Effectiveness
How well you get to the root cause of an issue, rather than just patching over symptoms. This means you're identifying underlying problems, not just closing tickets.
- Your manager will look for examples where you've used Root Cause Analysis (RCA) to uncover a product bug or a process gap. You'll be praised for suggesting a fix that stops the problem from happening again, not just for dealing with the immediate fallout. They'll also check if your solutions actually stick.
Customer Advocacy & De-escalation
Your ability to turn a frustrated customer around, making them feel heard and valued, even when things are going wrong. It's about protecting our relationship with them.
- We'll review call recordings and ticket histories. We're looking for you to apply de-escalation techniques effectively, showing empathy, and finding fair solutions. Positive comments in customer feedback (even if the issue itself wasn't perfect) that specifically mention your helpfulness will be a big win.
Contribution to Team Knowledge & Mentorship
How much you help your colleagues get better at their jobs, sharing what you know and helping them out when they're stuck.
- Your peers will come to you for advice. You'll be seen helping new joiners understand tricky policies or systems. Your manager will notice if you're actively participating in team discussions, sharing insights from your complex cases, and perhaps even running a quick 'how-to' session for the team.
Process Improvement Identification
Your knack for spotting where our internal processes are clunky or broken, and then suggesting sensible ways to make them better.
- You'll bring specific examples of inefficient workflows to your manager or team meetings. You won't just complain
- you'll come with ideas for how we could do things differently, whether it's a new macro in Zendesk or a tweak to our escalation path. We'll track if your suggestions lead to actual changes.