UK

City and Guilds of London Institute · RQF Level 2

City & Guilds Level 2 Diploma In Vehicle Sales Principles

You don’t just earn this. You learn to use it, one-to-one, on your own real work.

  • LevelRQF Level 2
  • Total credits59
  • Guided learning389 hours
  • Units in this qualification20

Awarded by City and Guilds of London Institute · on the Ofqual register

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What you’ll learn

What each unit actually teaches you to do

These are the units City and Guilds of London Institute registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.

Knowledge of Automotive Retail Negotiation And Sales TechniquesReal unit · City and Guilds of London Institute
This unit provides learners with knowledge of automotive retail negotiation and sales techniques, including identifying customer needs, presenting vehicle features and benefits, tailoring sales solutions, providing customer service, effective communication, handling objections, and closing sales.

What you'll be able to do

  • Understand how to present suitable vehicle sales solutions to meet the customer's needs.
  • Understand how to provide excellent customer service throughout the vehicle sales process.
  • Understand how to communicate clearly and effectively with the customer in a vehicle sales environment.
  • Understand how to deal with customer objections and concerns in a vehicle sales environment.
  • Close a sale successfully in a vehicle sales environment.
Knowledge of Brand, Product and Market Awareness in the Vehicle Sales and Supply BusinessReal unit · City and Guilds of London Institute
You'll gain an understanding of the vehicle sales and supply business, including the role and functions of dealerships, factors influencing profitability, brand influence, customer behaviour, and the vehicle sales process within the retail industry.

What you'll be able to do

  • Understand the role and function of dealerships within the retail vehicle industry
  • Understand the various factors that influence profitability within the retail vehicle industry
  • Understand how own role and actions contribute to the overall profitability of the dealership
  • Understand the influence of different vehicle brands and their market positioning in the retail vehicle industry
  • Understand the key factors that influence customer behaviour in the vehicle purchasing process
  • Understand the stages and processes involved in a typical vehicle sales process
Knowledge of Complying With The Legal Requirements And Regulations Of Vehicle SalesReal unit · City and Guilds of London Institute
This unit provides knowledge of legal requirements and regulations relevant to vehicle sales, including consumer rights, data protection, advertising standards, and organisational responsibilities to ensure compliance and ethical practice within the sales environment.

What you'll be able to do

  • Understand the key regulations and legislation relevant to vehicle sales, including consumer rights and data protection.
  • Understand own and organisational responsibilities in relation to regulation and legislation relevant to vehicle sales, ensuring compliance and ethical practice.
Knowledge of Conducting Vehicle Demonstration DrivesReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand the purpose and value of a test drive
  • Understand how to prepare for a test drive
  • Understand the legal and regulatory requirements that apply to test drives
Knowledge of Constructing And Understanding Sales PackagesReal unit · City and Guilds of London Institute
You'll understand how to construct vehicle sales packages, including key components, pricing factors, financing options, benefits of additional services, and tailoring packages to meet individual customer requirements effectively.

What you'll be able to do

  • Understand the process of constructing effective sales packages, including pricing, financing options, and additional services
Knowledge of Delivering A Vehicle Sales Static PresentationReal unit · City and Guilds of London Institute
This unit provides learners with an understanding of delivering vehicle sales static presentations, including the purpose of such presentations, highlighting key vehicle features and benefits, engaging customers effectively, and tailoring presentations to meet individual customer needs.

What you'll be able to do

  • Understand how to deliver a vehicle sales static presentation, covering key features and benefits of the vehicle
Knowledge of Handling Vehicle Sales Telephone EnquiriesReal unit · City and Guilds of London Institute
This unit covers how to handle vehicle sales telephone enquiries professionally, emphasising prompt and courteous responses, appropriate telephone etiquette, gathering key customer information, and accurately recording and passing on details within the sales process.

What you'll be able to do

  • Understand how to handle vehicle sales telephone enquiries in a professional and efficient manner.
Knowledge of Handover Of The Vehicle To The CustomerReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand the impact and importance of handover in the sales process
  • Understand the opportunities provided by the handover process
  • Know the documentation and timescales involved in a successful handover
Knowledge of Health, Safety and Good Housekeeping in the Automotive EnvironmentReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand the correct personal and vehicle protective equipment to be used within the automotive environment
  • Understand effective housekeeping practices in the automotive environment
  • Understand key health and safety requirements relevant to the automotive environment
  • Understand about hazards and potential risks relevant to the automotive environment
  • Understand personal responsibilities
Knowledge of Managing Customer Relationships In A Vehicle Sales EnvironmentReal unit · City and Guilds of London Institute
You'll explore how to manage customer relationships within a vehicle sales environment by building rapport, employing effective communication techniques, and addressing individual customer needs. The unit also covers methods for handling objections and complaints professionally.

What you'll be able to do

  • Understand how to manage customer relationships in a vehicle sales environment, building rapport and addressing customer needs effectively
Knowledge of Meeting And Greeting Vehicle Sales CustomersReal unit · City and Guilds of London Institute
You'll understand the customer communication process in vehicle sales, focusing on verbal and non-verbal communication, active listening, adapting to different communication styles, and the importance of making a positive first impression when meeting customers.

What you'll be able to do

  • Understand the key elements of the customer communication process within a vehicle sales environment.
  • Understand the importance of making a positive initial contact with the customer in vehicle sales.
Knowledge of Negotiating Fleet And Business Buyer NeedsReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand the importance and value of the business market for vehicle sales
  • Understand how to meet business vehicle buyers’ needs
  • Understand how to adapt the sales process to individual business buyers
Knowledge of Promoting Finance And Insurance For Vehicle SalesReal unit · City and Guilds of London Institute
This unit covers the promotion of finance and insurance options for vehicle sales, including an understanding of different finance and insurance products. You'll gain knowledge of relevant legislation, regulation, codes of practice, and guidelines to ensure compliant and clear presentation of these options to customers.

What you'll be able to do

  • Understand how to promote finance and insurance for vehicle sales, explaining the options available to customers
  • Understand relevant legislation, regulation, codes of practice and guidelines relating to finance and insurance for vehicle sales, ensuring compliance in all activities
Knowledge of Support for Job Roles in the Automotive Work EnvironmentReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand key organisational structures, functions and roles within the automotive work environment
  • Understand the importance of obtaining, interpreting and using information in order to support their job role within the automotive work environment
  • Understand the importance of different types of communication within the automotive work environment
  • Understand communication requirements when carrying out vehicle repairs in the automotive work environment
  • Understand how to develop good working relationships with colleagues and customers in the automotive workplace
Skills in Automotive Retail Negotiation And Sales TechniquesReal unit · City and Guilds of London Institute
This unit equips learners with skills to establish effective relationships with vehicle customers and negotiate sales, demonstrating professional conduct, clear communication, creating a positive environment, and applying negotiation techniques to reach mutually agreeable outcomes.

What you'll be able to do

  • Establish an effective relationship with the vehicle customer through professional conduct and clear communication
  • Negotiate a vehicle sale with the customer, achieving a mutually agreeable outcome while adhering to organisational guidelines
Skills in Constructing Motor Vehicle Sales PackagesReal unit · City and Guilds of London Institute
This unit develops learners' skills in constructing comprehensive motor vehicle sales packages by gathering information on customer needs, selecting suitable vehicle options, presenting financing clearly, including additional services and warranties, and calculating accurate pricing to present professional sales packages.

What you'll be able to do

  • Construct comprehensive motor vehicle sales packages tailored to individual customer needs and preferences
Skills in Delivering A Vehicle Sales Static PresentationReal unit · City and Guilds of London Institute
You'll learn to deliver effective vehicle sales static presentations, including structuring presentations, building customer relationships, adapting to individual needs, handling objections, and gaining customer agreement in line with organisational procedures.

What you'll be able to do

  • Deliver a vehicle sales static presentation effectively, adhering to organisational procedures and customer needs
  • Build a rapport and maintain a positive relationship with customers when delivering a vehicle sales static presentation
  • Gain customer agreement to a product or service during a vehicle sales static presentation, addressing any concerns and objections
Skills in Handling Vehicle Sales Telephone EnquiriesReal unit · City and Guilds of London Institute
This unit develops learners' skills in handling vehicle sales telephone enquiries, focusing on prompt, professional responses, identifying caller needs, providing accurate information, building rapport, and managing customer concerns while documenting information appropriately.

What you'll be able to do

  • Handle vehicle sales telephone enquiries in a professional and efficient manner, providing accurate information and excellent customer service
Skills in Handover Of The Vehicle To The CustomerReal unit · City and Guilds of London Institute

What you'll be able to do

  • Liaise with the customer during the handover process
  • Prepare the handover of a vehicle to the customer
  • Complete the handover of a vehicle to the customer
Skills in Meeting And Greeting Vehicle Sales CustomersReal unit · City and Guilds of London Institute
You'll learn to meet and greet vehicle sales customers effectively, qualifying selling opportunities through questioning, assessing customer needs and budget, engaging customers in the sales process, and accurately documenting customer information.

What you'll be able to do

  • Qualify the selling opportunity by identifying customer needs, motivations, and budget
  • Engage the customer in the selling process through effective communication, active listening, and building trust

The honest bit

You’ve started things before

Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

Your passport

Every credit is a stamp you keep

Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.

Knowledge of Automotive Retail Negotiation And Sales TechniquesKnowledge of Brand, Product and Market Awareness in the Vehicle Sales and Supply BusinessKnowledge of Complying With The Legal Requirements And Regulations Of Vehicle SalesKnowledge of Conducting Vehicle Demonstration DrivesKnowledge of Constructing And Understanding Sales PackagesKnowledge of Delivering A Vehicle Sales Static PresentationKnowledge of Handling Vehicle Sales Telephone EnquiriesKnowledge of Handover Of The Vehicle To The Customer

Each stamp is a real unit registered against this qualification.

Who’d teach you this

The Evidence Evaluator

Assessor

Helps you show what you can actually do, gathering the evidence that proves it as you learn.

Meet all twelve tutors

Where this connects

Where these credits take you

A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.

See Your Progress GrowIllustration
City & Guilds Level 2 Diploma In Vehicle Sales Principles
  • Automotive Retail Negotiation and Sales Techniques
  • Comply with the legal requirements and regulations of vehicle sales
  • Constructing and understanding sales packages
  • Handling vehicle sales telephone enquiries
  • Managing customer relationships in a vehicle sales environment
  • Meeting and Greeting Vehicle Sales Customers
  • Negotiate fleet and business buyer needs
  • Promoting finance and insurance for vehicle sales
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.
Future FluencyAll ten future skillsSee how every unit is contextualised by the tenExplore →

Skills it covers

What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.

Automotive Retail Negotiation and Sales TechniquesComply with the legal requirements and regulations of vehicle salesConstructing and understanding sales packagesHandling vehicle sales telephone enquiriesManaging customer relationships in a vehicle sales environmentMeeting and Greeting Vehicle Sales CustomersNegotiate fleet and business buyer needsPromoting finance and insurance for vehicle sales

How you’ll actually learn this

One-to-one, on your own real work

A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.

One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.
Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.
Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.
Knowledge of Automotive Retail Negotiation And Sales TechniquesLevel 2

Applied to your own work

This unit provides learners with knowledge of automotive retail negotiation and sales techniques, including identifying customer needs, presenting vehicle features and benefits, tailoring sales solutions, providing customer service, effective communication, handling objections, and closing sales.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.
Your PlanIllustration

Built for City & Guilds Level 2 Diploma In Vehicle Sales Principles

20 units in this credential, in the order it lists them, awarded by City and Guilds of London Institute.

  1. Knowledge of Automotive Retail Negotiation And Sales Techniques
  2. Knowledge of Brand, Product and Market Awareness in the Vehicle Sales and Supply Business
  3. Knowledge of Complying With The Legal Requirements And Regulations Of Vehicle Sales
  4. Knowledge of Conducting Vehicle Demonstration Drives
  5. Knowledge of Constructing And Understanding Sales Packages
  6. Knowledge of Delivering A Vehicle Sales Static Presentation

and 14 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

Why it sticks

Most courses stop at remembering

There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.

  1. 6CreateThe Creative Catalyst
  2. 5EvaluateThe Evidence Evaluator
  3. 4AnalyseThe Analyst
  4. 3ApplyThe Coach
  5. 2UnderstandThe Connector
  6. 1RememberThe Builder

Where most courses leave you Where Zavmo takes you

Why this matters: AI can already remember and understand for you. What it can’t do is take your real problem and judge the right call. So the only learning worth paying for is the learning that takes you to the top. That’s exactly what a tutor doing it with you, on your real work, is for.

The value

Why the companion is worth £70 a month

You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.

That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.

Earned on your own work, taught to the top.

Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.