Industry Qualifications · RQF Level 2
IQ Level 2 NVQ Certificate in Sales (SQI)
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 2
- Total credits22
- Guided learning134 hours
- Units in this qualification13
Awarded by Industry Qualifications · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
This qualification is for individuals working in sales roles. It allows learners to develop skills in areas such as generating sales leads, selling by telephone, and supporting customers with finance. Successful candidates will gain knowledge of sales practices, relevant legislation, and regulations.
These are the units Industry Qualifications registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Complying with legal, regulatory and ethical requirements in a sales or marketing roleReal unit · Industry Qualifications
What you'll be able to do
- Understand the legal requirements relevant to a sales or marketing role
- Understand the regulatory requirements relevant to a sales or marketing role
- Understand the ethical requirements relevant to a sales or marketing role
- Comply with organisational policies relating to legal requirements in a sales or marketing role
- Comply with organisational procedures relating to legal requirements in a sales or marketing role
- Comply with organisational policies relating to regulatory requirements in a sales or marketing role
- Comply with organisational procedures relating to regulatory requirements in a sales or marketing role
- Comply with organisational policies relating to ethical requirements in a sales or marketing role
- Comply with organisational procedures relating to ethical requirements in a sales or marketing role
Deliver reliable customer serviceReal unit · Industry Qualifications
What you'll be able to do
- Prepare effectively to deal with customers, ensuring a professional and helpful approach.
- Give consistent and reliable service to customers, meeting their needs and expectations.
- Check customer service delivery to ensure it meets required standards and identify areas for improvement.
- Deliver reliable customer service, understanding the key principles and techniques involved.
Generating and qualifying sales leadsReal unit · Industry Qualifications
What you'll be able to do
- Understand the practices that relate to generating and qualifying sales leads.
- Understand the legislation that relates to generating and qualifying sales leads.
- Understand the regulation that relates to generating and qualifying sales leads.
- Understand the codes of practice that relate to generating and qualifying sales leads.
- Understand the process of generating sales leads effectively.
- Understand the process of qualifying sales leads effectively.
- Prospect for potential customers using appropriate methods.
Inputting and accessing sales or marketing data in information systemsReal unit · Industry Qualifications
What you'll be able to do
- Understand how to input sales or marketing data into information systems
- Understand how to access sales or marketing data within information systems
- Understand the use of different sales or marketing information sources
- Understand the use of different sales or marketing information systems
- Input data into databases to support sales or marketing activities
- Use databases to support sales or marketing activities
Monitoring sales deliveriesReal unit · Industry Qualifications
What you'll be able to do
- Understand how to deal with sales delivery problems effectively
- Understand how to deal with sales delivery queries effectively
- Understand how to maximise sales opportunities when dealing with sales deliveries
- Understand how to maximise sales opportunities during sales handovers
- Progress the delivery of the sales order efficiently
- Complete sales delivery procedures accurately
Preparing and delivering a sales demonstrationReal unit · Industry Qualifications
What you'll be able to do
- Understand the key considerations when preparing and delivering a sales demonstration.
- Prepare thoroughly for a sales demonstration.
- Deliver a sales demonstration in a professional and engaging manner.
- Evaluate the effectiveness of the sales demonstration and identify areas for improvement.
Processing sales ordersReal unit · Industry Qualifications
What you'll be able to do
- Understand how to process sales orders accurately
- Understand how to follow up sales orders effectively
- Process sales orders in line with organisational procedures
- Follow up sales order processing in a timely manner
Selling at exhibitionsReal unit · Industry Qualifications
What you'll be able to do
- Understand how to assess the relevance of exhibitions for the organisation's sales and marketing strategy.
- Understand how to prepare for and effectively sell products or services at exhibitions.
- Prepare effectively for participation in an exhibition.
- Sell products or services effectively at an exhibition.
- Evaluate own performance and contribution at an exhibition, identifying areas for improvement.
Selling by telephone - inboundReal unit · Industry Qualifications
What you'll be able to do
- Understand the fundamental principles of selling by telephone in an inbound sales environment.
- Understand the techniques required to successfully close a sale during inbound telephone sales calls.
- Prepare effectively for an inbound telephone sales call, ensuring all necessary resources and information are readily available.
- Accurately identify customer needs and requirements during inbound telephone sales calls through effective questioning and active listening.
- Present products and/or services to the customer in a clear, concise, and persuasive manner during inbound telephone sales calls.
- Deal effectively with sales objections raised by customers during inbound telephone sales calls, using appropriate techniques to address concerns and overcome resistance.
- Close the sale effectively and efficiently during inbound telephone sales calls, securing the customer's commitment and finalising the transaction.
Selling by telephone - outboundReal unit · Industry Qualifications
What you'll be able to do
- Understand the key principles of selling by telephone (outbound).
- Understand the processes involved in selling by telephone (outbound).
- Understand techniques to close a sale during outbound telephone sales calls.
- Prepare effectively for an outbound telephone sales call.
- Identify customer needs and requirements during outbound telephone sales calls.
- Present products and/or services effectively to the customer during outbound telephone sales calls.
- Deal effectively with sales objections raised during outbound telephone sales calls.
- Close the sale effectively during outbound telephone sales calls.
Selling face to faceReal unit · Industry Qualifications
What you'll be able to do
- Understand the key principles of selling to customers face to face.
- Prepare effectively for a face to face sales meeting.
- Conduct a professional and effective face to face sales meeting with the customer.
- Deal effectively with sales objections raised during face to face sales situations.
- Close the sale effectively during a face to face sales meeting.
Supporting customers in obtaining finance for purchasesReal unit · Industry Qualifications
What you'll be able to do
- Understand the conditions and criteria for customers obtaining finance for purchases.
- Recommend suitable financial packages to customers to facilitate purchases.
- Confirm customers’ credit status in accordance with organisational procedures and legal requirements.
Time planning in salesReal unit · Industry Qualifications
What you'll be able to do
- Understand how to manage time effectively in a sales role
- Understand how to prioritise tasks effectively in a sales role
- Plan own time effectively in a sales role
- Evaluate the effectiveness of own time planning in a sales role
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Deliver sales demonstrations or presentations
- Generate new opportunities and qualify leads
- Generate new opportunities and qualify sales leads
Where this can lead
Lead Outbound Sales Specialist
Your journey starts here, but where it goes is really up to you. We're committed to supporting your growth, whether that's climbing the leadership ladder, becoming a highly respected individual contributor, or exploring new avenues within the wider commercial landscape. The opportunities are pretty vast if you're willing to put in the work and keep learning.
See the whole journey →Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
Learners will gain an understanding of the legal, regulatory, and ethical requirements in sales or marketing roles. The unit covers compliance with organisational policies and procedures to ensure ethical conduct and adherence to relevant laws and regulations.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for IQ Level 2 NVQ Certificate in Sales (SQI)
13 units in this credential, in the order it lists them, awarded by Industry Qualifications.
- Complying with legal, regulatory and ethical requirements in a sales or marketing role
- Deliver reliable customer service
- Generating and qualifying sales leads
- Inputting and accessing sales or marketing data in information systems
- Monitoring sales deliveries
- Preparing and delivering a sales demonstration
and 7 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.