Pearson BTEC Level 5 Higher National Diploma in International Travel and Tourism Management

What you'll be able to do

• Define the nature of adventure tourism, identifying different types of adventure tourism activities and explaining the relationships formed within the sector between providers, participants, and destinations.
• Analyse the adventure tourism experience, discussing the emergence of trends and developments in the sector, including the characteristics that apply to a participant in this industry and their motivations.
• Investigate the impacts that adventure tourism has on its destinations, including environmental, social-cultural, economic, and political impacts, considering both positive and negative consequences.
• Prepare and present a reasoned proposal for an adventure tourism product/concept, outlining a strategy towards developing a successful and sustainable approach in the industry, considering ethical and environmental factors.

What you'll be able to do

• Examine the complexities and nature of integrated airline operations.
• Investigate the commercial management of an airline and the main routes of income and revenue.
• Evaluate the key issues and challenges of safety management that affect airline operations.
• Analyse how air transport operators minimise economic and environmental impacts to meet sustainable business growth and objectives.

What you'll be able to do

• Analyse core airport operations, including passenger handling, baggage handling, security procedures, and air traffic control.
• Assess the impact of core airport operations on the customer experience, considering factors such as efficiency, comfort, and safety.
• Examine how airport business planning relates to strategic decisions, considering factors such as market analysis, competitor analysis, and financial forecasting.
• Examine how airport design relates to strategic priorities, considering factors such as capacity planning, sustainability, and accessibility.
• Evaluate how advances in technology have affected airport processes, such as automated check-in, biometric identification, and real-time data analysis.
• Evaluate how advances in technology have affected airport systems, such as air traffic management, security screening, and baggage tracking.
• Evaluate how advances in technology have affected airport people, such as training requirements, job roles, and communication methods.
• Apply the principles of strategic management for effective airport performance, considering factors such as leadership, innovation, and collaboration.
• Apply the principles of strategic management for airport efficiency, considering factors such as resource allocation, process optimisation, and performance measurement.

What you'll be able to do

• Explore the characteristics of entrepreneurs, including risk-taking, innovation, and resilience.
• Reflect on own skills and characteristics in relation to entrepreneurship, identifying strengths and areas for development.
• Investigate entrepreneurial strategies to suit the changing global business environment, considering factors such as globalisation, technological advancements, and economic fluctuations.
• Analyse the global business environment in which business enterprises operate, considering political, economic, social, technological, legal, and environmental factors.
• Evaluate business enterprise ideas to articulate a coherent vision for a new business start-up idea, considering market demand, competitive landscape, and potential profitability.
• Design a business start-up idea to compete successfully in an enterprise exhibition or event, considering product development, marketing strategies, and financial projections.
• Pitch the design of a business start-up idea to compete successfully in an enterprise exhibition or event, demonstrating effective communication, persuasion, and presentation skills.

What you'll be able to do

• Analyse the interrelationships between components of the travel industry chain of distribution.
• Evaluate the significance of changes in the travel industry’s chain of distribution.
• Evaluate the importance of effective distribution management.
• Recommend improvements to distribution strategy for a tour operator.

What you'll be able to do

• Compare and contrast the characteristics of corporate events with those of leisure events.
• Evaluate how different types of corporate events can assist companies in achieving their business goals.
• Assess the importance of conducting a feasibility study for a proposed corporate event.
• Evaluate the processes involved in planning and promoting a corporate event.

What you'll be able to do

• Explain the different types of organisations operating within the business travel sector, considering their size and scope.
• Describe how the business travel sector interrelates with other sectors of travel and tourism.
• Analyse the key influences impacting the global corporate travel environment, including economic, political, and technological factors.
• Evaluate the effect of these influences on business travel agencies and their operations.
• Evaluate the different business practices used by business travel agents to meet customer needs, including booking systems, travel policies, and expense management.
• Assess how business travel agents maximise revenue through various strategies, such as negotiated rates, commission structures, and value-added services.
• Recommend improvements to a customer relationship management strategy for a business travel agent, considering customer segmentation, communication channels, and service delivery.

What you'll be able to do

• Analyse the historical development of the cruise industry, assessing its growth and implications of future challenges and trends.
• Examine worldwide cruise itineraries and analyse the range of excursions offered.
• Explore customer motivation and sales techniques requirements for an effective cruise line Customer Relations Management (CRM) system.
• Assess a range of different cruise line hospitality employment roles both on board and on land and communicate the interpersonal skills and expertise required, including Safety of Life at Sea (SOLAS).

What you'll be able to do

• Demonstrate an understanding of the concept of customer lifetime value, how to calculate it and the different factors that influence it.
• Evaluate the different segments in a customer base and the appropriate opportunities for customer value creation.
• Analyse appropriate techniques and methods in order to increase customer lifetime value.

What you'll be able to do

• Examine the definition of a destination and the characteristics of different global destinations
• Analyse the concept of destination management and the organisations responsible for managing a destination
• Evaluate the role of destination management at different stages of the destination life cycle

What you'll be able to do

• Assess how marketing principles can be applied to support destination growth and development
• Analyse the key elements of a destination marketing campaign
• Evaluate the role of digital marketing in promoting a destination
• Assess the role of Destination Marketing Organisations (DMOs) and the challenges they face

What you'll be able to do

• Analyse different design concepts for events within the travel and tourism industry.
• Assess the role of experience design within the context of events in the travel and tourism industry.
• Pitch an experience design concept for a tourism event.
• Plan event resources and logistics to align with the experience design concept for a tourism event.

What you'll be able to do

• Demonstrate an understanding of the various digital sales and marketing channels available to the tour operating sector, and analyse the opportunities and challenges they present.
• Assess the key digital tools and platforms that can be used for both sales and marketing activities within the tour operating sector.
• Design a comprehensive digital sales and marketing campaign for a tour operations business.
• Evaluate different methods of effectively monitoring and measuring the performance of digital marketing campaigns.

What you'll be able to do

• Investigate the characteristics, function and impact of dynamic packages and products on the tour operating sector.
• Examine the factors which have led to the development of dynamic packages and products.
• Analyse the processes involved in the development and management of dynamic packages and products.
• Design and pitch a dynamic package for a tour operator.

What you'll be able to do

• Explore and illustrate the range of venture types that might be considered entrepreneurial, providing examples and justifications.
• Assess the impact of small businesses on the economy, considering their contribution to employment, innovation, and economic growth.
• Determine and assess the key aspects of an entrepreneurial mindset, including risk-taking, innovation, and resilience.
• Examine the different environments that foster or hinder entrepreneurship, considering factors such as access to funding, regulatory frameworks, and cultural attitudes.

What you'll be able to do

• Explore the diversity of the global events industry, considering different types of events and their unique characteristics.
• Analyse the factors that have influenced the development of the global events industry, such as technological advancements, economic trends, and socio-cultural changes.
• Evaluate the value of events, considering their economic, social, and cultural contributions to communities and regions.
• Assess the legacy of events, examining their long-term impacts on infrastructure, tourism, and community development.
• Analyse the impacts of events on the environment, including carbon emissions, waste generation, and resource consumption.
• Appraise the management strategies used to support responsible event development, such as sustainability initiatives, waste reduction programs, and community engagement strategies.
• Assess the impacts of the macro environment on the global events industry, considering factors such as political stability, economic conditions, and technological advancements.
• Analyse the influence of the macro environment on decision making within event organisations, considering how external factors affect strategic planning and operational decisions.
• Analyse the influence of the macro environment on organisational behaviour within event organisations, considering how external factors affect employee motivation, teamwork, and leadership styles.
• Evaluate the criteria essential for the successful planning of specific events, such as budgeting, marketing, risk management, and stakeholder engagement.

What you'll be able to do

• Assess the adverse effects of the tourism industry and the resulting development of sustainable tourism.
• Analyse the process required to develop an effective sustainable tourism strategy to meet sustainable objectives.
• Evaluate the contribution of key stakeholders/tourism partners to global sustainable tourism strategic development.
• Compare and contrast the outcomes of sustainable tourism strategies in an emerging and an established destination.

What you'll be able to do

• Examine the scale and nature of global tourism, considering its economic, social, and environmental impacts.
• Assess the growth and characteristics of key emerging markets and destination regions in the global tourism industry.
• Explore the roles of key organisations in the development of global tourism, including government agencies, tourism boards, and international organisations.
• Appraise threats, issues, and challenges to the future development of global tourism, such as climate change, political instability, and economic fluctuations.

What you'll be able to do

• Explain the purpose and scope of Human Resource Management in terms of resourcing an organisation with talent and skills appropriate to fulfil business objectives
• Evaluate the effectiveness of the key elements of Human Resource Management in an organisation
• Analyse internal and external factors that affect Human Resource Management decision-making, including employment legislation
• Apply Human Resource Management practices in a work-related context

What you'll be able to do

• Explore the growth and development of cultural and heritage tourism
• Investigate innovative ideas for presenting and interpreting cultural and heritage tourism
• Analyse cultural and heritage tourism issues and their impacts
• Plan for the sustainable development and management of cultural and heritage tourism

What you'll be able to do

• Examine the visitor experience and the importance of innovative curation throughout the visitor journey.
• Evaluate innovative methods of interpretation for a range of different visitor attractions.
• Analyse how innovative education and interpretation enables the effective management of the serviscape.

What you'll be able to do

• Assess the impacts of planned and unplanned tourism.
• Analyse different approaches and stages of the tourism planning process.
• Evaluate the relationship between tourism and government policy in a range of contexts and destinations.
• Analyse and compare the tourism planning and development policies of two countries.

What you'll be able to do

• Investigate the range of resources, including financial, human, and physical, required to successfully launch a new venture.
• Assess the skills and capabilities required by individuals involved in launching a new venture, and determine how these skills might be acquired or developed.
• Explain and justify appropriate promotional activities that can be used to support the launch of a new venture.
• Suggest an appropriate legal form for a new venture and compile a detailed budget for its launch.

What you'll be able to do

• Review classical management theories
• Review different leadership styles
• Explore the factors that influence different management styles in a service industry context
• Explore the factors that influence different management structures in a service industry context
• Assess current management and leadership skills for the service sector
• Assess potential management and leadership skills for the service sector
• Demonstrate management skills in a service industry context
• Demonstrate leadership skills in a service industry context

What you'll be able to do

• Demonstrate an understanding of management accounting systems and their role in providing information for decision-making.
• Apply a range of management accounting techniques, including cost-volume-profit analysis, budgeting, and variance analysis.
• Explain the use of planning tools used in management accounting, such as forecasting, sensitivity analysis, and scenario planning.
• Compare ways in which organisations could use management accounting to respond to financial problems, such as cost reduction, revenue enhancement, and investment appraisal.

What you'll be able to do

• Explore the key milestones and issues in the development of the aviation industry
• Explain the structure of the air transport industry and the role of the different organisations that make up the industry
• Assess the different operational requirements of passenger service operations
• Assess the different operational requirements of airside operations
• Identify the scale and scope of the aviation industry
• Identify future trends and challenges facing the aviation industry

What you'll be able to do

• Investigate the different categories of events within the events sector
• Investigate the different dimensions of events within the events sector
• Examine the considerations for conference room set ups
• Examine the considerations for event room set ups
• Define the professional standards required for conference and event room set ups
• Explore the management skills required to work within the events environment
• Explore the management skills required to successfully deal with stakeholders
• Explain the measures required to manage a safe events environment for staff
• Explain the measures required to manage a safe events environment for guests

What you'll be able to do

• Discuss how a small business or social enterprise plans and allocates resources, including financial, human, and physical resources, to achieve its objectives.
• Explain and evaluate the customer relationship management process for a small business or social enterprise, including understanding the benefits and challenges of transnational operation in relation to customer relationships.
• Develop and analyse a cash flow forecast, budget, and break-even analysis, and interpret key financial statements to assess the financial performance of a small business or social enterprise.
• Discuss the implications of regulation and legislation, such as employment law, health and safety regulations, and data protection laws, on a small business or social enterprise.

What you'll be able to do

• Explain the needs and expectations of market segments for the service industry
• Explore the customer experience map to create business opportunities and optimise customer touch points
• Investigate the impacts of digital technology in customer relationship management
• Apply effective customer experience management within a service sector business to maximise customer engagement

What you'll be able to do

• Explain the role of marketing within a travel and tourism organisation and how it interrelates with other functional areas such as operations, finance, and human resources.
• Compare ways in which travel and tourism organisations use elements of the marketing mix (product, price, place, promotion) to achieve overall business objectives, providing examples of successful strategies.
• Develop a basic marketing plan to meet marketing objectives for a travel and tourism organisation, including target market analysis, competitive analysis, and marketing strategy development.

What you'll be able to do

• Explore the concepts of ethics and ethical marketing
• Assess the relevance of ethical behaviours in marketing for the ethical tourism industry
• Design and pitch the elements of a green marketing campaign

What you'll be able to do

• Investigate the structure of the online travel sector and how it interrelates with other sectors of the travel and tourism industry
• Explain the main drivers behind the growth and development of the online travel sector; considering both consumer and travel industry behaviour
• Assess how the online retail travel sector can adapt to the internal and external influences which impact their success
• Examine the different approaches used to manage revenue and customer relationships to gain competitive advantage by an online travel agency

What you'll be able to do

• Examine the roles and functions of the operations department of a tour operator.
• Conduct a stakeholder analysis of the operations department to determine the value of building relationships.
• Analyse the issues and challenges that affect the operational services of a tour operator.
• Produce a risk assessment plan to assess the potential impact of current threats and challenges.

What you'll be able to do

• Analyse the influence of culture, politics and power on the behaviour of others in an organisational context.
• Evaluate how to motivate individuals and teams to achieve a goal.
• Demonstrate an understanding of how to cooperate effectively with others.
• Apply concepts and philosophies of organisational behaviour to a given business situation.

What you'll be able to do

• Explain the different types, size and scope of passenger transport services
• Analyse the development of the passenger transport industry to meet the needs and demands of travellers
• Investigate the principles of passenger transport management applied to a chosen case study
• Assess strategic and tactical decisions made by international passenger transport operators

What you'll be able to do

• Evaluate the context of a negotiation and identify the information required to prepare for a negotiation.
• Manage documentation relevant to tenders and contracts.
• Develop a pitch to achieve a sustainable competitive edge.
• Assess the outcome of a pitch and negotiation.

What you'll be able to do

• Explore the importance of ongoing professional development and self-directed learning to enhance professional identity and career opportunities within the service industry.
• Assess own skills, competences, and the different learning and development approaches available to enhance professional capabilities.
• Design a professional development plan, within a specific work context, outlining goals, activities, and timelines for achieving career objectives.
• Demonstrate a range of service industry and transferable skills relevant for a job application, including communication, teamwork, problem-solving, and customer service.

What you'll be able to do

• Examine appropriate research methodologies and approaches as part of the research process.
• Conduct and analyse research relevant to a service industry research project.
• Communicate the outcomes of a service industry research project to identified stakeholders.
• Reflect on the application of research methodologies and concepts.

What you'll be able to do

• Demonstrate an understanding of the principles of sales management within the hospitality industry, including sales forecasting, target setting, and performance monitoring.
• Evaluate the merits of how sales structures are organised within the hospitality industry, considering different organisational models and their effectiveness in achieving sales objectives.
• Recognise the importance of having sales orientated staff within the hospitality industry, considering the impact of sales skills and customer service on revenue generation and customer satisfaction.
• Analyse the principles of successful selling within the hospitality industry, including needs analysis, product knowledge, and closing techniques.
• Apply the principles of successful selling within the hospitality industry to real-world scenarios, demonstrating effective communication, negotiation, and problem-solving skills.
• Demonstrate an understanding of the finance of selling, including pricing strategies, cost analysis, and revenue management.

What you'll be able to do

• Demonstrate an understanding of special interest tourism products, services and customer motivations
• Analyse the scale, scope and impact of special interest tourism markets and how tourism providers meet customer needs and expectations
• Assess emerging special interest tourism markets
• Design and pitch a special interest tourism product, service or experience

What you'll be able to do

• Analyse the components of a destination management plan, including vision, mission, goals, objectives, and strategies.
• Analyse the factors to consider during the development of a destination management plan, such as stakeholder engagement, environmental sustainability, and economic development.
• Conduct a situational analysis to establish a strategic vision for a destination management plan, considering internal strengths and weaknesses, as well as external opportunities and threats.
• Conduct a situational analysis to establish strategic objectives for a destination management plan, ensuring they are specific, measurable, achievable, relevant, and time-bound.
• Devise strategic goals to achieve the overall vision and objectives for a destination management plan, ensuring they are aligned with the destination's unique characteristics and competitive advantages.
• Implement strategic tactics to achieve the overall vision and objectives for a destination management plan, considering marketing, product development, infrastructure improvements, and community engagement.
• Evaluate the process of destination management planning, considering stakeholder involvement, data collection, and analysis techniques.
• Evaluate the implementation of destination management planning, considering resource allocation, project management, and communication strategies.
• Evaluate the evaluation of destination management planning, considering performance indicators, data analysis, and stakeholder feedback.

What you'll be able to do

• Analyse key external and contextual developments that influence human resource (HR) strategy within an organisation.
• Apply contemporary theoretical and practical knowledge of HR development to specific organisational contexts.
• Evaluate how appropriate change management models can support the implementation of HR strategy.
• Evaluate the contribution of HR management and HR development to sustainable business performance and growth.

What you'll be able to do

• Assess government air transport policy and determine the impact it will have on airlines and airports
• Analyse the rationale behind and purpose of airport masterplans and comment on their validity
• Interpret demand forecasting models based on variable inputs to construct an airport demand forecast
• Evaluate the techniques involved in airline planning to optimise fleet assignments and maximise capabilities

What you'll be able to do

• Determine the main features and characteristics of sustainable and responsible tourism.
• Evaluate the importance of tourism development planning in achieving sustainability goals.
• Apply the principles of sustainable tourism and responsible tourism management to a chosen case study.
• Evaluate how sustainable and responsible tourism management practices have evolved in a variety of destinations worldwide.

What you'll be able to do

• Discuss the development of the travel and tourism industry and explain how its different elements combine to provide a tourism experience
• Explain the factors driving tourist behaviour
• Determine current patterns and key trends in travel and tourism
• Discuss the factors affecting the current levels of popularity of different global destinations

What you'll be able to do

• Examine the key principles of revenue management and their application within the travel and tourism industry.
• Assess how to effectively manage the human resource life-cycle, taking into account the context of a defined HR strategy.
• Illustrate the potential impact of legal and ethical considerations on the operations and decision-making of a travel and tourism business.
• Explain how to manage budgets effectively and maintain accurate statistical and financial records within a travel and tourism organisation.

What you'll be able to do

• Explain the role of the tour operating sector
• Explain the function of the tour operating sector
• Explain the structure of the tour operating sector
• Explain the different types of tour operator
• Explain the organisation of the tour operating sector
• Identify the different stages in developing a package holiday
• Assess a range of package tour programmes in meeting target market needs
• Examine strategic decisions made by tour operators
• Examine tactical decisions made by tour operators

What you'll be able to do

• Examine the various factors that influence tourism consumer behaviour and attitudes.
• Demonstrate the ability to map a path to purchase in a tourism context, including the decision-making process.
• Evaluate appropriate forms of research to understand influences on the tourism consumer decision-making process.
• Evaluate how marketers influence the different stages of the tourism decision-making process.

What you'll be able to do

• Examine the different features of common resorts and the potential issues of managing them.
• Evaluate the different types of resorts and the packages available.
• Analyse the consumer needs in a specific location to create a resort package that focuses on these needs.
• Apply the guiding principles for achieving sustainable tourism for a chosen resort.

What you'll be able to do

• Examine the importance of visitor attractions and their contribution to the tourism sector.
• Analyse the scope and scale of the visitor attraction sector, considering different types of attractions and their economic impact.
• Explore different visitor types and their motivations for visiting a range of visitor attractions.
• Assess the impacts of visitor attractions on local communities and the environment.
• Conduct a feasibility study into the development of an existing or new visitor attraction, considering market demand, financial viability, and operational requirements.

What you'll be able to do

• Investigate the value of practical work experience for career development
• Investigate the value of practical work experience for personal development
• Investigate the benefits of practical work experience for career development
• Investigate the benefits of practical work experience for personal development
• Plan suitable work experience in an appropriate service sector organisation
• Plan relevant work experience in an appropriate service sector organisation
• Undertake appropriate work experience to develop professional skills
• Undertake appropriate work experience to develop professional competences
• Evaluate personal skills developed during practical work experiences
• Evaluate personal competences developed during practical work experiences