AIM Qualifications · RQF Level 3
AIM Qualifications Level 3 Certificate in Creative and Digital Media
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 3
- Total credits20
- Guided learning120 hours
- Units in this qualification45
Awarded by AIM Qualifications · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
These are the units AIM Qualifications registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
2D Animation ProductionReal unit · AIM Qualifications
What you'll be able to do
- Understand the techniques and development of 2D animation
- Devise a 2D animation with soundtrack
- Produce a 2D animation with soundtrack
- Evaluate audience responses to own 2D animation work
2D Digital Art for Computer GamesReal unit · AIM Qualifications
What you'll be able to do
- Know about digital graphics technology
- Know about the graphic styles and graphical themes used in games
- Use pencil to draw concept art for a game
- Use digital tools to create a 2D digital image and texture for a game from a concept drawing
3D AnimationReal unit · AIM Qualifications
What you'll be able to do
- Understand theory and applications of 3D
- Devise a 3D animation
- Create a 3D animation following industry practice.
3D EnvironmentsReal unit · AIM Qualifications
What you'll be able to do
- Understand theory and applications of 3D
- Devise a 3D environment
- Create a 3D environment following industry practice
3D ModellingReal unit · AIM Qualifications
What you'll be able to do
- Understand theory and applications of 3D
- Devise 3D models
- Create 3D models following industry practice
Advertisement Production for TelevisionReal unit · AIM Qualifications
What you'll be able to do
- Know about the structures and techniques of television advertisements
- Originate and develop an idea for a television advertisement
- Produce a television advertisement.
- Reflect upon own a television advertisement production work
Audio Production Processes and TechniquesReal unit · AIM Qualifications
What you'll be able to do
- Understand characteristics of different acoustic environments in relation to recording sound
- Understand conventions in production and post-production
- Capture and record sound from different sources
- Mix and edit recorded sound
Communication Skills for Creative Media ProductionReal unit · AIM Qualifications
What you'll be able to do
- Extract information from written sources
- Create a report in a media production context
- Pitch a media production proposal using appropriate technology
Computer Game Story DevelopmentReal unit · AIM Qualifications
What you'll be able to do
- Understand the elements of storytelling for games
- Create story for a game following industry practice
- Create game dialogue following industry practice
Creative Media Production Management ProjectReal unit · AIM Qualifications
What you'll be able to do
- Originate, develop and research an idea for a media product
- Pitch a proposal for a media product
- Manage a production process to create a media product
Critical Approaches to Creative Media ProductsReal unit · AIM Qualifications
What you'll be able to do
- Understand how media producers define audiences for their products
- Understand how media producers create products for specific audiences
- Understand how media audiences respond to media products
- Develop responses to media products.
DVD Menu Design and AuthoringReal unit · AIM Qualifications
What you'll be able to do
- Understand the applications and practice of DVD menu design and authoring
- Design a DVD menu for an application
- Produce a DVD menu for a DVD
Designing Idents for TelevisionReal unit · AIM Qualifications
What you'll be able to do
- Understand the design and purpose of television idents
- Understand the opportunities and limitations of on-screen graphic representation
- Originate and plan television idents to a brief
- Produce a television ident to a brief
Digital CommunicationReal unit · AIM Qualifications
What you'll be able to do
- Understand digital communication systems
- Use digital communication techniques
- Produce a website
Digital Graphics for Computer GamesReal unit · AIM Qualifications
What you'll be able to do
- Understand theory and applications of digital graphics used for computer games
- Generate concept art ideas for computer game graphics
- Create digital graphics for a computer game following industry practice
Digital Graphics for Interactive MediaReal unit · AIM Qualifications
What you'll be able to do
- Understand theory and applications of digital graphics technology
- Generate ideas for digital graphics for an interactive media product
- Create digital graphics for an interactive media product following industry practice
Digital Graphics for PrintReal unit · AIM Qualifications
What you'll be able to do
- Understand graphic file formats and applications
- Use image design and manipulation software
- Produce digital graphics in response to a brief
- Reflect on own digital graphics work
Digital Video Production for Interactive MediaReal unit · AIM Qualifications
What you'll be able to do
- Understand principles of digital video technology in interactive media
- Devise a digital video sequence for use in an interactive media product
- Shoot and source digital video assets for use in an interactive media product
- Create a digital video sequence for use in an interactive media product following industry practice
Drawing Concept Art for Computer GamesReal unit · AIM Qualifications
What you'll be able to do
- Understand the purpose of concept art for computer games
- Explore the potential of drawing media
- Draw anatomy, environment and object concept art for computer games
- Present concept artwork for computer games
Film StudiesReal unit · AIM Qualifications
What you'll be able to do
- Apply different analytical approaches to films
- Understand the relationship between films and their production contexts
- Understand the relationship between producers and audiences
- Understand the relationship between audiences and films.
Flash for Computer GamesReal unit · AIM Qualifications
What you'll be able to do
- Understand the application of Flash to game development
- Use Flash tools for game construction
- Use ActionScript for game programming
- Make a Flash game following industry practice
Freelance Employment TechniquesReal unit · AIM Qualifications
What you'll be able to do
- Create personal business strategies for freelance employment.
Graphic Narrative ProductionReal unit · AIM Qualifications
What you'll be able to do
- Develop ideas and designs for graphic narratives
- Use appropriate technology and processes to produce graphic narratives
- Reflect upon own graphic narrative work
Interactive Media DesignReal unit · AIM Qualifications
What you'll be able to do
- Understand the principles of interactive media design
- Understand legal and ethical constraints applicable to the interactive media industry
- Apply interactive media design following industry practice
Internet Broadcasting TechniquesReal unit · AIM Qualifications
What you'll be able to do
- Plan and produce audio/video items for the internet
Media Audiences and ProductsReal unit · AIM Qualifications
What you'll be able to do
- Know how a media industry identifies audiences for its products
- Understand how media products are constructed for specific audiences
- Understand how audiences can respond to media products
Motion Graphics and Compositing VideoReal unit · AIM Qualifications
What you'll be able to do
- Understand current uses of motion graphics and compositing video
- Originate and plan a motion graphics sequence
- Produce a motion graphics sequence
Music Video ProductionReal unit · AIM Qualifications
What you'll be able to do
- Understand the purpose of music videos
- Understand the styles, conventions, and techniques of music videos
- Originate and plan a music video production for a specific music track
- Work to complete production of a music video
Object-Oriented Design for Computer GamesReal unit · AIM Qualifications
What you'll be able to do
- Understand the purpose of object-oriented design for games
- Understand object-oriented design elements
- Understand object-oriented modelling
- Use object-oriented modelling techniques to design a game element
Photography TechniquesReal unit · AIM Qualifications
What you'll be able to do
- Generate ideas for photographic images informed by photographic practice
- Use photographic technology to create photographic images
- Review own photography work
Photography and Photographic PracticeReal unit · AIM Qualifications
What you'll be able to do
- Understand different applications of photography
- Use photographic equipment and employ photographic techniques
- Plan and produce photographic images for a specified purpose
- Reflect upon photographic work
Pre-production Techniques for the Creative Media IndustriesReal unit · AIM Qualifications
What you'll be able to do
- Understand requirements for a specific media production
- Prepare pre-production documentation for a specific media production
- Apply pre-production planning for a specific media production
Print ProductionReal unit · AIM Qualifications
What you'll be able to do
- Know about print production technologies and techniques
- Develop ideas for printed material
- Create print products
- Review own print production work
Radio StudiesReal unit · AIM Qualifications
What you'll be able to do
- Understand the development and institutional contexts of radio
- Understand the use of codes and conventions in a range of radio genres
- Understand the use of narrative structures in radio
- Understand the main theories of ideology and audience that relate to radio
Research Techniques for the Creative Media IndustriesReal unit · AIM Qualifications
What you'll be able to do
- Understand the nature and purposes of research in the creative media industries
- Apply a range of research methods and techniques
- Present results of research
Research for Creative Media ProductionReal unit · AIM Qualifications
What you'll be able to do
- Use research methods and techniques to gather material for a media production
- Use research methods and techniques to investigate an existing media product
- Know about research methods and techniques
- Present results of research
Researching, Recording and Presenting InformationReal unit · AIM Qualifications
What you'll be able to do
- Research, record and present information
Sound for Computer GamesReal unit · AIM Qualifications
What you'll be able to do
- Understand the use of sound and music in games
- Understand methods and principles of sound design and production
- Create sound assets for a computer game following industry practice
- Apply sound assets to a computer game following industry practice
Sound in Interactive MediaReal unit · AIM Qualifications
What you'll be able to do
- Understand the use of sound in interactive media products
- Devise sound assets for an interactive media product
- Create sound assets for an interactive media product following industry practice
- Apply sound assets to an interactive media product following industry practice
Soundtrack Production for the Moving ImageReal unit · AIM Qualifications
What you'll be able to do
- Understand the relationships between sound and picture in moving image productions
- Record audio for moving image
- Devise a soundtrack for a moving image project
- Produce a soundtrack for a moving image project
Stop Motion Animation ProductionReal unit · AIM Qualifications
What you'll be able to do
- Understand the techniques and development of stop motion animation
- Devise a stop motion animation with soundtrack
- Produce a stop motion animation with soundtrack
- Evaluate audience responses to own stop motion animation work
Television and Video StudiesReal unit · AIM Qualifications
What you'll be able to do
- Understand the structure of the television and video industry in the UK
- Know about the key issues and debates that affect the television and video industry
- Apply textual analysis techniques to the study of television/video products.
Understanding the Creative Media SectorReal unit · AIM Qualifications
What you'll be able to do
- Understand the structure and ownership of the media sector
- Understand ethical and legal constraints within the media sector
- Understand the regulation of the media sector
- Know about employment opportunities and job roles in the media sector.
- Prepare personal career development material
Video ProductionReal unit · AIM Qualifications
What you'll be able to do
- Carry out pre-production for a proposed video product
- Contribute in a technical capacity to the creation of a video product
- Carry out post-production for a video product
- Review own video production work
Web Animation for Interactive MediaReal unit · AIM Qualifications
What you'll be able to do
- Understand uses and principles of web animation
- Devise web animation
- Create web animation following industry practice
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 3 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Carry out and present research for film or television productions
- Compositing Animation
- Create 2D Animation
- Create 3D Animation
- Create Panoramic Video Assets
- Create music for games and interactive media projects
- Create narrative scripts for games or interactive media products
- Create panoramic video assets for games and interactive media projects
Where this can lead
Associate Video Producer
Your journey starts here, but where it goes is really up to you. We're committed to providing the opportunities and support for you to build a fantastic career in video content. If you bring the passion and the drive, we'll help you unlock your full potential.
See the whole journey →Showing 6 roles, drawn from 48 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for AIM Qualifications Level 3 Certificate in Creative and Digital Media
45 units in this credential, in the order it lists them, awarded by AIM Qualifications.
- 2D Animation Production
- 2D Digital Art for Computer Games
- 3D Animation
- 3D Environments
- 3D Modelling
- Advertisement Production for Television
and 39 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.