AIM Qualifications · RQF Level 2
AIM Qualifications Level 2 Certificate in Design
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 2
- Total credits30
- Guided learning180 hours
- Units in this qualification22
Awarded by AIM Qualifications · on the Ofqual register
Start here
See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
These are the units AIM Qualifications registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
2D Visual CommunicationReal unit · AIM Qualifications
What you'll be able to do
- Use 2D mark-making techniques
- Communicate design ideas using 2D visual communication techniques
- Use formal elements in 2D visual communication
3D Visual CommunicationReal unit · AIM Qualifications
What you'll be able to do
- Use 3D making techniques
- Communicate design ideas using 3D visual communication techniques
- Use formal elements in 3D visual communication
Application of Design SoftwareReal unit · AIM Qualifications
What you'll be able to do
- Know about the components of IT systems used for design work
- Know the basic functions of 2D and 3D drawing software packages
- Use the basic operations of graphics and animation software packages
- Output files which are appropriate to subsequent stages of the design process
Communication of Design IdeasReal unit · AIM Qualifications
What you'll be able to do
- LO1 Be able to investigate the methods used by designers to communicate ideas
- LO2 Be able to use techniques, technology and media to communicate ideas
Design IssuesReal unit · AIM Qualifications
What you'll be able to do
- Select information relevant to design issues
- Know how design issues have altered design practice
- Identify current trends that impact on design practice
- Apply knowledge of design issues to own work
Design MarketingReal unit · AIM Qualifications
What you'll be able to do
- Know the elements of the marketing mix and how they are applied.
- Analyse a product in terms of its potential market and target audience.
- Analyse the role and importance of branding in the marketing of a new design.
- Plan and undertake a programme of market research to inform a marketing campaign.
- Plan and present a comprehensive marketing campaign for a design product.
Design Technology ProcessesReal unit · AIM Qualifications
What you'll be able to do
- Understand how design technology products are designed to meet the needs of different user groups
- Know about design technology materials and processes
- Research and develop design technology ideas
- Develop test and refine a design technology product
Exploration of 3D Design Media, Materials and TechniquesReal unit · AIM Qualifications
What you'll be able to do
- Understand and classify the characteristics of 3D design technology fabrication materials
- Understand the manufacturing processes for 3D design technology media, material and techniques
Historical Contexts for Design DevelopmentReal unit · AIM Qualifications
What you'll be able to do
- Know the influences of historical and contemporary design developments from 1851 to the present day
- Locate key iconic designs and influential designers within a broad historical timeline
- Know about design divergence and convergence
- Understand designs from different times and cultures
Product DesignReal unit · AIM Qualifications
What you'll be able to do
- Research and record primary and secondary sources in response to a product design brief
- Explore and develop ideas in product design
- Experiment and use 3D materials and techniques
- Record and evaluate the final outcomes
Working With Fashion Design BriefsReal unit · AIM Qualifications
What you'll be able to do
- Use pattern drafting techniques and processes
- Use construction techniques and processes
- Develop ideas to meet fashion design briefs
- Understand the successful characteristics and quality of fashion design work
Working in the Art and Design IndustryReal unit · AIM Qualifications
What you'll be able to do
- Know about organisations in the art and design industry
- Know about job roles in the art and design industry
Working with 3D Design BriefsReal unit · AIM Qualifications
What you'll be able to do
- Use 3D Design materials, techniques and processes
- Develop ideas to meet 3D Design briefs
- Understand the successful characteristics and quality of 3D Design work
Working with 3D Design Crafts BriefsReal unit · AIM Qualifications
What you'll be able to do
- Research and record primary and secondary sources in response to 3D design crafts briefs
- Explore and develop ideas to meet 3D design crafts briefs
- Use 3D design crafts materials, techniques and processes
- Understand the successful characteristics and quality of 3D design crafts work
Working with Built Environment BriefsReal unit · AIM Qualifications
What you'll be able to do
- Understand the requirements of built environment briefs
- Plan and develop ideas in response to built environment briefs
- Explore materials, techniques and processes
- Present and comment on development work and final outcomes
Working with Digital Art and Design BriefsReal unit · AIM Qualifications
What you'll be able to do
- Create visual material using digital technology
- Plan and develop ideas for a digital art and design brief
- Understand the successful characteristics and quality of digital art and design work
Working with Graphic Design BriefsReal unit · AIM Qualifications
What you'll be able to do
- Use appropriate graphics materials, equipment and techniques
- Meet the constraints of a pre-defined graphic design brief
- Develop ideas and produce a final product in response to a pre-defined graphic design brief
- Understand the successful characteristics and quality of graphic design work
Working with Moving Image BriefsReal unit · AIM Qualifications
What you'll be able to do
- Use materials, techniques and technology for moving image briefs
- Plan and develop ideas for a moving image brief
- Understand the successful characteristics and quality of moving image work
Working with Photography BriefsReal unit · AIM Qualifications
What you'll be able to do
- Use photographic processes
- Develop ideas to meet photography briefs
- Understand the successful characteristics and quality of photographic work
Working with Service Design BriefsReal unit · AIM Qualifications
What you'll be able to do
- Know about the concept of service design
- Develop ideas for a service design brief
- Review own service design work
Working with Site Specific BriefsReal unit · AIM Qualifications
What you'll be able to do
- Use materials, techniques and technology for site specific briefs
- Plan and develop ideas for a site specific brief
- Understand the successful characteristics and quality of work for site specific briefs
Working with Textiles BriefsReal unit · AIM Qualifications
What you'll be able to do
- Use textiles materials, techniques and processes
- Develop work to meet textiles briefs
- Understand the successful characteristics and quality of textiles work
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this

The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Conduct service design assignments
- Determine the brief for immersive technology projects
- Execute simulations using a range of appropriate techniques
- Interpret and follow a design brief for craft
Where this can lead
Marketing Designer
Your journey here starts with making sure our international marketing looks brilliant and runs smoothly. From there, the opportunities to grow, specialise, or lead are genuinely exciting. We're looking for someone who's ready to learn, get stuck in, and help us build something truly global.
See the whole journey →Showing 6 roles, drawn from 20 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for AIM Qualifications Level 2 Certificate in Design
22 units in this credential, in the order it lists them, awarded by AIM Qualifications.
- 2D Visual Communication
- 3D Visual Communication
- Application of Design Software
- Communication of Design Ideas
- Design Issues
- Design Marketing
and 16 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.