Skills and Education Group Awards · RQF Level 7
SEG Awards Level 7 Diploma in Marketing
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 7
- Total credits120
- Guided learning720 hours
- Units in this qualification6
Awarded by Skills and Education Group Awards · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
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What you’ll learn
What each unit actually teaches you to do
This SEG Awards Level 7 Diploma in Marketing is designed for senior professionals in the marketing and sales sector. It develops skills in areas such as marketing innovation, international marketing, strategy and planning, communications, management skills and leadership.
These are the units Skills and Education Group Awards registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Consumer BehaviourReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand how market influences exert pressure on customers, affecting their decision-making processes
- Identify different customer segments, recognising their commonalities and differences
- Understand the role of competitor analysis in influencing consumer behaviour
- Understand how competitor analysis contributes to consumer retention
- Understand how competitor analysis supports building competitive advantage
- Evaluate marketing campaigns to identify consumer responses to marketing communications
- Apply insights from consumer responses to marketing communications to build subsequent campaigns
- Compare and contrast influences on customer behaviour across international locations
- Anticipate market changes that may affect customer behaviour
International MarketingReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand the principles of International Marketing.
- Analyse a range of products and services available in at least three international markets.
- Recognise the potential impact of cultural, language, behavioural and operational differences on international marketing activities.
- Develop the appropriate Marketing Mix for international markets.
Marketing CommunicationsReal unit · Skills and Education Group Awards
What you'll be able to do
- Design a Marketing Communications Plan as part of a company Marketing Strategy to deliver corporate and marketing objectives.
- Explain how to adapt communications for both domestic and international markets taking into account level of market development, culture, behaviours, language etc.
- Understand when offline and online marketing communications should be applied.
- Understand how marketing communication can leverage competitive advantage in markets.
Marketing InnovationReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand marketing innovation methods, strategies and techniques.
- Analyse current marketing activity and identify opportunities for innovation to build competitive advantage.
- Identify different examples of marketing innovation employed by organisations and understand the impact and reasons for change.
- Measure market results following innovation changes.
Marketing Strategy and PlanningReal unit · Skills and Education Group Awards
What you'll be able to do
- Undertake a review of an organisation’s current Marketing Strategy and Marketing Plan.
- Compile a Marketing Strategy in a report format with SMART objectives that relate Marketing Objectives to the Corporate Objectives.
- Complete a Marketing Plan to meet Marketing Objectives.
- Measure the impact on the effectiveness of the Marketing Plan in delivering the Marketing Strategy.
Marketing, Management Skills and LeadershipReal unit · Skills and Education Group Awards
What you'll be able to do
- Understand how the Marketing function can help an organisation meet its strategic objectives.
- Describe the roles and skills required by individuals in an effective marketing team.
- Understand the role of a Marketing Leader.
- Produce a report detailing a team activity that will help an organisation identify a market opportunity.
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 7 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Define target group segments for social marketing
- Develop Creative Marketing Communications Concepts and Solutions
- Develop strategies for marketing communications
- Evaluate or test marketing communications concepts and solutions
- Present marketing communications solutions and information to others
Where this can lead
Lead Marketing Innovation Manager
Your journey as a Lead Customer Insights Analyst is a launchpad. Whether you choose to lead teams, become a deep technical specialist, or even pivot into broader business strategy, the foundational skills and strategic thinking you develop here will serve you well for a long, impactful career.
See the whole journey →Showing 6 roles, drawn from 305 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
This unit provides learners with an understanding of consumer behaviour, including market influences, customer segmentation, and competitor analysis. Learners will evaluate marketing campaigns and apply insights to develop effective marketing strategies.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for SEG Awards Level 7 Diploma in Marketing
6 units in this credential, in the order it lists them, awarded by Skills and Education Group Awards.
- Consumer Behaviour
- International Marketing
- Marketing Communications
- Marketing Innovation
- Marketing Strategy and Planning
- Marketing, Management Skills and Leadership
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.