ATHE Ltd · RQF Level 7
ATHE Level 7 Extended Diploma in Sports Management
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 7
- Total credits120
- Guided learning480 hours
- Units in this qualification9
Awarded by ATHE Ltd · on the Ofqual register
Start here
See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
These are the units ATHE Ltd registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Finance for Strategic Sport ManagersReal unit · ATHE Ltd
What you'll be able to do
- Understand the importance of financial data in formulating and delivering organisational strategy in sports organisations
- Analyse financial data for a sport-related organisation in order to inform strategic decision making
- Evaluate proposals for strategic decisions on capital expenditure in a sport-related organisation
International Sports Business EnvironmentReal unit · ATHE Ltd
What you'll be able to do
- Analyse the international sports business environment
- Understand the impact of globalisation and international trade on sport organisations
- Understand the international markets in which sports businesses operate
- Understand the importance of governance within national and international sports organisations
Personal Development for Leadership and Strategic Management in SportReal unit · ATHE Ltd
What you'll be able to do
- Understand how knowledge and skills in leadership and strategic management supports the creation and achievement of organisational vision and strategy in sports organisations
- Understand how to develop and communicate organisational vision in sports organisations
- Manage development of own personal knowledge and skills in leadership and strategic management to support achievement of personal and organisational vision and strategy
- Reflect on the benefits of personal development in the achievement of personal growth and organisational vision and strategy
Research for Strategic Development in SportReal unit · ATHE Ltd
What you'll be able to do
- Formulate a research proposal relating to strategic development in a sport-related area
- Use a range of research methods to gather sufficient and valid data
- Present research findings in an appropriate format for a target audience
- Evaluate own skills while undertaking research
Sports Events ManagementReal unit · ATHE Ltd
What you'll be able to do
- Understand the complex nature of sport(s) events
- Understand key considerations when planning and delivering a sport(s) event
- Understand considerations when bidding to host a large-scale sport(s) event
Sports Operations ManagementReal unit · ATHE Ltd
What you'll be able to do
- Understand operational planning and operations management within sports management
- Understand contemporary sports operations management
- Understand approaches to undertake research and data analysis in sports operations management
- Make recommendations for improvements in operations management practice
Strategic Human Resource Management in Sport OrganisationsReal unit · ATHE Ltd
What you'll be able to do
- Understand the factors affecting human resource management strategies in sports organisations.
- Understand how strategic human resource management contributes to the achievement of the strategic plans of sport-related organisations.
- Understand how to prepare human resource management strategies for sports organisations.
- Understand leadership behaviour theory and practice.
- Understand the impact culture has on the effectiveness of sports organisations.
- Understand how sports organisations can enable motivation in employees to improve their efficiency.
- Understand how sports organisations can enable motivation in employees to improve their effectiveness.
Strategic Marketing for SportReal unit · ATHE Ltd
What you'll be able to do
- Understand the principles of strategic marketing for sports organisations.
- Understand how to carry out a strategic marketing analysis of a sport-related organisation.
- Understand the role of sports customer behaviour in marketing strategies.
- Develop an implementable strategic marketing plan for a sports organisation.
- Create a marketing strategy to meet the objectives of a sports-related organisation.
Strategic Planning for Sports BusinessesReal unit · ATHE Ltd
What you'll be able to do
- Understand the foundations for developing organisational strategy within sport organisations
- Understand the external environment affecting sport organisations
- Review a sport organisation’s strategy and business plans
- Develop strategy options for a sport organisation
- Understand how to create a strategic plan to meet business objectives
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 7 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this

The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Design and formulate a research and development proposal
- Implement and evaluate strategic and operational business plans
- Influence, develop and review strategy
Where this can lead
Sports Marketing Manager
Your journey here is about building a robust, scalable engine for growth. Whether you choose to lead larger teams, become the ultimate technical architect, or eventually shape the entire business, the foundations you build in this role will serve as a powerful launchpad for a truly impactful and rewarding career.
See the whole journey →Showing 6 roles, drawn from 21 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for ATHE Level 7 Extended Diploma in Sports Management
9 units in this credential, in the order it lists them, awarded by ATHE Ltd.
- Finance for Strategic Sport Managers
- International Sports Business Environment
- Personal Development for Leadership and Strategic Management in Sport
- Research for Strategic Development in Sport
- Sports Events Management
- Sports Operations Management
and 3 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.