City and Guilds of London Institute · RQF Level 2

City & Guilds Level 2 NVQ in Sales

You don’t just earn this. You learn to use it, one-to-one, on your own real work.

  • LevelRQF Level 2
  • Total credits4
  • Guided learning26 hours
  • Units in this qualification15

Awarded by City and Guilds of London Institute · on the Ofqual register

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What you’ll learn

What each unit actually teaches you to do

This Level 2 NVQ enables learners to develop skills in sales. Competence is developed in areas such as processing orders, improving performance, and identifying sales leads. It is intended for individuals working in a sales environment.

These are the units City and Guilds of London Institute registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.

Appraise Goods for Part ExchangeReal unit · City and Guilds of London Institute
You'll develop the ability to appraise goods for part exchange accurately. The unit covers identifying suitable goods, assessing market value, considering influencing factors, and recording appraisal information in line with organisational policy.

What you'll be able to do

  • Identify goods that are suitable for part exchange.
  • Appraise goods accurately to determine their current market value.
  • Understand the various factors that can affect the value of goods offered for part exchange.
  • Record all relevant appraisal information clearly and accurately.
Continuously Improve Own Sales PerformanceReal unit · City and Guilds of London Institute
You'll learn to continuously improve their own sales performance. This includes analysing sales data, identifying trends and areas for improvement, implementing actions, and understanding the importance of ongoing performance enhancement.

What you'll be able to do

  • Understand various methods that can be used to improve sales performance.
  • Analyse own sales data to identify trends and areas for improvement.
  • Identify specific areas for improvement in own sales performance.
  • Implement improvement actions to enhance own sales performance.
  • Understand the importance of continuous improvement in maintaining and enhancing sales performance.
Contribute to Effective WorkingReal unit · City and Guilds of London Institute
This unit provides knowledge of effective working practices, including communication and teamwork. You'll learn to collabourate with colleagues and follow workplace procedures to contribute positively to organisational goals.

What you'll be able to do

  • Understand the importance of effective working in a team and the impact on organisational success
  • Communicate effectively with colleagues and customers, using appropriate methods and language
  • Work collaboratively with colleagues to achieve common goals and objectives
  • Follow workplace procedures and policies to ensure consistency and compliance
Contribute to Maintaining Effective Customer ServicesReal unit · City and Guilds of London Institute
This unit covers customer service standards and the importance of maintaining them. You'll learn to contribute to a positive environment, monitor feedback, and identify areas for service improvement.

What you'll be able to do

  • Understand the established standards for delivering effective customer service within an organisation
  • Contribute to creating and maintaining a positive and supportive work environment for colleagues and customers
  • Monitor customer feedback through various channels to identify trends and issues
  • Identify areas where customer service can be improved based on feedback and performance data
Develop and Maintain Positive Working Relationships with CustomersReal unit · City and Guilds of London Institute
This unit focuses on developing and maintaining positive working relationships with customers. You'll understand the benefits of effective communication, build rapport, and sustain positive interactions to support business success.

What you'll be able to do

  • Understand the importance of developing and maintaining positive working relationships with customers.
  • Communicate effectively with customers using appropriate verbal and non-verbal communication techniques.
  • Build rapport with customers to establish trust and understanding.
  • Maintain positive working relationships with customers over time.
Follow Up and Action Sales LeadsReal unit · City and Guilds of London Institute
You'll understand the sales process and the importance of managing sales leads. The unit develops skills to identify, follow up, and action leads promptly, building relationships to progress potential customers through the sales cycle.

What you'll be able to do

  • Understand the sales process from initial contact to closing the sale
  • Identify sales leads from various sources, such as inquiries and referrals
  • Follow up sales leads promptly and professionally, building rapport with potential customers
  • Action sales leads, progressing them through the sales pipeline
  • Understand the importance of lead management in achieving sales targets and business growth
Help Customers Use Products and ServicesReal unit · City and Guilds of London Institute
You'll understand product and service features and benefits, and develop skills to help customers use them effectively. The unit includes troubleshooting common issues and communicating product advantages clearly.

What you'll be able to do

  • Understand product and service features, including benefits and limitations
  • Explain product benefits to customers in a clear and concise manner
  • Help customers use products effectively, providing guidance and support
  • Help customers use services effectively, explaining processes and answering questions
  • Troubleshoot common problems encountered by customers when using products and services
Identify Sales Leads for FollowUp CallsReal unit · City and Guilds of London Institute
You'll understand the importance of sales leads and develop skills to identify, gather information on, assess, and accurately record potential sales leads from various sources to support effective follow-up calls.

What you'll be able to do

  • Understand the importance of sales leads in generating new business opportunities.
  • Identify potential sales leads from various sources.
  • Gather relevant information on sales leads to assess their potential.
  • Assess the suitability of sales leads based on predefined criteria.
  • Record sales leads accurately and comprehensively in the appropriate systems.
Input and Access Data in the Organisation's Information SystemsReal unit · City and Guilds of London Institute
You'll understand data security requirements and develop skills to input and access data accurately within organisational information systems. The unit emphasises maintaining confidentiality and protecting sensitive information.

What you'll be able to do

  • Understand data security requirements and the importance of protecting sensitive information
  • Input data accurately and efficiently into the organisation's information systems
  • Access data in information systems, adhering to access permissions and security protocols
  • Maintain data confidentiality and integrity, preventing unauthorised access or disclosure
Meet Customers' After Sales Servicing NeedsReal unit · City and Guilds of London Institute
This unit focuses on after sales service, emphasising its importance for customer retention. You'll gain skills to identify customer needs, process requests, and handle complaints professionally to ensure satisfaction.

What you'll be able to do

  • Understand the importance of after sales service and the different types of after sales service needs customers may have
  • Meet customer needs by providing appropriate after sales service and support
  • Process after sales requests efficiently and accurately, following organisational procedures
  • Handle customer complaints effectively and professionally, aiming for resolution and customer satisfaction
Monitor the Delivery of Goods to the CustomerReal unit · City and Guilds of London Institute
This unit covers the delivery process from dispatch to customer receipt, including the roles of involved parties. You'll learn to monitor deliveries, identify and resolve problems, and understand customer expectations regarding delivery.

What you'll be able to do

  • Understand the delivery process from dispatch to customer receipt
  • Monitor goods delivery, tracking progress and identifying potential delays
  • Identify delivery problems, such as damaged goods or incorrect addresses
  • Resolve delivery issues, communicating with customers and delivery personnel
  • Understand customer expectations regarding delivery, including timescales and communication
Plan and Organise a Personal Work ScheduleReal unit · City and Guilds of London Institute
It teaches you to plan and organise a personal work schedule effectively. You'll prioritise tasks based on urgency, importance, and deadlines, create realistic schedules, organise workloads efficiently, and monitor progress against plans.

What you'll be able to do

  • Understand the importance of planning work to achieve objectives and meet deadlines.
  • Prioritise tasks based on urgency, importance, and deadlines.
  • Create a personal work schedule that effectively allocates time to different tasks.
  • Organise workload to ensure efficient use of time and resources.
  • Monitor progress against schedule and make adjustments as necessary.
Process Customers' Orders for GoodsReal unit · City and Guilds of London Institute
This unit equips learners with skills to process customer orders for goods accurately. You'll follow organisational procedures, handle customer queries professionally, and maintain up-to-date order records using appropriate systems.

What you'll be able to do

  • Understand the organisation's procedures for processing customer orders for goods.
  • Process customer orders accurately, adhering to organisational procedures and timescales.
  • Handle customer queries relating to orders in a professional and timely manner.
  • Update order records accurately and efficiently, using the appropriate systems.
Process Payments for PurchasesReal unit · City and Guilds of London Institute
You'll understand various payment methods and security procedures for handling payments. The unit develops skills to process payments accurately, reconcile transactions, and resolve discrepancies efficiently.

What you'll be able to do

  • Know the different payment methods accepted by the organisation.
  • Process payments accurately and efficiently using the appropriate systems and procedures.
  • Understand the security procedures for handling payments to prevent fraud and protect customer data.
  • Reconcile payments to ensure that all transactions are accounted for.
  • Deal with payment discrepancies and resolve any issues that may arise.
Sell Products and Services to Customers in Face-to-Face SettingsReal unit · City and Guilds of London Institute
This unit equips learners with knowledge of sales techniques and customer needs identification in face-to-face settings. You'll learn to present products, handle objections, close sales, and understand relevant legislation.

What you'll be able to do

  • Understand a range of sales techniques used in face-to-face settings.
  • Accurately identify the needs and preferences of customers.
  • Effectively present products and services to customers in a face-to-face environment.
  • Handle customer objections and concerns in a professional manner.
  • Close a sale and finalise the transaction with the customer.
  • Understand relevant legislation and regulations related to sales and customer interactions.

The honest bit

You’ve started things before

Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

Your passport

Every credit is a stamp you keep

Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.

Appraise Goods for Part ExchangeContinuously Improve Own Sales PerformanceContribute to Effective WorkingContribute to Maintaining Effective Customer ServicesDevelop and Maintain Positive Working Relationships with CustomersFollow Up and Action Sales LeadsHelp Customers Use Products and ServicesIdentify Sales Leads for FollowUp Calls

Each stamp is a real unit registered against this qualification.

Who’d teach you this

The Evidence Evaluator

Assessor

Helps you show what you can actually do, gathering the evidence that proves it as you learn.

Meet all twelve tutors

Where this connects

Where these credits take you

A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.

See Your Progress GrowIllustration
City & Guilds Level 2 NVQ in Sales
  • Contribute to the provision of customer service
  • Develop and maintain positive working relationships with forecourt customers
  • Meet Your Customer’s After Sales Service Needs
  • Meet your customer’s after sales service
  • Monitor & Progress the Delivery of Orders
  • Monitor and progress the delivery of orders
  • Prepare and despatch products and services to customers
  • Process Orders for Non-Stock Motor Vehicle Parts
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

Skills it covers

What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.

Contribute to the provision of customer serviceDevelop and maintain positive working relationships with forecourt customersMeet Your Customer’s After Sales Service NeedsMeet your customer’s after sales serviceMonitor & Progress the Delivery of OrdersMonitor and progress the delivery of ordersPrepare and despatch products and services to customersProcess Orders for Non-Stock Motor Vehicle PartsProcess hire and rental paymentsProcess invoices and payment transactionsProcess payments for purchases of locksmith services, security devices, and door hardwareProcess payments for purchases within the forecourt environmentProcess payments on behalf of the productionProcess payments on board an aircraftProcess sales within a cultural venueProvide an Effective After-Sales Service

How you’ll actually learn this

One-to-one, on your own real work

A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.

One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.
Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.
Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.
Appraise Goods for Part ExchangeLevel 2

Applied to your own work

Learners will develop the ability to appraise goods for part exchange accurately. The unit covers identifying suitable goods, assessing market value, considering influencing factors, and recording appraisal information in line with organisational policy.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.
Your PlanIllustration

Built for City & Guilds Level 2 NVQ in Sales

15 units in this credential, in the order it lists them, awarded by City and Guilds of London Institute.

  1. Appraise Goods for Part Exchange
  2. Continuously Improve Own Sales Performance
  3. Contribute to Effective Working
  4. Contribute to Maintaining Effective Customer Services
  5. Develop and Maintain Positive Working Relationships with Customers
  6. Follow Up and Action Sales Leads

and 9 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

Why it sticks

Most courses stop at remembering

There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.

  1. 6CreateThe Creative Catalyst
  2. 5EvaluateThe Evidence Evaluator
  3. 4AnalyseThe Analyst
  4. 3ApplyThe Coach
  5. 2UnderstandThe Connector
  6. 1RememberThe Builder

Where most courses leave you Where Zavmo takes you

Why this matters: AI can already remember and understand for you. What it can’t do is take your real problem and judge the right call. So the only learning worth paying for is the learning that takes you to the top. That’s exactly what a tutor doing it with you, on your real work, is for.

The value

Why the companion is worth £70 a month

You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.

That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.

Earned on your own work, taught to the top.

Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.