BIIAB · RQF Level 2

BIIAB Level 2 NVQ Certificate in Marketing

You don’t just earn this. You learn to use it, one-to-one, on your own real work.

LevelRQF Level 2
Total credits21
Guided learning82 hours
Units in this qualification23

Awarded by BIIAB · on the Ofqual register

Start here

See how this course maps onto your role

Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.

Check my fluency, free

About 5 minutes · No card · Nothing to commit to

What you’ll learn

What each unit actually teaches you to do

The BIIAB Level 2 NVQ Certificate in Marketing is an occupational qualification for those working in a marketing environment. Learners will develop skills in areas such as using bespoke software, collaborative technologies and database software. Successful candidates will be able to apply these skills in a practical marketing context.

These are the units BIIAB registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.

Analyse competitor activityReal unit · BIIAB

It teaches you to analyse competitor activity by identifying competitors, their marketing strategies, product offerings, and pricing. You'll evaluate the potential impact of competitor actions on their organisation's market position.

What you'll be able to do

Identify competitor activity in the marketplace, including their marketing strategies, product offerings, and pricing.
Determine the nature of the threat posed by competitor activity to the organisation's market share and profitability.

Bespoke SoftwareReal unit · BIIAB

This unit develops learners' skills in using bespoke software to input, organise, combine, edit, process, format, and present information accurately. You'll apply software tools and techniques to manage information effectively within bespoke applications.

What you'll be able to do

Input information accurately using bespoke software applications
Organise information effectively within bespoke software systems
Combine information from various sources using bespoke software functionalities
Use appropriate tools and techniques to edit information within bespoke software
Process information efficiently using the features of bespoke software
Format information appropriately for presentation using bespoke software
Present information clearly and effectively using bespoke software

Bespoke SoftwareReal unit · BIIAB

You'll learn to input, combine, and organise information within bespoke software using appropriate data structures. The unit covers retrieving, processing, and presenting information effectively to meet specific organisational requirements.

What you'll be able to do

Input information accurately into bespoke software applications.
Combine different types of information effectively within bespoke applications.
Use appropriate data structures within the bespoke software to organise information logically.
Retrieve information efficiently from the bespoke software using appropriate search and filtering techniques.
Use the functions of the bespoke software effectively to process information according to specific requirements.
Use the functions of the bespoke software effectively to present information in a clear and professional manner.

Co-ordinate an eventReal unit · BIIAB

You'll gain an understanding of the event co-ordinator role and the activities involved in managing an event to meet objectives. They will develop skills to plan, delegate, manage logistics, and address challenges during event co-ordination.

What you'll be able to do

Understand the role of an event co-ordinator in managing an event to meet the objectives of the brief
Understand the activities required when co-ordinating an event
Co-ordinate an event

Collect and organise market research dataReal unit · BIIAB

It teaches you to collect, organise, and manage market research data effectively. You'll gather data using appropriate methods, classify and summarise findings, and utilise IT tools for data analysis and presentation while maintaining data security and accuracy.

What you'll be able to do

Collect market research data
Organise market research data
Use IT to manage market research data

Contribute to conducting direct marketing campaignsReal unit · BIIAB

It teaches you to contribute to the planning and execution of direct marketing campaigns. You'll identify campaign purposes, understand target audiences, distribute marketing materials, record responses, and report issues encountered during campaigns.

What you'll be able to do

Contribute to the planning of direct marketing campaigns
Conduct direct marketing campaigns

Contribute to measuring the marketing responseReal unit · BIIAB

It teaches you to present information on marketing campaign effectiveness using appropriate methods such as charts, graphs, and reports. You'll understand principles of measuring marketing responses, including key performance indicators and return on investment.

What you'll be able to do

Present information on the effectiveness of marketing campaigns, using appropriate methods and formats
Understand the principles of measuring marketing responses, including key performance indicators (KPIs) and return on investment (ROI)

Database SoftwareReal unit · BIIAB

It teaches you to manage structured information using database software. You'll develop skills in entering, editing, organising data, and extracting information to produce reports using appropriate database tools.

What you'll be able to do

Enter structured information into a database.
Edit structured information within a database.
Organise structured information within a database.
Use database software tools to extract information from a database.
Use database software tools to produce reports.

Database SoftwareReal unit · BIIAB

This unit provides learners with knowledge and practical skills to use a database for storing, retrieving, and manipulating data. You'll perform tasks such as data entry, querying, and reporting to manage information efficiently.

What you'll be able to do

Use a database to store, retrieve, and manipulate data effectively
Use a database to perform tasks such as data entry, querying, and reporting

Design and produce documents in a business environmentReal unit · BIIAB

You'll understand the principles of designing and producing documents in a business context. The unit covers the use of resources such as software and templates, adherence to procedures, and the creation of high-quality, professional documents.

What you'll be able to do

Understand the purpose and value of designing and producing high quality and attractive documents for various business purposes.
Know the resources available to design and produce documents, including software, templates, and equipment, and how to use them effectively.
Understand the purpose and value of following established procedures and guidelines when designing and producing documents to ensure consistency and accuracy.
Design and produce documents to agreed specifications, meeting the required format, content, and quality standards.

Develop customer relationshipsReal unit · BIIAB

This unit equips learners with knowledge and skills to develop strong customer relationships. You'll understand how to build customer confidence, meet expectations, maintain long-term relationships, and handle customer interactions, including managing complaints.

What you'll be able to do

Build their customer’s confidence that the service they give will be excellent
Meet the expectations of their customers
Develop the long-term relationship between their customer and their organisation
Develop customer relationships

Improve own performance in a business environmentReal unit · BIIAB

This unit supports learners in identifying areas for personal performance development within a business environment. You'll use feedback to improve, understand the importance of continuous improvement, and agree development needs through a learning plan with relevant support.

What you'll be able to do

Understand how to improve own performance in a business environment, identifying areas for development
Improve own performance using feedback from colleagues and supervisors
Agree own development needs using a learning plan, setting realistic and achievable goals

Plan and organise an eventReal unit · BIIAB

You'll gain knowledge and skills to plan and organise events effectively. The unit covers the role of the event organiser, budgeting, logistical considerations, communication, and the selection of venues and resources appropriate to different event types.

What you'll be able to do

Understand the role of an event organiser in planning an event, including responsibilities for budgeting, logistics, and communication.
Understand the arrangements to be made when planning and organising an event, such as venue booking, catering, and security.
Understand the different types of venues and resources needed for different types of events, considering factors such as capacity, accessibility, and equipment.
Plan and organise an event, taking into account all relevant factors and ensuring its successful execution.

Presentation SoftwareReal unit · BIIAB

You'll develop the ability to create and format presentation slides using software tools. The unit covers inputting and combining text, images, charts, and graphs, structuring slides logically, and preparing presentations to meet specific audience needs.

What you'll be able to do

Input text within presentation slides.
Combine text and other information within presentation slides.
Use presentation software tools to structure slides.
Use presentation software tools to edit slides.
Use presentation software tools to format slides.
Prepare slides for presentation to meet identified needs.

Presentation SoftwareReal unit · BIIAB

You'll develop the ability to input and combine text with other information within presentation slides. They will use presentation software tools to structure, edit, and format slide sequences logically and consistently, and prepare slideshows for effective presentation delivery.

What you'll be able to do

Input and combine text and other information within presentation slides.
Use presentation software tools to structure, edit and format slide sequences logically and consistently.
Prepare slideshow for presentation, ensuring it is visually appealing and conveys the intended message effectively.

Support the co-ordination of an eventReal unit · BIIAB

You'll understand the role and purpose of supporting event co-ordination. They will develop skills to assist with event preparation, set-up, and breakdown, and communicate effectively with team members and attendees to support successful event delivery.

What you'll be able to do

Understand the role and purpose of supporting the co-ordination of an event
Support the co-ordination of an event

Use digital and social media in marketing campaignsReal unit · BIIAB

You'll understand the planning requirements for digital and social media marketing campaigns, including legal and ethical considerations. The unit teaches you to market effectively to target customers using appropriate digital and social media platforms.

What you'll be able to do

Understand planning requirements for the use of digital and social media in marketing campaigns, including legal and ethical considerations
Market to target customers using digital and social media platforms, selecting appropriate channels and content

Using Collaborative TechnologiesReal unit · BIIAB

This unit covers the safe and secure use of collabourative technologies. You'll learn to set up and access IT tools and devices, prepare collabourative technologies for use, and contribute effectively to tasks using these technologies whilst recognising potential risks and mitigation strategies.

What you'll be able to do

Stay safe and secure when using collaborative technology, understanding and mitigating potential risks
Set up and access IT tools and devices effectively for collaborative working, ensuring compatibility and functionality
Prepare collaborative technologies for use by configuring settings, sharing resources, and establishing communication protocols
Contribute effectively to tasks using collaborative technologies, sharing information, providing feedback, and working together to achieve common goals

Using Collaborative TechnologiesReal unit · BIIAB

You'll learn to use collabourative technologies safely and securely. The unit covers planning, setting up, and preparing IT tools and devices for collabourative working, alongside contributing effectively to tasks using these technologies.

What you'll be able to do

Identify and follow safety procedures when working with collaborative technology
Identify and follow security procedures to protect data and privacy when using collaborative technology
Plan the use of IT tools and devices for collaborative working, considering the task and participants
Set up IT tools and devices effectively to facilitate collaborative working
Prepare collaborative technologies for use by ensuring they are configured correctly and accessible to all participants
Contribute effectively to tasks using collaborative technologies, such as sharing information and participating in discussions

Website SoftwareReal unit · BIIAB

It teaches you to plan, create, structure, format, and publish web pages using website software. You'll consider purpose, target audience, accessibility, and usability to design effective web pages with clear navigation and appropriate formatting.

What you'll be able to do

Plan web pages, considering their purpose and target audience.
Create web pages according to the plan.
Use website software tools to structure web pages effectively.
Use website software tools to format web pages appropriately.
Publish web pages to the Internet or an intranet, ensuring accessibility and functionality.

Website SoftwareReal unit · BIIAB

This unit equips learners with skills to create, style, and publish websites. You'll understand website structure, accessibility, and usability, and use website software tools to prepare content and ensure consistent branding across devices and browsers.

What you'll be able to do

Create appropriate structures for websites, ensuring usability and accessibility
Create styles for websites, maintaining a consistent design and branding
Use website software tools effectively to prepare content for websites, optimising for different devices and browsers
Publish websites, ensuring they are accessible and functional for users

Word Processing SoftwareReal unit · BIIAB

You'll learn to enter and combine text and other information accurately within word processing documents. They will create and modify layouts and structures, and use formatting tools to present documents effectively to meet specific requirements.

What you'll be able to do

Enter and combine text and other information accurately within word processing documents.
Create and modify layout and structures for word processing documents to meet specific requirements.
Use word processing software tools to format and present documents effectively to meet requirements.

Work with other people in a business environmentReal unit · BIIAB

You'll understand how their role aligns with organisational values and practices and how to work effectively within a team. The unit covers communication, collabouration, individual contributions, and approaches to resolving problems and disagreements constructively.

What you'll be able to do

Understand how your role fits with organisational values and practices, and how it contributes to the overall success of the organisation
Understand how to work as part of a team to achieve goals and objectives, collaborating effectively with colleagues
Understand how to communicate effectively as part of a team, using appropriate communication methods
Understand the contribution of individuals within a team, recognising and valuing diverse skills and perspectives
Understand how to deal with problems and disagreements constructively, seeking solutions that benefit the team
Understand the purpose of feedback when working as a team, both giving and receiving feedback to improve performance
Work in a way that fits with organisational values and practices, demonstrating professionalism and integrity
Work effectively in a team to achieve goals and objectives, contributing to a positive and productive team environment
Deal with or refer problems in a team, following appropriate procedures and seeking support when needed
Use feedback on objectives in a team to improve own performance and contribute to team success

The honest bit

You’ve started things before

Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

Your passport

Every credit is a stamp you keep

Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.

Analyse competitor activityBespoke SoftwareBespoke SoftwareCo-ordinate an eventCollect and organise market research dataContribute to conducting direct marketing campaignsContribute to measuring the marketing responseDatabase Software

Each stamp is a real unit registered against this qualification.

Who’d teach you this

The Evidence Evaluator

Assessor

Helps you show what you can actually do, gathering the evidence that proves it as you learn.

Meet all twelve tutors

Where this connects

Where these credits take you

A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.

Where this can lead

Event Marketing Coordinator

Your career path here is really what you make it. We'll give you the tools, the support, and the opportunities to learn and grow. It's up to you to grab them and show us what you can do. The events world is exciting, challenging, and incredibly rewarding for those who are willing to put in the effort.

See the whole journey →

Opens the roleEvent Marketing CoordinatorOne of the jobs this qualification is a route into · 1 near-identical record folded inSee the role →Opens the roleBrand Activation CoordinatorOne of the jobs this qualification is a route into · 2 near-identical records folded inSee the role →Opens the roleExperiential Marketing CoordinatorOne of the jobs this qualification is a route into · 5 near-identical records folded inSee the role →Opens the roleAssociate B2B Marketing CoordinatorOne of the jobs this qualification is a route intoSee the role →Opens the roleAssociate Competitive Intelligence AnalystOne of the jobs this qualification is a route into · 1 near-identical record folded inSee the role →Opens the roleInternational Brand Activation CoordinatorOne of the jobs this qualification is a route intoSee the role →Future FluencyAll ten future skillsSee how every unit is contextualised by the tenExplore →

Showing 6 roles, drawn from 25 job records mapped to this qualification.

Skills it covers

What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.

Collect marketing research data

How you’ll actually learn this

One-to-one, on your own real work

A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.

One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.

Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.

Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.

Analyse competitor activityLevel 2

Applied to your work in any of these jobs

Which job do you mean?

Event Marketing Coordinator Brand Activation Coordinator Experiential Marketing Coordinator Associate B2B Marketing Coordinator Associate Competitive Intelligence Analyst International Brand Activation Coordinator

This unit enables learners to analyse competitor activity by identifying competitors, their marketing strategies, product offerings, and pricing. Learners will evaluate the potential impact of competitor actions on their organisation's market position.

How the thinking builds

Remember
Understand
Apply
Analyse
Evaluate
Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

Your PlanIllustration

Built for BIIAB Level 2 NVQ Certificate in Marketing

18 units in this credential, in the order it lists them, awarded by BIIAB.

Analyse competitor activity
Bespoke Software
Co-ordinate an event
Collect and organise market research data
Contribute to conducting direct marketing campaigns
Contribute to measuring the marketing response

and 12 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

Why it sticks

Most courses stop at remembering

There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.

6CreateThe Creative Catalyst
5EvaluateThe Evidence Evaluator
4AnalyseThe Analyst
3ApplyThe Coach
2UnderstandThe Connector
1RememberThe Builder

Where most courses leave you Where Zavmo takes you

Why this matters: AI can already remember and understand for you. What it can’t do is take your real problem and judge the right call. So the only learning worth paying for is the learning that takes you to the top. That’s exactly what a tutor doing it with you, on your real work, is for.

The value

Why the companion is worth £70 a month

You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.

That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.

Earned on your own work, taught to the top.

Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.