The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
University Graduate (Comms/Journalism/English)
0-1 year post-graduationSkills to master
- Translating academic writing into business comms, understanding corporate tone of voice, time management in a professional setting, basic media monitoring tools.
You're ready to move on when
- Successfully completed a relevant internship or placement during studies.
- Can demonstrate strong written communication skills through a portfolio or writing samples.
- Shows eagerness to learn and adapt to corporate processes.
- 2
Apprenticeship in PR/Marketing
Upon completion of a Level 3 or 4 apprenticeshipSkills to master
- Practical application of comms theory, client/stakeholder interaction, project support, working within agency or in-house structures.
You're ready to move on when
- Has a solid understanding of comms fundamentals from their apprenticeship.
- Can demonstrate experience in supporting comms activities (e.g., social media, content creation).
- Received positive feedback from line managers during their apprenticeship.
- 3
Transfer from Administrative/Support Role
1-2 years in a previous administrative role with comms exposureSkills to master
- Professional communication, organisational skills, internal stakeholder management, learning specific comms tools and methodologies.
You're ready to move on when
- Has a track record of excellent organisation and attention to detail.
- Demonstrated interest in comms (e.g., volunteered for internal comms tasks, managed social media for a small group).
- Strong written and verbal communication skills from previous role.